GB Voting Intention (Week 13 2023)

In a new poll commissioned by GB News, we find an 18pt lead to Labour. The full tables are available here.

Selected media coverage

If there were to be a general election tomorrow, which party would you vote for?

Vote share (%)
Latest
Mar 29
Previous
Mar 22
Labour 42 43
Conservative 24 22
Lib Dem 9 10
Reform UK 8 9
Green 7 8
SNP 5 4
Other party 5 3
Plaid Cymru 1 2
Population sampled: All adults (18+) in Great Britain.
Sample sizes: 1209 (latest) and 1175 (previous).

Thinking about Harry and Meghan, if you had to choose, would you prefer for them to move back to the UK or stay in the United States?

Unweighted Weighted Stay in the United States Move back to the UK Prefer not to say Don’t know Total
Overall
National 1209 1209 48% 8% 11% 33% 100%
Gender
Female 635 637 44% 8% 10% 37% 100%
Male 574 572 52% 9% 11% 29% 100%
Age
18-24 94 128 31% 10% 16% 43% 100%
25-49 556 498 35% 8% 14% 43% 100%
50-64 292 297 62% 7% 10% 22% 100%
65+ 267 286 62% 10% 3% 24% 100%
SEG
AB 289 297 41% 8% 9% 42% 100%
C1 378 373 53% 6% 10% 31% 100%
C2 251 253 48% 10% 11% 30% 100%
DE 291 286 47% 11% 12% 30% 100%
Region
London 140 170 51% 10% 8% 31% 100%
Midlands/Wales 369 325 48% 10% 11% 31% 100%
North 305 329 50% 7% 12% 31% 100%
Rest of South 289 281 44% 7% 11% 38% 100%
Scotland 106 104 41% 8% 8% 42% 100%
2019 General Election
Conservative Party 354 350 68% 8% 6% 18% 100%
Labour Party 265 265 37% 10% 10% 44% 100%
Liberal Democrats 91 92 43% 7% 7% 42% 100%
2016 Brexit referendum
Leave 450 449 64% 9% 6% 21% 100%
Remain 436 440 40% 8% 9% 43% 100%

Should MPs continue to be allowed to have second jobs or be banned from having second jobs?

Unweighted Weighted MP’s should be banned from having second jobs MP’s should continue to be allowed to have second jobs Prefer not to say Don’t know Total
Overall
National 1209 1209 60% 12% 8% 20% 100%
Gender
Female 635 637 54% 11% 8% 27% 100%
Male 574 572 67% 14% 8% 12% 100%
Age
18-24 94 128 43% 16% 15% 26% 100%
25-49 556 498 52% 12% 10% 26% 100%
50-64 292 297 67% 11% 5% 17% 100%
65+ 267 286 73% 13% 4% 10% 100%
SEG
AB 289 297 55% 16% 7% 22% 100%
C1 378 373 65% 12% 6% 17% 100%
C2 251 253 59% 12% 11% 19% 100%
DE 291 286 59% 10% 9% 23% 100%
Region
London 140 170 64% 17% 9% 10% 100%
Midlands/Wales 369 325 58% 13% 9% 20% 100%
North 305 329 57% 10% 8% 25% 100%
Rest of South 289 281 63% 12% 7% 18% 100%
Scotland 106 104 61% 9% 5% 24% 100%
2019 General Election
Conservative Party 354 350 61% 18% 5% 16% 100%
Labour Party 265 265 70% 10% 5% 15% 100%
Liberal Democrats 91 92 70% 14% 4% 11% 100%
2016 Brexit referendum
Leave 450 449 67% 12% 5% 16% 100%
Remain 436 440 63% 13% 6% 18% 100%

Which of the following would be best to address crime and anti-social behaviour in the years ahead?

Unweighted Weighted A Conservative government with Rishi Sunak as Prime Minister A Labour government with Keir Starmer as Prime Minister Prefer not to say Don’t know Total
Overall
National 1209 1209 16% 28% 11% 45% 100%
Gender
Female 635 637 11% 26% 12% 51% 100%
Male 574 572 21% 31% 10% 39% 100%
Age
18-24 94 128 10% 38% 19% 33% 100%
25-49 556 498 8% 34% 12% 47% 100%
50-64 292 297 18% 26% 9% 47% 100%
65+ 267 286 30% 17% 8% 46% 100%
SEG
AB 289 297 17% 32% 11% 40% 100%
C1 378 373 15% 31% 8% 46% 100%
C2 251 253 15% 22% 13% 50% 100%
DE 291 286 16% 27% 12% 46% 100%
Region
London 140 170 24% 31% 14% 32% 100%
Midlands/Wales 369 325 17% 23% 11% 49% 100%
North 305 329 12% 31% 12% 46% 100%
Rest of South 289 281 15% 28% 8% 49% 100%
Scotland 106 104 13% 34% 10% 43% 100%
2019 General Election
Conservative Party 354 350 41% 7% 9% 43% 100%
Labour Party 265 265 2% 64% 6% 28% 100%
Liberal Democrats 91 92 11% 46% 5% 38% 100%
2016 Brexit referendum
Leave 450 449 29% 15% 8% 49% 100%
Remain 436 440 9% 46% 9% 36% 100%

Do you think on-the-spot fines for crimes such as spraying graffiti (£150) are too harsh or not harsh enough?

Unweighted Weighted Too harsh About right Not harsh enough Don’t know Prefer not to say Total
Overall
National 1209 1209 8% 32% 37% 15% 8% 100%
Gender
Female 635 637 8% 35% 30% 19% 8% 100%
Male 574 572 8% 29% 46% 10% 8% 100%
Age
18-24 94 128 15% 30% 20% 20% 15% 100%
25-49 556 498 11% 32% 30% 18% 9% 100%
50-64 292 297 3% 37% 40% 13% 6% 100%
65+ 267 286 5% 28% 55% 9% 3% 100%
SEG
AB 289 297 8% 34% 34% 17% 7% 100%
C1 378 373 8% 38% 33% 14% 7% 100%
C2 251 253 6% 28% 42% 16% 8% 100%
DE 291 286 9% 26% 43% 13% 9% 100%
Region
London 140 170 9% 33% 42% 8% 9% 100%
Midlands/Wales 369 325 6% 33% 36% 16% 8% 100%
North 305 329 9% 31% 34% 18% 8% 100%
Rest of South 289 281 7% 32% 40% 14% 7% 100%
Scotland 106 104 13% 31% 40% 12% 4% 100%
2019 General Election
Conservative Party 354 350 3% 31% 55% 6% 5% 100%
Labour Party 265 265 15% 39% 24% 17% 5% 100%
Liberal Democrats 91 92 6% 40% 32% 16% 6% 100%
2016 Brexit referendum
Leave 450 449 4% 29% 54% 9% 4% 100%
Remain 436 440 10% 37% 28% 18% 7% 100%

Details

  • Client: GB News
  • Fieldwork Period: March 29, 2023
  • Sampling Method: Online
  • Population Sampled: All adults (18+) in Great Britain
  • Sample Size: 1,209
  • Data Collection: The data is acquired from a panel provider offering participants the chance to win money. The sampling relies on an online quota approach. Specifically, participants are sampled to meet Office of National Statistics quotas for gender, age, region, socio-economic group, vote in the 2019 general election, and vote in the 2016 Brexit referendum. No criteria are used to over- or undersample respondents. To ensure the polling is representative of the target population, we use official and reliable data sources to match the sample to demographic population targets.
  • Weighting: The sample has been weighted to be representative of the population on the following variables: gender, age, socio-economic group, region, vote in the 2019 General Elections and 2016 Brexit referendum vote.
  • Turnout Weighting for Voting Intention: To gauge the likelihood of a respondent voting in the General Elections, the poll used an 11-point scale to measure the certainty that the respondent would vote if there was an election tomorrow. The voting intention answers are then weighted by the likelihood to vote (by the numerical answer to the question divided by 10, e.g., a respondent providing a likelihood to vote of 8 out of 10 will have a weight of 0.8).
  • Margin of Error: All polls are subject to a wide range of potential sources of error. On the basis of the historical record of the polls at recent general elections, there is a 9 in 10 chance that the true value of a party’s support lies within 4 points of the estimates provided by this poll, and a 2 in 3 chance that they lie within 2 points.

GB Voting Intention (Week 12 2023)

In a new poll commissioned by GB News, we find a 21pt lead to Labour. The full tables are available here.

If there were to be a general election tomorrow, which party would you vote for?

Vote share (%)
Latest
Mar 22
Previous
Mar 17
Labour 43 45
Conservative 22 20
Lib Dem 10 9
Reform UK 9 6
Green 8 13
SNP 4 5
Other party 3 2
Plaid Cymru 2 1
Population sampled: All adults (18+) in Great Britain.
Sample sizes: 1175 (latest) and 1289 (previous).

Do you believe the Privileges Committee investigation into Boris Johnson over alleged breaches of lockdown rules in Downing Street is fair or unfair?

Unweighted Weighted The investigation is fair The investigation is unfair Prefer not to say Don’t know Total
Overall
National 1175 1175 48% 11% 11% 29% 100%
Gender
Female 614 603 43% 9% 13% 34% 100%
Male 561 572 52% 14% 9% 24% 100%
Age
18-24 105 124 41% 10% 26% 23% 100%
25-49 506 484 43% 7% 13% 37% 100%
50-64 301 288 54% 11% 6% 28% 100%
65+ 263 278 51% 21% 7% 21% 100%
SEG
AB 278 286 56% 12% 10% 21% 100%
C1 351 348 53% 9% 8% 29% 100%
C2 248 249 39% 14% 13% 34% 100%
DE 298 292 39% 11% 16% 34% 100%
Region
London 136 166 50% 9% 10% 30% 100%
Midlands/Wales 366 316 47% 12% 13% 28% 100%
North 294 320 45% 12% 13% 31% 100%
Rest of South 281 273 50% 13% 10% 28% 100%
Scotland 98 101 48% 7% 10% 35% 100%
2019 General Election
Conservative Party 338 333 38% 27% 8% 26% 100%
Labour Party 274 267 70% 4% 4% 23% 100%
Liberal Democrats 86 86 73% 3% 6% 18% 100%
2016 Brexit referendum
Leave 442 437 40% 22% 8% 30% 100%
Remain 412 416 66% 4% 7% 23% 100%

Considering everything the Conservative and Labour Parties stand for, would you say that:

Unweighted Weighted There is a great difference between them There is some difference There is not much difference between them Prefer not to say Don’t know Total
Overall
National 1175 1175 27% 25% 23% 10% 15% 100%
Gender
Female 614 603 25% 24% 19% 13% 18% 100%
Male 561 572 29% 26% 26% 7% 11% 100%
Age
18-24 105 124 27% 19% 14% 23% 17% 100%
25-49 506 484 23% 26% 17% 13% 20% 100%
50-64 301 288 25% 28% 29% 5% 12% 100%
65+ 263 278 36% 23% 30% 5% 5% 100%
SEG
AB 278 286 35% 32% 17% 8% 8% 100%
C1 351 348 28% 30% 22% 9% 12% 100%
C2 248 249 24% 19% 26% 11% 20% 100%
DE 298 292 21% 19% 26% 14% 19% 100%
Region
London 136 166 28% 28% 19% 8% 17% 100%
Midlands/Wales 366 316 28% 26% 23% 10% 13% 100%
North 294 320 30% 22% 21% 13% 14% 100%
Rest of South 281 273 25% 27% 25% 9% 14% 100%
Scotland 98 101 20% 21% 27% 12% 20% 100%
2019 General Election
Conservative Party 338 333 30% 24% 30% 6% 9% 100%
Labour Party 274 267 42% 35% 10% 6% 6% 100%
Liberal Democrats 86 86 31% 41% 17% 4% 7% 100%
2016 Brexit referendum
Leave 442 437 28% 23% 32% 6% 10% 100%
Remain 412 416 34% 34% 16% 7% 8% 100%

Which of the following do you think would make the best prime minister?

Unweighted Weighted Rishi Sunak Keir Starmer None of the above Prefer not to say Don’t know Total
Overall
National 1175 1175 16% 22% 36% 10% 15% 100%
Gender
Female 614 603 12% 20% 37% 13% 18% 100%
Male 561 572 20% 24% 35% 8% 13% 100%
Age
18-24 105 124 6% 23% 31% 23% 17% 100%
25-49 506 484 8% 27% 34% 12% 19% 100%
50-64 301 288 21% 17% 40% 7% 15% 100%
65+ 263 278 29% 18% 37% 5% 10% 100%
SEG
AB 278 286 20% 27% 32% 11% 10% 100%
C1 351 348 14% 24% 38% 7% 17% 100%
C2 248 249 17% 15% 40% 11% 17% 100%
DE 298 292 15% 20% 34% 14% 18% 100%
Region
London 136 166 20% 31% 28% 9% 12% 100%
Midlands/Wales 366 316 14% 24% 35% 11% 16% 100%
North 294 320 16% 20% 38% 12% 15% 100%
Rest of South 281 273 18% 19% 36% 10% 17% 100%
Scotland 98 101 12% 15% 47% 9% 17% 100%
2019 General Election
Conservative Party 338 333 39% 6% 39% 6% 10% 100%
Labour Party 274 267 1% 55% 26% 6% 13% 100%
Liberal Democrats 86 86 13% 42% 27% 5% 13% 100%
2016 Brexit referendum
Leave 442 437 27% 11% 43% 6% 13% 100%
Remain 412 416 11% 39% 31% 7% 11% 100%

Do you have a positive or negative view of the London Metropolitan Police?

Unweighted Weighted Very positive Fairly positive Neutral Fairly negative Very negative Don’t know Prefer not to say Total
Overall
National 1175 1175 2% 8% 24% 23% 22% 12% 9% 100%
Gender
Female 614 603 1% 7% 21% 24% 20% 14% 13% 100%
Male 561 572 2% 8% 27% 22% 24% 11% 6% 100%
Age
18-24 105 124 1% 8% 19% 21% 22% 9% 20% 100%
25-49 506 484 1% 6% 21% 21% 22% 17% 12% 100%
50-64 301 288 2% 9% 28% 22% 22% 11% 5% 100%
65+ 263 278 2% 8% 27% 28% 24% 8% 4% 100%
SEG
AB 278 286 1% 9% 26% 24% 23% 10% 7% 100%
C1 351 348 1% 10% 21% 28% 24% 8% 8% 100%
C2 248 249 3% 6% 26% 20% 18% 15% 12% 100%
DE 298 292 1% 5% 25% 19% 22% 17% 11% 100%
Region
London 136 166 2% 13% 24% 21% 25% 6% 9% 100%
Midlands/Wales 366 316 1% 7% 22% 25% 23% 12% 9% 100%
North 294 320 1% 6% 26% 17% 24% 17% 11% 100%
Rest of South 281 273 1% 9% 25% 28% 18% 11% 8% 100%
Scotland 98 101 5% 5% 23% 24% 19% 15% 8% 100%
2019 General Election
Conservative Party 338 333 3% 12% 23% 25% 22% 10% 5% 100%
Labour Party 274 267 0% 6% 25% 27% 27% 10% 5% 100%
Liberal Democrats 86 86 12% 22% 39% 19% 4% 4% 100%
2016 Brexit referendum
Leave 442 437 2% 10% 28% 22% 22% 10% 5% 100%
Remain 412 416 1% 7% 22% 28% 26% 10% 6% 100%

Details

  • Client: GB News
  • Fieldwork Period: March 22, 2023
  • Sampling Method: Online
  • Population Sampled: All adults (18+) in Great Britain
  • Sample Size: 1,175
  • Data Collection: The data is acquired from a panel provider offering participants the chance to win money. The sampling relies on an online quota approach. Specifically, participants are sampled to meet Office of National Statistics quotas for gender, age, region, socio-economic group, vote in the 2019 general election, and vote in the 2016 Brexit referendum. No criteria are used to over- or undersample respondents. To ensure the polling is representative of the target population, we use official and reliable data sources to match the sample to demographic population targets.
  • Weighting: The sample has been weighted to be representative of the population on the following variables: gender, age, socio-economic group, region, vote in the 2019 General Elections and 2016 Brexit referendum vote.
  • Turnout Weighting for Voting Intention: To gauge the likelihood of a respondent voting in the General Elections, the poll used an 11-point scale to measure the certainty that the respondent would vote if there was an election tomorrow. The voting intention answers are then weighted by the likelihood to vote (by the numerical answer to the question divided by 10, e.g., a respondent providing a likelihood to vote of 8 out of 10 will have a weight of 0.8).
  • Margin of Error: All polls are subject to a wide range of potential sources of error. On the basis of the historical record of the polls at recent general elections, there is a 9 in 10 chance that the true value of a party’s support lies within 4 points of the estimates provided by this poll, and a 2 in 3 chance that they lie within 2 points.

The Representation of Views Poll

In a new poll for NCSU, we asked the public a series of questions related to the representation of different political views. The full tables are available here.

Details

  • Client: NSCU
  • Fieldwork Period: February 21-27, 2023
  • Sampling Method: Online
  • Population Sampled: All adults (18+) in Great Britain
  • Sample Size: 2,782
  • Data Collection: The data is acquired from a panel provider offering participants the chance to win money. The sampling relies on an online quota approach. Specifically, participants are sampled to meet Office of National Statistics quotas for gender, age, region, socio-economic group, vote in the 2019 general election, and vote in the 2016 Brexit referendum. No criteria are used to over- or undersample respondents. To ensure the polling is representative of the target population, we use official and reliable data sources to match the sample to demographic population targets.
  • Weighting: The sample has been weighted to be representative of the population on the following variables: gender, age, socio-economic group, region, vote in the 2019 General Elections and 2016 Brexit referendum vote.

Museums and Artefacts Poll

In a new poll for Policy Exchange, we asked the public a series of questions related to museums and artefacts. The full tables are available here.

Selected media coverage

Museums often lend artefacts (such as archaeological objects) to be exhibited in other countries. What do you think should be the maximum length of time for which an artefact is loaned to another country?

Unweighted Weighted 3 months 6 months 1 year 2 years 3 years No maximum length Prefer not to say Don’t know Total
Overall
National 1101 1101 4% 6% 20% 7% 4% 20% 5% 35% 100%
Gender
Female 561 548 4% 7% 18% 8% 3% 15% 7% 39% 100%
Male 540 553 4% 5% 22% 7% 4% 24% 3% 31% 100%
Age
18-24 114 117 8% 5% 14% 5% 4% 21% 11% 31% 100%
25-49 478 454 3% 5% 14% 7% 4% 21% 7% 41% 100%
50-64 274 270 4% 4% 25% 9% 5% 18% 3% 32% 100%
65+ 235 260 3% 10% 27% 8% 2% 19% 2% 29% 100%
SEG
AB 250 258 3% 5% 20% 10% 4% 22% 5% 30% 100%
C1 342 339 4% 7% 22% 7% 4% 23% 2% 32% 100%
C2 233 233 2% 3% 20% 7% 5% 17% 6% 39% 100%
DE 276 271 4% 8% 18% 7% 3% 15% 7% 39% 100%
Region
London 132 159 4% 6% 17% 7% 4% 26% 4% 31% 100%
Midlands/Wales 339 303 4% 5% 20% 9% 5% 17% 4% 36% 100%
North 271 279 3% 5% 20% 7% 3% 19% 6% 37% 100%
Rest of South 263 263 5% 9% 21% 6% 3% 20% 6% 30% 100%
Scotland 96 97 4% 22% 7% 1% 17% 5% 44% 100%
2019 General Election
Conservative Party 326 338 3% 7% 25% 8% 3% 20% 4% 30% 100%
Labour Party 238 239 2% 6% 19% 6% 4% 26% 3% 33% 100%
Liberal Democrats 87 90 2% 7% 20% 9% 6% 23% 2% 30% 100%
2016 Brexit referendum
Leave 413 417 4% 7% 23% 7% 3% 19% 4% 33% 100%
Remain 385 397 4% 4% 21% 8% 4% 24% 2% 32% 100%

Which of the following factors do you think are most important when deciding where artefacts of historic importance should be displayed? [Choose up to three]

Unweighted Weighted They should be freely open to the public. They should be in the location that will allow the greatest number of people to see them. They should be in the institution best able to display them in an educational way. They should be in the institution most likely to preserve them for the long term. They should remain where they are currently, and have been for a long time. They should be in an institution belonging to the ethnic or national grouping which originally created them. They should be in the institution which first excavated or legally purchased them. None of the above Prefer not to say
Overall
National 1101 1101 33% 22% 22% 26% 6% 21% 8% 8% 21%
Gender
Female 561 548 24% 19% 21% 25% 6% 22% 7% 9% 25%
Male 540 553 42% 26% 23% 27% 5% 20% 9% 8% 17%
Age
18-24 114 117 25% 16% 21% 30% 11% 31% 13% 11% 18%
25-49 478 454 28% 15% 21% 25% 5% 22% 6% 11% 26%
50-64 274 270 38% 26% 19% 29% 5% 18% 11% 7% 18%
65+ 235 260 40% 34% 27% 25% 5% 18% 8% 3% 16%
SEG
AB 250 258 39% 26% 23% 28% 6% 28% 9% 4% 22%
C1 342 339 35% 24% 25% 25% 5% 25% 8% 9% 17%
C2 233 233 31% 20% 20% 28% 6% 15% 8% 9% 24%
DE 276 271 27% 20% 18% 24% 5% 16% 8% 11% 22%
Region
London 132 159 33% 28% 25% 32% 6% 28% 10% 3% 20%
Midlands/Wales 339 303 35% 20% 24% 27% 7% 19% 7% 9% 20%
North 271 279 34% 23% 19% 21% 4% 19% 7% 12% 21%
Rest of South 263 263 32% 24% 22% 27% 5% 19% 8% 8% 21%
Scotland 96 97 29% 16% 19% 25% 5% 31% 13% 8% 23%
2019 General Election
Conservative Party 326 338 36% 31% 23% 31% 7% 12% 11% 5% 18%
Labour Party 238 239 37% 22% 24% 27% 5% 32% 8% 7% 17%
Liberal Democrats 87 90 46% 33% 26% 31% 2% 33% 9% 3% 16%
2016 Brexit referendum
Leave 413 417 35% 28% 23% 30% 7% 12% 10% 8% 19%
Remain 385 397 40% 23% 24% 27% 4% 33% 8% 5% 17%

Please indicate if you agree or disagree with the following statement: “Important artefacts which are held in a major museum outside their country of origin should be given up by that museum and sent permanently to a museum in their country of origin.”

Unweighted Weighted Strongly agree Somewhat agree Somewhat disagree Strongly disagree Prefer not to say Don’t know Total
Overall
National 1101 1101 14% 25% 14% 9% 13% 27% 100%
Gender
Female 561 548 13% 24% 11% 6% 15% 30% 100%
Male 540 553 15% 25% 16% 11% 10% 23% 100%
Age
18-24 114 117 17% 25% 11% 9% 18% 19% 100%
25-49 478 454 11% 25% 10% 6% 17% 30% 100%
50-64 274 270 16% 24% 13% 10% 8% 28% 100%
65+ 235 260 16% 24% 21% 10% 7% 22% 100%
SEG
AB 250 258 14% 27% 18% 8% 13% 20% 100%
C1 342 339 13% 27% 14% 10% 9% 28% 100%
C2 233 233 14% 23% 11% 7% 13% 31% 100%
DE 276 271 16% 21% 11% 9% 16% 27% 100%
Region
London 132 159 13% 32% 15% 8% 10% 22% 100%
Midlands/Wales 339 303 15% 25% 14% 8% 12% 27% 100%
North 271 279 15% 20% 13% 9% 13% 30% 100%
Rest of South 263 263 10% 26% 14% 10% 15% 26% 100%
Scotland 96 97 25% 23% 12% 6% 10% 23% 100%
2019 General Election
Conservative Party 326 338 10% 24% 20% 15% 8% 24% 100%
Labour Party 238 239 18% 31% 13% 4% 10% 24% 100%
Liberal Democrats 87 90 13% 31% 14% 8% 11% 22% 100%
2016 Brexit referendum
Leave 413 417 9% 25% 16% 13% 10% 27% 100%
Remain 385 397 19% 28% 14% 6% 9% 23% 100%

Please indicate if you agree or disagree with the following statement: “The British Museum should loan items to a country even if that country does not accept that the British Museum owns the item in question.”

Unweighted Weighted Strongly agree Somewhat agree Somewhat disagree Strongly disagree Prefer not to say Don’t know Total
Overall
National 1101 1101 7% 15% 15% 19% 11% 33% 100%
Gender
Female 561 548 7% 13% 16% 15% 13% 37% 100%
Male 540 553 7% 16% 15% 23% 9% 29% 100%
Age
18-24 114 117 14% 12% 16% 15% 15% 28% 100%
25-49 478 454 7% 14% 10% 15% 14% 39% 100%
50-64 274 270 5% 15% 19% 23% 8% 30% 100%
65+ 235 260 6% 15% 20% 24% 8% 27% 100%
SEG
AB 250 258 10% 18% 15% 15% 12% 30% 100%
C1 342 339 8% 16% 15% 19% 8% 34% 100%
C2 233 233 4% 13% 17% 21% 12% 33% 100%
DE 276 271 6% 10% 14% 21% 15% 33% 100%
Region
London 132 159 10% 19% 18% 15% 10% 28% 100%
Midlands/Wales 339 303 6% 12% 16% 20% 10% 35% 100%
North 271 279 7% 14% 15% 20% 10% 34% 100%
Rest of South 263 263 5% 15% 15% 21% 13% 31% 100%
Scotland 96 97 10% 16% 9% 16% 12% 36% 100%
2019 General Election
Conservative Party 326 338 4% 11% 21% 30% 8% 26% 100%
Labour Party 238 239 11% 23% 14% 9% 9% 34% 100%
Liberal Democrats 87 90 7% 17% 22% 12% 13% 29% 100%
2016 Brexit referendum
Leave 413 417 4% 12% 20% 30% 8% 27% 100%
Remain 385 397 12% 20% 14% 11% 10% 34% 100%

The Elgin Marbles are a collection of ancient Greek sculptures and architectural details in the British Museum. If the Elgin Marbles were sent to Greece on loan, do you think it likely or unlikely that they would be returned to London at the end of the loan period?

Unweighted Weighted Very likely Somewhat likely Somewhat unlikely Very unlikely Prefer not to say Don’t know Total
Overall
National 1101 1101 4% 7% 21% 25% 10% 31% 100%
Gender
Female 561 548 3% 8% 21% 19% 12% 37% 100%
Male 540 553 6% 7% 21% 32% 9% 25% 100%
Age
18-24 114 117 4% 12% 25% 15% 16% 28% 100%
25-49 478 454 3% 8% 19% 18% 13% 39% 100%
50-64 274 270 6% 6% 18% 33% 8% 29% 100%
65+ 235 260 6% 6% 26% 36% 5% 21% 100%
SEG
AB 250 258 3% 8% 25% 23% 12% 28% 100%
C1 342 339 3% 8% 24% 26% 7% 31% 100%
C2 233 233 5% 4% 21% 28% 11% 30% 100%
DE 276 271 6% 8% 14% 25% 13% 34% 100%
Region
London 132 159 3% 11% 23% 29% 8% 26% 100%
Midlands/Wales 339 303 3% 8% 21% 27% 10% 31% 100%
North 271 279 6% 5% 18% 25% 11% 34% 100%
Rest of South 263 263 4% 7% 23% 25% 13% 29% 100%
Scotland 96 97 5% 7% 26% 19% 9% 33% 100%
2019 General Election
Conservative Party 326 338 6% 5% 22% 36% 7% 25% 100%
Labour Party 238 239 3% 11% 23% 22% 9% 33% 100%
Liberal Democrats 87 90 2% 2% 41% 24% 10% 20% 100%
2016 Brexit referendum
Leave 413 417 5% 6% 18% 34% 7% 30% 100%
Remain 385 397 3% 9% 27% 24% 8% 29% 100%

If the Elgin Marbles were to return to Greece, how likely do you think it is that it would encourage further returns of other important artefacts to their countries of origin?

Unweighted Weighted Very likely Fairly likely Fairly unlikely Very unlikely Prefer not to say Don’t know Total
Overall
National 1101 1101 17% 30% 7% 6% 11% 29% 100%
Gender
Female 561 548 15% 28% 7% 4% 12% 34% 100%
Male 540 553 18% 33% 7% 8% 10% 25% 100%
Age
18-24 114 117 20% 30% 5% 7% 16% 22% 100%
25-49 478 454 14% 29% 7% 3% 15% 33% 100%
50-64 274 270 19% 30% 6% 6% 7% 32% 100%
65+ 235 260 17% 34% 8% 10% 7% 24% 100%
SEG
AB 250 258 20% 35% 6% 5% 13% 21% 100%
C1 342 339 18% 32% 8% 5% 7% 30% 100%
C2 233 233 14% 25% 9% 8% 11% 34% 100%
DE 276 271 13% 29% 5% 5% 15% 33% 100%
Region
London 132 159 25% 38% 7% 3% 8% 19% 100%
Midlands/Wales 339 303 17% 28% 7% 7% 10% 31% 100%
North 271 279 14% 24% 8% 6% 12% 36% 100%
Rest of South 263 263 13% 35% 5% 5% 14% 28% 100%
Scotland 96 97 17% 30% 8% 7% 8% 29% 100%
2019 General Election
Conservative Party 326 338 17% 32% 9% 8% 7% 28% 100%
Labour Party 238 239 20% 34% 7% 4% 9% 25% 100%
Liberal Democrats 87 90 15% 44% 5% 5% 10% 21% 100%
2016 Brexit referendum
Leave 413 417 15% 29% 9% 8% 7% 32% 100%
Remain 385 397 22% 37% 6% 4% 8% 22% 100%

How significant a factor should the risk of damage to an artefact be when the British Museum considers sending artefacts overseas?

Unweighted Weighted Very significant Somewhat significant Neither significant nor insignificant Somewhat insignificant Very insignificant Prefer not to say Don’t know Total
Overall
National 1101 1101 41% 18% 5% 4% 2% 11% 20% 100%
Gender
Female 561 548 37% 20% 4% 3% 1% 12% 23% 100%
Male 540 553 45% 17% 5% 5% 2% 9% 17% 100%
Age
18-24 114 117 34% 23% 3% 7% 17% 16% 100%
25-49 478 454 35% 18% 4% 4% 1% 14% 23% 100%
50-64 274 270 45% 19% 5% 2% 2% 7% 20% 100%
65+ 235 260 50% 16% 6% 3% 3% 6% 16% 100%
SEG
AB 250 258 42% 19% 4% 7% 2% 12% 14% 100%
C1 342 339 44% 20% 5% 3% 2% 8% 18% 100%
C2 233 233 39% 18% 4% 1% 3% 12% 23% 100%
DE 276 271 36% 17% 5% 3% 1% 12% 25% 100%
Region
London 132 159 49% 17% 7% 5% 1% 8% 14% 100%
Midlands/Wales 339 303 42% 19% 4% 4% 2% 10% 20% 100%
North 271 279 38% 16% 5% 4% 2% 11% 25% 100%
Rest of South 263 263 42% 19% 3% 3% 2% 13% 18% 100%
Scotland 96 97 30% 26% 7% 3% 2% 9% 22% 100%
2019 General Election
Conservative Party 326 338 52% 15% 4% 2% 2% 8% 16% 100%
Labour Party 238 239 37% 25% 5% 4% 2% 8% 19% 100%
Liberal Democrats 87 90 48% 15% 9% 7% 2% 10% 9% 100%
2016 Brexit referendum
Leave 413 417 49% 15% 4% 3% 2% 7% 20% 100%
Remain 385 397 40% 23% 7% 6% 2% 8% 16% 100%

Details

  • Client: Policy Exchange
  • Fieldwork Period: February 23, 2023
  • Sampling Method: Online
  • Population Sampled: All adults (18+) in Great Britain
  • Sample Size: 1,101
  • Data Collection: The data is acquired from a panel provider offering participants the chance to win money. The sampling relies on an online quota approach. Specifically, participants are sampled to meet Office of National Statistics quotas for gender, age, region, socio-economic group, vote in the 2019 general election, and vote in the 2016 Brexit referendum. No criteria are used to over- or undersample respondents. To ensure the polling is representative of the target population, we use official and reliable data sources to match the sample to demographic population targets.
  • Weighting: The sample has been weighted to be representative of the population on the following variables: gender, age, socio-economic group, region, vote in the 2019 General Elections and 2016 Brexit referendum vote.

GB Voting Intention (Week 11 2023)

In a new poll commissioned by GB News, we find a 25pt lead to Labour. The full tables are available here.

If there were to be a general election tomorrow, which party would you vote for?

Vote share (%)
Latest
Mar 17
Previous
Mar 8
Labour 45 42
Conservative 20 23
Green 13 10
Lib Dem 9 8
Reform UK 6 7
SNP 5 4
Other party 2 5
Plaid Cymru 1 1
Population sampled: All adults (18+) in Great Britain.
Sample sizes: 1289 (latest) and 1231 (previous).

Which of the following would be best to manage the British economy in the years ahead?

Unweighted Weighted A Conservative government with Rishi Sunak as Prime Minister A Labour government with Keir Starmer as Prime Minister Prefer not to say Don’t know Total
Overall
National 1289 1289 17% 30% 17% 36% 100%
Gender
Female 691 652 12% 28% 18% 41% 100%
Male 598 637 23% 32% 15% 31% 100%
Age
18-24 107 136 9% 36% 23% 32% 100%
25-49 591 531 7% 35% 18% 40% 100%
50-64 314 316 19% 32% 15% 34% 100%
65+ 277 305 38% 16% 14% 32% 100%
SEG
AB 314 286 19% 40% 16% 25% 100%
C1 390 398 14% 33% 15% 38% 100%
C2 263 270 23% 18% 20% 38% 100%
DE 322 336 15% 28% 16% 41% 100%
Region
London 138 182 16% 38% 15% 32% 100%
Midlands/Wales 400 346 19% 27% 15% 39% 100%
North 321 351 18% 31% 17% 34% 100%
Rest of South 322 300 19% 27% 19% 36% 100%
Scotland 108 110 12% 34% 15% 39% 100%
2019 General Election
Conservative Party 357 378 46% 10% 13% 30% 100%
Labour Party 313 278 1% 70% 9% 19% 100%
Liberal Democrats 104 100 15% 43% 5% 37% 100%
2016 Brexit referendum
Leave 471 484 30% 18% 15% 37% 100%
Remain 470 444 13% 50% 11% 26% 100%

Do you feel better or worse off than you were at the last general election?

Unweighted Weighted Better off Worse off Neither better nor worse off Prefer not to say Don’t know Total
Overall
National 1289 1289 5% 58% 16% 11% 10% 100%
Gender
Female 691 652 4% 59% 13% 12% 12% 100%
Male 598 637 5% 57% 20% 10% 8% 100%
Age
18-24 107 136 5% 38% 15% 22% 20% 100%
25-49 591 531 4% 59% 11% 13% 13% 100%
50-64 314 316 4% 70% 14% 9% 4% 100%
65+ 277 305 7% 53% 29% 5% 7% 100%
SEG
AB 314 286 7% 62% 13% 12% 6% 100%
C1 390 398 4% 60% 17% 10% 9% 100%
C2 263 270 4% 53% 19% 13% 11% 100%
DE 322 336 4% 56% 16% 10% 14% 100%
Region
London 138 182 7% 64% 14% 10% 5% 100%
Midlands/Wales 400 346 3% 58% 17% 11% 11% 100%
North 321 351 5% 54% 17% 11% 13% 100%
Rest of South 322 300 5% 57% 16% 12% 9% 100%
Scotland 108 110 2% 64% 17% 9% 8% 100%
2019 General Election
Conservative Party 357 378 7% 49% 30% 8% 6% 100%
Labour Party 313 278 4% 78% 9% 6% 4% 100%
Liberal Democrats 104 100 7% 77% 9% 4% 2% 100%
2016 Brexit referendum
Leave 471 484 5% 57% 24% 7% 7% 100%
Remain 470 444 4% 72% 11% 8% 5% 100%

When the government provides support to families with young children, which of the following statements come closest to your view?

Unweighted Weighted The government should provide financial support to childcare providers to reduce the cost of childcare The government should provide financial support to families directly so they can use it as they see fit Prefer not to say Don’t know Total
Overall
National 1289 1289 37% 24% 14% 24% 100%
Gender
Female 691 652 40% 24% 15% 21% 100%
Male 598 637 35% 25% 14% 27% 100%
Age
18-24 107 136 29% 29% 21% 22% 100%
25-49 591 531 34% 26% 15% 25% 100%
50-64 314 316 44% 24% 12% 20% 100%
65+ 277 305 41% 19% 13% 27% 100%
SEG
AB 314 286 47% 21% 13% 19% 100%
C1 390 398 35% 28% 13% 24% 100%
C2 263 270 37% 17% 19% 26% 100%
DE 322 336 33% 28% 14% 26% 100%
Region
London 138 182 43% 28% 9% 20% 100%
Midlands/Wales 400 346 41% 22% 14% 24% 100%
North 321 351 35% 23% 15% 27% 100%
Rest of South 322 300 34% 25% 18% 23% 100%
Scotland 108 110 36% 26% 15% 22% 100%
2019 General Election
Conservative Party 357 378 44% 18% 14% 24% 100%
Labour Party 313 278 42% 34% 7% 17% 100%
Liberal Democrats 104 100 39% 30% 10% 22% 100%
2016 Brexit referendum
Leave 471 484 42% 22% 13% 23% 100%
Remain 470 444 41% 28% 11% 21% 100%

In the spring budget, in order to keep senior doctors and other professionals in work, the government plans to abolish the tax-free cap at £1.07 million (i.e., the maximum amount it is possible to save before paying additional tax). To what extent, if at all, do you support or oppose abolishing the tax-free cap?

Unweighted Weighted Strongly support Support Oppose Strongly oppose Prefer not to say Don’t know Total
Overall
National 1289 1289 7% 16% 13% 13% 13% 38% 100%
Gender
Female 691 652 6% 12% 11% 9% 15% 46% 100%
Male 598 637 8% 20% 15% 16% 11% 30% 100%
Age
18-24 107 136 9% 11% 11% 10% 21% 39% 100%
25-49 591 531 6% 12% 12% 11% 16% 43% 100%
50-64 314 316 6% 16% 15% 18% 11% 34% 100%
65+ 277 305 8% 25% 14% 12% 8% 34% 100%
SEG
AB 314 286 9% 24% 13% 13% 12% 28% 100%
C1 390 398 5% 13% 16% 13% 13% 40% 100%
C2 263 270 4% 15% 12% 13% 16% 39% 100%
DE 322 336 9% 13% 11% 11% 12% 44% 100%
Region
London 138 182 10% 18% 16% 11% 9% 36% 100%
Midlands/Wales 400 346 5% 15% 13% 9% 15% 43% 100%
North 321 351 6% 14% 12% 14% 14% 39% 100%
Rest of South 322 300 7% 17% 13% 14% 13% 36% 100%
Scotland 108 110 7% 18% 14% 16% 13% 32% 100%
2019 General Election
Conservative Party 357 378 10% 27% 9% 10% 9% 34% 100%
Labour Party 313 278 5% 12% 17% 18% 9% 40% 100%
Liberal Democrats 104 100 7% 17% 24% 17% 5% 29% 100%
2016 Brexit referendum
Leave 471 484 7% 20% 12% 15% 10% 36% 100%
Remain 470 444 6% 16% 18% 14% 10% 35% 100%

Details

  • Client: GB News
  • Fieldwork Period: March 16-17, 2023
  • Sampling Method: Online
  • Population Sampled: All adults (18+) in Great Britain
  • Sample Size: 1,289
  • Data Collection: The data is acquired from a panel provider offering participants the chance to win money. The sampling relies on an online quota approach. Specifically, participants are sampled to meet Office of National Statistics quotas for gender, age, region, socio-economic group, vote in the 2019 general election, and vote in the 2016 Brexit referendum. No criteria are used to over- or undersample respondents. To ensure the polling is representative of the target population, we use official and reliable data sources to match the sample to demographic population targets.
  • Weighting: The sample has been weighted to be representative of the population on the following variables: gender, age, socio-economic group, region, vote in the 2019 General Elections and 2016 Brexit referendum vote.
  • Turnout Weighting for Voting Intention: To gauge the likelihood of a respondent voting in the General Elections, the poll used an 11-point scale to measure the certainty that the respondent would vote if there was an election tomorrow. The voting intention answers are then weighted by the likelihood to vote (by the numerical answer to the question divided by 10, e.g., a respondent providing a likelihood to vote of 8 out of 10 will have a weight of 0.8).
  • Margin of Error: All polls are subject to a wide range of potential sources of error. On the basis of the historical record of the polls at recent general elections, there is a 9 in 10 chance that the true value of a party’s support lies within 4 points of the estimates provided by this poll, and a 2 in 3 chance that they lie within 2 points.

GB Voting Intention (Week 10 2023)

In a new poll commissioned by GB News, we find a 19pt lead to Labour. The full tables are available here.

Selected media coverage

If there were to be a general election tomorrow, which party would you vote for?

Vote share (%)
Latest
Mar 8
Previous
Mar 1
Labour 42 45
Conservative 23 24
Green 10 8
Lib Dem 8 9
Reform UK 7 7
Other party 5 3
SNP 4 5
Plaid Cymru 1 1
Population sampled: All adults (18+) in Great Britain.
Sample sizes: 1231 (latest) and 1158 (previous).

Do you think it is appropriate or inappropriate that former senior civil servant Sue Gray will be the chief of staff for the Labour Party leader Keir Starmer?

Unweighted Weighted Completely appropriate Somewhat appropriate Somewhat inappropriate Completely inappropriate Prefer not to say Don’t know Total
Overall
National 1231 1231 13% 7% 10% 16% 12% 42% 100%
Gender
Female 635 633 9% 6% 9% 9% 15% 52% 100%
Male 596 598 18% 9% 10% 24% 8% 31% 100%
Age
18-24 110 106 10% 4% 10% 12% 24% 41% 100%
25-49 512 516 10% 9% 10% 6% 13% 52% 100%
50-64 313 317 15% 7% 10% 20% 10% 38% 100%
65+ 296 292 18% 7% 8% 31% 9% 27% 100%
SEG
AB 283 282 17% 9% 10% 15% 11% 38% 100%
C1 384 381 14% 9% 11% 16% 10% 40% 100%
C2 257 259 13% 4% 9% 20% 15% 39% 100%
DE 307 310 8% 6% 8% 15% 12% 50% 100%
Region
London 142 174 11% 8% 13% 13% 13% 40% 100%
Midlands/Wales 391 331 15% 6% 10% 19% 12% 39% 100%
North 307 335 13% 8% 8% 15% 12% 44% 100%
Rest of South 292 286 11% 8% 10% 18% 12% 42% 100%
Scotland 99 105 17% 7% 8% 11% 11% 45% 100%
2019 General Election
Conservative Party 367 358 6% 5% 15% 39% 7% 28% 100%
Labour Party 278 274 28% 12% 6% 4% 10% 40% 100%
Liberal Democrats 99 100 24% 14% 5% 4% 4% 48% 100%
2016 Brexit referendum
Leave 479 467 10% 5% 13% 30% 8% 33% 100%
Remain 430 436 21% 13% 8% 7% 9% 42% 100%

Please indicate if you agree or disagree with the following statement: “The civil service is politically neutral.”

Unweighted Weighted Completely agree Somewhat agree Somewhat disagree Completely disagree Prefer not to say Don’t know Total
Overall
National 1231 1231 7% 14% 20% 18% 11% 30% 100%
Gender
Female 635 633 4% 10% 21% 13% 14% 38% 100%
Male 596 598 10% 19% 20% 24% 7% 21% 100%
Age
18-24 110 106 5% 13% 17% 18% 22% 25% 100%
25-49 512 516 5% 14% 19% 14% 11% 37% 100%
50-64 313 317 10% 14% 19% 19% 10% 28% 100%
65+ 296 292 7% 15% 25% 26% 7% 20% 100%
SEG
AB 283 282 6% 19% 25% 17% 10% 23% 100%
C1 384 381 7% 18% 20% 19% 9% 27% 100%
C2 257 259 6% 10% 18% 19% 14% 32% 100%
DE 307 310 6% 8% 19% 18% 11% 38% 100%
Region
London 142 174 7% 20% 19% 12% 13% 29% 100%
Midlands/Wales 391 331 6% 15% 23% 19% 10% 28% 100%
North 307 335 8% 12% 17% 20% 9% 33% 100%
Rest of South 292 286 7% 11% 23% 18% 11% 29% 100%
Scotland 99 105 4% 17% 18% 21% 12% 27% 100%
2019 General Election
Conservative Party 367 358 3% 10% 26% 33% 7% 22% 100%
Labour Party 278 274 11% 23% 19% 12% 7% 27% 100%
Liberal Democrats 99 100 16% 27% 19% 6% 4% 27% 100%
2016 Brexit referendum
Leave 479 467 5% 10% 22% 31% 7% 25% 100%
Remain 430 436 11% 23% 21% 11% 7% 28% 100%

Which of the following politicians do you trust to manage the small boats crisis?

Unweighted Weighted Rishi Sunak Keir Starmer None of the above Prefer not to say Don’t know Total
Overall
National 1231 1231 16% 14% 40% 11% 19% 100%
Gender
Female 635 633 12% 14% 36% 15% 24% 100%
Male 596 598 20% 15% 45% 6% 13% 100%
Age
18-24 110 106 7% 19% 37% 22% 15% 100%
25-49 512 516 10% 17% 39% 12% 23% 100%
50-64 313 317 19% 13% 41% 9% 18% 100%
65+ 296 292 27% 10% 43% 6% 14% 100%
SEG
AB 283 282 14% 20% 37% 10% 20% 100%
C1 384 381 16% 18% 44% 9% 14% 100%
C2 257 259 18% 9% 39% 15% 18% 100%
DE 307 310 16% 10% 40% 9% 25% 100%
Region
London 142 174 18% 18% 35% 12% 17% 100%
Midlands/Wales 391 331 18% 13% 41% 10% 18% 100%
North 307 335 14% 14% 44% 11% 18% 100%
Rest of South 292 286 17% 15% 36% 10% 23% 100%
Scotland 99 105 7% 16% 47% 11% 18% 100%
2019 General Election
Conservative Party 367 358 39% 3% 38% 7% 14% 100%
Labour Party 278 274 2% 33% 38% 7% 19% 100%
Liberal Democrats 99 100 10% 31% 39% 4% 16% 100%
2016 Brexit referendum
Leave 479 467 26% 7% 46% 6% 15% 100%
Remain 430 436 10% 25% 40% 7% 17% 100%

Please indicate if you agree or disagree with the following statement: “People arriving in the UK illegally such as on small boats should be removed from the UK and blocked from returning in the future.”

Unweighted Weighted Completely agree Somewhat agree Somewhat disagree Completely disagree Prefer not to say Don’t know Total
Overall
National 1231 1231 38% 14% 9% 16% 10% 13% 100%
Gender
Female 635 633 30% 14% 10% 16% 12% 17% 100%
Male 596 598 47% 14% 7% 16% 8% 9% 100%
Age
18-24 110 106 16% 8% 20% 19% 21% 16% 100%
25-49 512 516 23% 14% 10% 24% 10% 19% 100%
50-64 313 317 47% 18% 7% 10% 8% 11% 100%
65+ 296 292 62% 13% 5% 7% 7% 5% 100%
SEG
AB 283 282 23% 16% 14% 22% 9% 16% 100%
C1 384 381 34% 17% 9% 21% 8% 11% 100%
C2 257 259 50% 11% 5% 7% 13% 13% 100%
DE 307 310 47% 11% 6% 11% 10% 14% 100%
Region
London 142 174 26% 17% 12% 20% 11% 14% 100%
Midlands/Wales 391 331 40% 14% 9% 17% 10% 11% 100%
North 307 335 41% 13% 7% 16% 9% 14% 100%
Rest of South 292 286 39% 13% 9% 14% 11% 14% 100%
Scotland 99 105 39% 17% 9% 12% 10% 12% 100%
2019 General Election
Conservative Party 367 358 66% 17% 4% 2% 5% 6% 100%
Labour Party 278 274 12% 15% 15% 38% 7% 14% 100%
Liberal Democrats 99 100 14% 16% 17% 40% 4% 10% 100%
2016 Brexit referendum
Leave 479 467 64% 15% 4% 4% 6% 8% 100%
Remain 430 436 16% 18% 13% 34% 8% 11% 100%

Details

  • Client: GB News
  • Fieldwork Period: March 8, 2023
  • Sampling Method: Online
  • Population Sampled: All adults (18+) in Great Britain
  • Sample Size: 1,231
  • Data Collection: The data is acquired from a panel provider offering participants the chance to win money. The sampling relies on an online quota approach. Specifically, participants are sampled to meet Office of National Statistics quotas for gender, age, region, socio-economic group, vote in the 2019 general election, and vote in the 2016 Brexit referendum. No criteria are used to over- or undersample respondents. To ensure the polling is representative of the target population, we use official and reliable data sources to match the sample to demographic population targets.
  • Weighting: The sample has been weighted to be representative of the population on the following variables: gender, age, socio-economic group, region, vote in the 2019 General Elections and 2016 Brexit referendum vote.
  • Turnout Weighting for Voting Intention: To gauge the likelihood of a respondent voting in the General Elections, the poll used an 11-point scale to measure the certainty that the respondent would vote if there was an election tomorrow. The voting intention answers are then weighted by the likelihood to vote (by the numerical answer to the question divided by 10, e.g., a respondent providing a likelihood to vote of 8 out of 10 will have a weight of 0.8).
  • Margin of Error: All polls are subject to a wide range of potential sources of error. On the basis of the historical record of the polls at recent general elections, there is a 9 in 10 chance that the true value of a party’s support lies within 4 points of the estimates provided by this poll, and a 2 in 3 chance that they lie within 2 points.

GB Voting Intention (Week 9 2023)

In a new poll commissioned by GB News, we find a 21pt lead to Labour. The full tables are available here.

Selected media coverage

If there were to be a general election tomorrow, which party would you vote for?

Vote share (%)
Latest
Mar 1
Previous
Feb 22
Labour 45 46
Conservative 24 20
Lib Dem 9 7
Green 8 8
Reform UK 7 9
SNP 5 5
Other party 3 4
Plaid Cymru 1 2
Population sampled: All adults (18+) in Great Britain.
Sample sizes: 1158 (latest) and 1192 (previous).

Which of the following political parties do you think would be the best at managing Brexit?

Unweighted Weighted Labour Conservative Lib Dem SNP Plaid Cymru Reform UK Green Prefer not to say Don’t know Total
Overall
National 1158 1158 17% 16% 3% 2% 0% 5% 4% 14% 40% 100%
Gender
Female 595 588 16% 11% 2% 1% 0% 3% 3% 16% 48% 100%
Male 563 570 19% 20% 4% 2% 1% 7% 5% 11% 31% 100%
Age
18-24 97 123 20% 4% 3% 2% 5% 8% 16% 41% 100%
25-49 496 477 22% 7% 3% 2% 1% 3% 3% 14% 45% 100%
50-64 301 284 13% 17% 3% 2% 1% 6% 4% 14% 40% 100%
65+ 264 274 13% 34% 2% 1% 8% 2% 11% 29% 100%
SEG
AB 266 264 21% 15% 5% 2% 0% 4% 5% 9% 40% 100%
C1 369 371 18% 16% 2% 1% 0% 4% 5% 14% 40% 100%
C2 239 236 14% 16% 2% 2% 1% 10% 1% 17% 37% 100%
DE 284 288 16% 16% 2% 3% 1% 4% 3% 14% 42% 100%
Region
London 130 164 24% 17% 5% 1% 6% 4% 14% 29% 100%
Midlands/Wales 356 312 15% 17% 4% 1% 1% 6% 3% 14% 39% 100%
North 290 312 23% 13% 1% 1% 4% 5% 14% 40% 100%
Rest of South 282 270 12% 20% 2% 0% 0% 5% 3% 14% 44% 100%
Scotland 100 100 10% 8% 13% 1% 6% 3% 11% 47% 100%
2019 General Election
Conservative Party 341 336 5% 44% 1% 0% 10% 1% 9% 31% 100%
Labour Party 256 256 45% 0% 3% 2% 1% 2% 6% 9% 32% 100%
Liberal Democrats 90 86 21% 6% 17% 1% 3% 10% 42% 100%
2016 Brexit referendum
Leave 443 442 8% 29% 1% 1% 0% 10% 2% 12% 38% 100%
Remain 417 416 30% 8% 5% 4% 1% 2% 6% 9% 35% 100%

To what extent, if at all, do you support or oppose King Charles meeting with European Commission President Ursula von der Leyen?

Unweighted Weighted Strongly support Support Neither support nor oppose Oppose Strongly oppose Prefer not to say Don’t know Total
Overall
National 1158 1158 11% 14% 33% 3% 5% 11% 23% 100%
Gender
Female 595 588 8% 12% 28% 3% 4% 13% 33% 100%
Male 563 570 14% 17% 38% 2% 6% 10% 13% 100%
Age
18-24 97 123 3% 10% 27% 3% 7% 18% 33% 100%
25-49 496 477 9% 10% 33% 1% 4% 13% 30% 100%
50-64 301 284 12% 16% 34% 2% 4% 8% 23% 100%
65+ 264 274 16% 23% 34% 6% 5% 8% 7% 100%
SEG
AB 266 264 11% 17% 33% 2% 4% 9% 24% 100%
C1 369 371 10% 16% 34% 2% 4% 12% 23% 100%
C2 239 236 12% 11% 31% 4% 4% 14% 23% 100%
DE 284 288 10% 13% 34% 2% 7% 11% 24% 100%
Region
London 130 164 14% 18% 31% 3% 7% 9% 18% 100%
Midlands/Wales 356 312 10% 13% 34% 2% 4% 12% 25% 100%
North 290 312 9% 14% 33% 2% 7% 12% 22% 100%
Rest of South 282 270 11% 18% 32% 3% 3% 11% 22% 100%
Scotland 100 100 10% 5% 35% 3% 4% 11% 32% 100%
2019 General Election
Conservative Party 341 336 12% 20% 37% 4% 6% 7% 13% 100%
Labour Party 256 256 12% 14% 38% 2% 7% 9% 18% 100%
Liberal Democrats 90 86 21% 24% 35% 4% 1% 6% 8% 100%
2016 Brexit referendum
Leave 443 442 10% 18% 37% 3% 7% 9% 16% 100%
Remain 417 416 17% 15% 37% 3% 4% 7% 17% 100%

Do you think it was the right or wrong decision to have a lockdown for everyone during the Covid pandemic?

Unweighted Weighted Right decision Wrong decision Prefer not to say Don’t know Total
Overall
National 1158 1158 60% 15% 10% 15% 100%
Gender
Female 595 588 59% 11% 11% 19% 100%
Male 563 570 62% 19% 9% 10% 100%
Age
18-24 97 123 38% 15% 17% 30% 100%
25-49 496 477 58% 13% 12% 17% 100%
50-64 301 284 63% 18% 8% 11% 100%
65+ 264 274 71% 14% 7% 8% 100%
SEG
AB 266 264 69% 10% 8% 14% 100%
C1 369 371 61% 13% 9% 17% 100%
C2 239 236 54% 21% 14% 11% 100%
DE 284 288 58% 16% 10% 15% 100%
Region
London 130 164 63% 12% 9% 16% 100%
Midlands/Wales 356 312 58% 14% 11% 17% 100%
North 290 312 61% 13% 11% 15% 100%
Rest of South 282 270 62% 18% 10% 11% 100%
Scotland 100 100 60% 19% 8% 13% 100%
2019 General Election
Conservative Party 341 336 65% 19% 7% 10% 100%
Labour Party 256 256 69% 10% 7% 14% 100%
Liberal Democrats 90 86 87% 6% 3% 4% 100%
2016 Brexit referendum
Leave 443 442 59% 21% 9% 11% 100%
Remain 417 416 74% 10% 5% 10% 100%

To what extent, if at all, do you support or oppose an immediate public inquiry into the handling of the Covid pandemic?

Unweighted Weighted Strongly support Support Neither support nor oppose Oppose Strongly oppose Prefer not to say Don’t know Total
Overall
National 1158 1158 29% 21% 19% 8% 5% 10% 10% 100%
Gender
Female 595 588 24% 23% 18% 8% 3% 11% 14% 100%
Male 563 570 34% 20% 20% 7% 6% 9% 5% 100%
Age
18-24 97 123 27% 15% 16% 6% 5% 16% 16% 100%
25-49 496 477 30% 22% 15% 8% 2% 11% 12% 100%
50-64 301 284 29% 22% 20% 8% 6% 7% 8% 100%
65+ 264 274 27% 21% 26% 8% 7% 7% 4% 100%
SEG
AB 266 264 29% 30% 15% 6% 4% 7% 10% 100%
C1 369 371 30% 21% 18% 7% 5% 9% 9% 100%
C2 239 236 27% 16% 23% 8% 3% 12% 10% 100%
DE 284 288 28% 18% 19% 9% 6% 10% 10% 100%
Region
London 130 164 37% 26% 14% 4% 3% 8% 9% 100%
Midlands/Wales 356 312 28% 19% 20% 9% 4% 10% 11% 100%
North 290 312 28% 20% 19% 9% 6% 10% 8% 100%
Rest of South 282 270 25% 22% 20% 7% 6% 10% 10% 100%
Scotland 100 100 33% 21% 19% 7% 1% 8% 11% 100%
2019 General Election
Conservative Party 341 336 20% 22% 25% 14% 9% 5% 4% 100%
Labour Party 256 256 49% 21% 15% 2% 1% 7% 5% 100%
Liberal Democrats 90 86 37% 31% 16% 6% 2% 3% 4% 100%
2016 Brexit referendum
Leave 443 442 24% 20% 25% 10% 6% 9% 5% 100%
Remain 417 416 41% 24% 16% 5% 4% 5% 5% 100%

Details

  • Client: GB News
  • Fieldwork Period: March 1, 2023
  • Sampling Method: Online
  • Population Sampled: All adults (18+) in Great Britain
  • Sample Size: 1,158
  • Data Collection: The data is acquired from a panel provider offering participants the chance to win money. The sampling relies on an online quota approach. Specifically, participants are sampled to meet Office of National Statistics quotas for gender, age, region, socio-economic group, vote in the 2019 general election, and vote in the 2016 Brexit referendum. No criteria are used to over- or undersample respondents. To ensure the polling is representative of the target population, we use official and reliable data sources to match the sample to demographic population targets.
  • Weighting: The sample has been weighted to be representative of the population on the following variables: gender, age, socio-economic group, region, vote in the 2019 General Elections and 2016 Brexit referendum vote.
  • Turnout Weighting for Voting Intention: To gauge the likelihood of a respondent voting in the General Elections, the poll used an 11-point scale to measure the certainty that the respondent would vote if there was an election tomorrow. The voting intention answers are then weighted by the likelihood to vote (by the numerical answer to the question divided by 10, e.g., a respondent providing a likelihood to vote of 8 out of 10 will have a weight of 0.8).
  • Margin of Error: All polls are subject to a wide range of potential sources of error. On the basis of the historical record of the polls at recent general elections, there is a 9 in 10 chance that the true value of a party’s support lies within 4 points of the estimates provided by this poll, and a 2 in 3 chance that they lie within 2 points.

GB Voting Intention (Week 8 2023)

In a new poll commissioned by GB News, we find a 26pt lead to Labour. The full tables are available here.

Selected media coverage

If there were to be a general election tomorrow, which party would you vote for?

Vote share (%)
Latest
Feb 22
Previous
Feb 15
Labour 46 48
Conservative 20 21
Reform UK 9 7
Green 8 8
Lib Dem 7 8
SNP 5 5
Other party 4 3
Plaid Cymru 2 1
Population sampled: All adults (18+) in Great Britain.
Sample sizes: 1192 (latest) and 1148 (previous).

To what extent, if at all, do you support the UK continuing to provide military aid to Ukraine?

Unweighted Weighted Strongly support Support Oppose Strongly oppose Prefer not to say Don’t know Total
Overall
National 1192 1192 31% 35% 4% 4% 9% 16% 100%
Gender
Female 620 619 23% 35% 5% 4% 11% 22% 100%
Male 572 573 41% 35% 3% 5% 7% 9% 100%
Age
18-24 103 126 22% 31% 5% 2% 17% 23% 100%
25-49 518 491 23% 37% 5% 6% 8% 21% 100%
50-64 299 293 30% 39% 5% 5% 9% 13% 100%
65+ 272 282 52% 29% 2% 2% 6% 8% 100%
SEG
AB 284 291 38% 31% 4% 5% 9% 12% 100%
C1 367 363 35% 37% 5% 3% 6% 14% 100%
C2 246 245 31% 36% 3% 4% 11% 16% 100%
DE 295 293 21% 36% 5% 5% 10% 22% 100%
Region
London 133 168 40% 25% 8% 6% 8% 14% 100%
Midlands/Wales 374 320 31% 38% 3% 4% 9% 15% 100%
North 302 324 30% 35% 4% 4% 10% 16% 100%
Rest of South 286 277 29% 37% 3% 4% 8% 18% 100%
Scotland 97 102 29% 34% 5% 5% 9% 17% 100%
2019 General Election
Conservative Party 344 341 44% 33% 4% 3% 7% 10% 100%
Labour Party 276 271 31% 36% 5% 5% 8% 15% 100%
Liberal Democrats 94 94 41% 46% 4% 4% 1% 3% 100%
2016 Brexit referendum
Leave 441 437 39% 34% 6% 6% 6% 9% 100%
Remain 437 439 36% 41% 3% 3% 5% 12% 100%

Which of the following politicians do you trust to manage the ongoing Brexit negotiations regarding Northern Ireland?

Unweighted Weighted Rishi Sunak Keir Starmer None of the above Prefer not to say Don’t know Total
Overall
National 1192 1192 12% 16% 36% 10% 26% 100%
Gender
Female 620 619 8% 15% 35% 12% 31% 100%
Male 572 573 17% 17% 37% 8% 22% 100%
Age
18-24 103 126 5% 14% 37% 15% 28% 100%
25-49 518 491 9% 17% 39% 9% 26% 100%
50-64 299 293 12% 17% 35% 12% 24% 100%
65+ 272 282 23% 12% 31% 6% 28% 100%
SEG
AB 284 291 15% 18% 34% 10% 23% 100%
C1 367 363 11% 19% 35% 8% 27% 100%
C2 246 245 12% 14% 37% 12% 25% 100%
DE 295 293 11% 12% 37% 9% 31% 100%
Region
London 133 168 11% 25% 35% 6% 23% 100%
Midlands/Wales 374 320 14% 14% 32% 10% 30% 100%
North 302 324 15% 14% 36% 11% 25% 100%
Rest of South 286 277 11% 15% 37% 10% 26% 100%
Scotland 97 102 5% 14% 46% 10% 25% 100%
2019 General Election
Conservative Party 344 341 29% 4% 31% 7% 29% 100%
Labour Party 276 271 2% 39% 29% 10% 20% 100%
Liberal Democrats 94 94 12% 28% 34% 2% 24% 100%
2016 Brexit referendum
Leave 441 437 21% 9% 38% 8% 24% 100%
Remain 437 439 9% 28% 34% 6% 23% 100%

Which of the following would be best to manage the British economy in the years ahead?

Unweighted Weighted A Conservative government with Rishi Sunak as Prime Minister A Labour government with Keir Starmer as Prime Minister Prefer not to say Don’t know Total
Overall
National 1192 1192 18% 32% 12% 38% 100%
Gender
Female 620 619 12% 33% 12% 42% 100%
Male 572 573 24% 31% 11% 34% 100%
Age
18-24 103 126 9% 34% 16% 41% 100%
25-49 518 491 10% 40% 11% 39% 100%
50-64 299 293 18% 28% 12% 42% 100%
65+ 272 282 35% 22% 10% 32% 100%
SEG
AB 284 291 22% 37% 13% 29% 100%
C1 367 363 18% 39% 11% 32% 100%
C2 246 245 12% 27% 13% 49% 100%
DE 295 293 19% 24% 11% 46% 100%
Region
London 133 168 19% 40% 9% 32% 100%
Midlands/Wales 374 320 19% 27% 12% 42% 100%
North 302 324 19% 32% 14% 34% 100%
Rest of South 286 277 19% 32% 10% 39% 100%
Scotland 97 102 8% 34% 14% 44% 100%
2019 General Election
Conservative Party 344 341 45% 8% 9% 38% 100%
Labour Party 276 271 1% 69% 9% 21% 100%
Liberal Democrats 94 94 13% 50% 7% 30% 100%
2016 Brexit referendum
Leave 441 437 31% 17% 11% 41% 100%
Remain 437 439 12% 53% 8% 27% 100%

The rate of corporation tax will rise from 19% to 25% from 1 April. To what extent, if at all, do you support this?

Unweighted Weighted Strongly support Tend to support Tend to oppose Strongly oppose Prefer not to say Don’t know Total
Overall
National 1192 1192 18% 20% 8% 12% 8% 33% 100%
Gender
Female 620 619 14% 16% 6% 12% 9% 43% 100%
Male 572 573 23% 25% 10% 13% 7% 23% 100%
Age
18-24 103 126 18% 15% 4% 11% 14% 38% 100%
25-49 518 491 19% 18% 8% 11% 8% 35% 100%
50-64 299 293 19% 20% 7% 11% 9% 34% 100%
65+ 272 282 16% 26% 9% 16% 5% 27% 100%
SEG
AB 284 291 25% 23% 9% 11% 8% 24% 100%
C1 367 363 18% 24% 9% 11% 5% 32% 100%
C2 246 245 15% 19% 6% 14% 11% 35% 100%
DE 295 293 15% 13% 7% 13% 9% 42% 100%
Region
London 133 168 15% 25% 11% 14% 7% 28% 100%
Midlands/Wales 374 320 19% 16% 9% 12% 8% 35% 100%
North 302 324 19% 20% 6% 15% 9% 30% 100%
Rest of South 286 277 15% 23% 7% 10% 6% 38% 100%
Scotland 97 102 27% 16% 4% 10% 10% 34% 100%
2019 General Election
Conservative Party 344 341 13% 23% 10% 19% 6% 30% 100%
Labour Party 276 271 27% 27% 6% 7% 7% 27% 100%
Liberal Democrats 94 94 21% 34% 14% 6% 1% 24% 100%
2016 Brexit referendum
Leave 441 437 15% 21% 10% 18% 7% 30% 100%
Remain 437 439 27% 26% 8% 8% 4% 27% 100%

Details

  • Client: GB News
  • Fieldwork Period: February 22, 2023
  • Sampling Method: Online
  • Population Sampled: All adults (18+) in Great Britain
  • Sample Size: 1,192
  • Data Collection: The data is acquired from a panel provider offering participants the chance to win money. The sampling relies on an online quota approach. Specifically, participants are sampled to meet Office of National Statistics quotas for gender, age, region, socio-economic group, vote in the 2019 general election, and vote in the 2016 Brexit referendum. No criteria are used to over- or undersample respondents. To ensure the polling is representative of the target population, we use official and reliable data sources to match the sample to demographic population targets.
  • Weighting: The sample has been weighted to be representative of the population on the following variables: gender, age, socio-economic group, region, vote in the 2019 General Elections and 2016 Brexit referendum vote.
  • Turnout Weighting for Voting Intention: To gauge the likelihood of a respondent voting in the General Elections, the poll used an 11-point scale to measure the certainty that the respondent would vote if there was an election tomorrow. The voting intention answers are then weighted by the likelihood to vote (by the numerical answer to the question divided by 10, e.g., a respondent providing a likelihood to vote of 8 out of 10 will have a weight of 0.8).
  • Margin of Error: All polls are subject to a wide range of potential sources of error. On the basis of the historical record of the polls at recent general elections, there is a 9 in 10 chance that the true value of a party’s support lies within 4 points of the estimates provided by this poll, and a 2 in 3 chance that they lie within 2 points.

GB Voting Intention (Week 7 2023)

In a new poll commissioned by GB News, we find a 27pt lead to Labour. The full tables are available here.

Selected media coverage

If there were to be a general election tomorrow, which party would you vote for?

Vote share (%)
Latest
Feb 15
Previous
Feb 9
Labour 48 50
Conservative 21 21
Lib Dem 8 7
Green 8 6
Reform UK 7 7
SNP 5 4
Other party 3 3
Plaid Cymru 1 1
Population sampled: All adults (18+) in Great Britain.
Sample sizes: 1148 (latest) and 1229 (previous).

There are plans to extend the Ultra-Low Emission Zone in London so that drivers of old vehicles will have to pay £12.50 every time they turn on their car to help improve air quality. To what extent, if at all, do you support this?

Unweighted Weighted Strongly support Tend to support Tend to oppose Strongly oppose Prefer not to say Don’t know Total
Overall
National 1148 1148 9% 15% 16% 30% 11% 20% 100%
Gender
Female 592 598 7% 13% 15% 30% 10% 24% 100%
Male 556 550 12% 16% 16% 30% 11% 14% 100%
Age
18-24 83 122 6% 21% 20% 16% 20% 18% 100%
25-49 507 473 9% 15% 12% 27% 13% 23% 100%
50-64 296 282 9% 12% 18% 33% 9% 19% 100%
65+ 262 271 10% 13% 17% 40% 4% 16% 100%
SEG
AB 269 270 14% 19% 16% 25% 10% 16% 100%
C1 353 342 10% 15% 17% 30% 9% 20% 100%
C2 241 233 5% 12% 14% 40% 12% 18% 100%
DE 285 303 7% 13% 15% 29% 12% 24% 100%
Region
London 136 162 14% 21% 10% 35% 9% 10% 100%
Midlands/Wales 372 308 8% 13% 17% 33% 8% 21% 100%
North 304 312 9% 12% 15% 29% 12% 24% 100%
Rest of South 292 267 7% 15% 18% 29% 12% 19% 100%
Scotland 44 98 10% 17% 13% 23% 15% 21% 100%
2019 General Election
Conservative Party 338 328 6% 11% 16% 43% 6% 18% 100%
Labour Party 262 250 13% 20% 14% 23% 9% 21% 100%
Liberal Democrats 95 85 19% 27% 21% 17% 1% 15% 100%
2016 Brexit referendum
Leave 442 430 6% 9% 16% 43% 8% 17% 100%
Remain 421 398 14% 20% 18% 20% 8% 20% 100%

Which of the following comes closest to your view?

Unweighted Weighted Government should cut the amount of tax people pay and spend less Government should increase the amount of tax people pay and spend more Government should keep the amount of tax and spending as they are now Prefer not to say Don’t know Total
Overall
National 1148 1148 32% 16% 14% 13% 25% 100%
Gender
Female 592 598 33% 11% 13% 13% 31% 100%
Male 556 550 30% 22% 16% 13% 19% 100%
Age
18-24 83 122 32% 15% 13% 19% 20% 100%
25-49 507 473 35% 13% 10% 15% 27% 100%
50-64 296 282 32% 15% 16% 11% 26% 100%
65+ 262 271 27% 22% 19% 9% 23% 100%
SEG
AB 269 270 28% 23% 14% 12% 22% 100%
C1 353 342 30% 16% 19% 10% 25% 100%
C2 241 233 39% 12% 11% 17% 21% 100%
DE 285 303 32% 13% 11% 13% 30% 100%
Region
London 136 162 30% 15% 18% 12% 25% 100%
Midlands/Wales 372 308 35% 15% 18% 11% 22% 100%
North 304 312 32% 16% 13% 16% 24% 100%
Rest of South 292 267 29% 15% 13% 12% 32% 100%
Scotland 44 98 35% 24% 5% 17% 20% 100%
2019 General Election
Conservative Party 338 328 38% 10% 22% 8% 22% 100%
Labour Party 262 250 24% 30% 12% 10% 25% 100%
Liberal Democrats 95 85 16% 28% 22% 7% 27% 100%
2016 Brexit referendum
Leave 442 430 38% 11% 18% 10% 24% 100%
Remain 421 398 23% 28% 14% 11% 24% 100%

To what extent, if at all, do you have a favourable or unfavourable opinion of Camilla, Queen Consort?

Unweighted Weighted Very favourable Somewhat favourable Somewhat unfavourable Very unfavourable Don’t know Prefer not to say Total
Overall
National 1148 1148 11% 22% 14% 16% 24% 12% 100%
Gender
Female 592 598 13% 22% 13% 16% 24% 11% 100%
Male 556 550 9% 23% 15% 15% 24% 13% 100%
Age
18-24 83 122 6% 12% 19% 19% 24% 20% 100%
25-49 507 473 6% 20% 12% 15% 34% 14% 100%
50-64 296 282 14% 26% 12% 19% 21% 9% 100%
65+ 262 271 21% 28% 18% 13% 11% 10% 100%
SEG
AB 269 270 10% 26% 14% 13% 27% 10% 100%
C1 353 342 12% 23% 15% 15% 25% 10% 100%
C2 241 233 17% 23% 11% 15% 21% 14% 100%
DE 285 303 8% 19% 16% 18% 23% 15% 100%
Region
London 136 162 11% 24% 13% 16% 26% 10% 100%
Midlands/Wales 372 308 12% 27% 16% 15% 20% 10% 100%
North 304 312 11% 20% 12% 18% 24% 15% 100%
Rest of South 292 267 14% 20% 15% 10% 29% 12% 100%
Scotland 44 98 4% 18% 14% 26% 24% 12% 100%
2019 General Election
Conservative Party 338 328 23% 32% 14% 7% 17% 7% 100%
Labour Party 262 250 6% 16% 19% 24% 25% 10% 100%
Liberal Democrats 95 85 11% 35% 11% 9% 26% 8% 100%
2016 Brexit referendum
Leave 442 430 17% 28% 14% 12% 18% 10% 100%
Remain 421 398 10% 22% 14% 19% 25% 10% 100%

Please indicate if you agree or disagree with the following statement: “Pornography websites should have an age verification system so that children under 18 cannot access pornography online.”

Unweighted Weighted Completely agree Somewhat agree Somewhat disagree Completely disagree Prefer not to say Don’t know Total
Overall
National 1148 1148 63% 15% 3% 2% 9% 8% 100%
Gender
Female 592 598 71% 11% 2% 1% 8% 7% 100%
Male 556 550 55% 18% 5% 3% 9% 10% 100%
Age
18-24 83 122 38% 21% 6% 2% 19% 13% 100%
25-49 507 473 52% 18% 5% 2% 12% 10% 100%
50-64 296 282 70% 15% 2% 2% 5% 7% 100%
65+ 262 271 86% 7% 0% 1% 6% 100%
SEG
AB 269 270 60% 18% 4% 2% 8% 8% 100%
C1 353 342 66% 14% 4% 2% 6% 8% 100%
C2 241 233 62% 12% 3% 1% 11% 11% 100%
DE 285 303 63% 14% 2% 2% 11% 8% 100%
Region
London 136 162 62% 19% 2% 3% 8% 6% 100%
Midlands/Wales 372 308 63% 14% 5% 2% 7% 8% 100%
North 304 312 67% 13% 3% 1% 10% 7% 100%
Rest of South 292 267 57% 16% 2% 1% 9% 15% 100%
Scotland 44 98 73% 13% 4% 8% 2% 100%
2019 General Election
Conservative Party 338 328 71% 13% 4% 2% 4% 7% 100%
Labour Party 262 250 59% 21% 5% 1% 7% 6% 100%
Liberal Democrats 95 85 55% 25% 3% 4% 2% 11% 100%
2016 Brexit referendum
Leave 442 430 69% 12% 4% 1% 6% 7% 100%
Remain 421 398 62% 20% 3% 2% 6% 7% 100%

Details

  • Client: GB News
  • Fieldwork Period: February 15, 2023
  • Sampling Method: Online
  • Population Sampled: All adults (18+) in Great Britain
  • Sample Size: 1,148
  • Data Collection: The data is acquired from a panel provider offering participants the chance to win money. The sampling relies on an online quota approach. Specifically, participants are sampled to meet Office of National Statistics quotas for gender, age, region, socio-economic group, vote in the 2019 general election, and vote in the 2016 Brexit referendum. No criteria are used to over- or undersample respondents. To ensure the polling is representative of the target population, we use official and reliable data sources to match the sample to demographic population targets.
  • Weighting: The sample has been weighted to be representative of the population on the following variables: gender, age, socio-economic group, region, vote in the 2019 General Elections and 2016 Brexit referendum vote.
  • Turnout Weighting for Voting Intention: To gauge the likelihood of a respondent voting in the General Elections, the poll used an 11-point scale to measure the certainty that the respondent would vote if there was an election tomorrow. The voting intention answers are then weighted by the likelihood to vote (by the numerical answer to the question divided by 10, e.g., a respondent providing a likelihood to vote of 8 out of 10 will have a weight of 0.8).
  • Margin of Error: All polls are subject to a wide range of potential sources of error. On the basis of the historical record of the polls at recent general elections, there is a 9 in 10 chance that the true value of a party’s support lies within 4 points of the estimates provided by this poll, and a 2 in 3 chance that they lie within 2 points.

Corporations and Culture Poll

In a new poll for Policy Exchange, we asked the public a series of questions related to corporations and culture. The full tables are available here.

Selected media coverage

Please indicate if you agree or disagree with the following statement: “Companies should be able to refuse to do business with customers who hold political beliefs they disagree with.”

Unweighted Weighted Completely agree Somewhat agree Somewhat disagree Completely disagree Prefer not to say Don’t know Total
Overall
National 1169 1169 6% 14% 15% 34% 10% 21% 100%
Gender
Female 605 605 4% 13% 17% 27% 12% 27% 100%
Male 564 564 9% 15% 13% 41% 7% 15% 100%
Age
18-24 89 124 7% 16% 20% 22% 15% 19% 100%
25-49 506 482 6% 15% 14% 30% 10% 25% 100%
50-64 301 287 7% 12% 13% 34% 12% 22% 100%
65+ 273 276 7% 13% 15% 45% 4% 16% 100%
SEG
AB 269 277 8% 16% 16% 30% 11% 19% 100%
C1 364 362 5% 16% 19% 31% 8% 20% 100%
C2 246 242 7% 10% 12% 40% 11% 20% 100%
DE 290 288 7% 12% 11% 35% 10% 26% 100%
Region
London 131 165 5% 17% 15% 35% 9% 20% 100%
Midlands/Wales 360 314 6% 14% 13% 34% 11% 22% 100%
North 299 318 6% 12% 18% 32% 11% 21% 100%
Rest of South 280 272 7% 15% 13% 34% 6% 24% 100%
Scotland 99 100 7% 10% 16% 35% 13% 19% 100%
2019 General Election
Conservative Party 354 344 7% 15% 13% 39% 6% 20% 100%
Labour Party 254 257 7% 17% 19% 33% 8% 18% 100%
Liberal Democrats 96 97 10% 22% 21% 22% 7% 19% 100%
2016 Brexit referendum
Leave 437 423 7% 12% 11% 43% 8% 19% 100%
Remain 427 431 7% 17% 19% 28% 8% 19% 100%

Please indicate if you agree or disagree with the following statement: “Companies should be able to demand their employees declare their gender pronouns (e.g., he/him, she/her, they/them).”

Unweighted Weighted Completely agree Somewhat agree Somewhat disagree Completely disagree Prefer not to say Don’t know Total
Overall
National 1169 1169 7% 9% 13% 45% 9% 17% 100%
Gender
Female 605 605 5% 10% 15% 41% 11% 19% 100%
Male 564 564 10% 7% 11% 50% 7% 15% 100%
Age
18-24 89 124 4% 11% 15% 44% 15% 12% 100%
25-49 506 482 4% 6% 14% 46% 10% 20% 100%
50-64 301 287 8% 7% 13% 45% 8% 19% 100%
65+ 273 276 14% 12% 10% 46% 5% 12% 100%
SEG
AB 269 277 5% 8% 15% 50% 8% 15% 100%
C1 364 362 5% 9% 16% 49% 7% 15% 100%
C2 246 242 9% 7% 13% 43% 13% 16% 100%
DE 290 288 11% 10% 8% 38% 9% 23% 100%
Region
London 131 165 5% 11% 19% 43% 7% 15% 100%
Midlands/Wales 360 314 7% 7% 12% 45% 11% 17% 100%
North 299 318 8% 8% 10% 47% 11% 16% 100%
Rest of South 280 272 5% 10% 14% 45% 5% 20% 100%
Scotland 99 100 10% 9% 11% 44% 9% 18% 100%
2019 General Election
Conservative Party 354 344 12% 9% 11% 46% 6% 15% 100%
Labour Party 254 257 3% 8% 16% 54% 6% 13% 100%
Liberal Democrats 96 97 5% 13% 23% 42% 2% 14% 100%
2016 Brexit referendum
Leave 437 423 12% 10% 10% 45% 8% 15% 100%
Remain 427 431 5% 8% 18% 46% 6% 16% 100%

The company Ben & Jerry’s has campaigned against the Government’s immigration policies. To what extent, if at all, do you support companies publicly campaigning against government policies?

Unweighted Weighted Strongly support Support Oppose Strongly oppose Prefer not to say Don’t know Total
Overall
National 1169 1169 14% 21% 10% 12% 11% 32% 100%
Gender
Female 605 605 12% 20% 9% 7% 13% 39% 100%
Male 564 564 15% 23% 10% 18% 8% 25% 100%
Age
18-24 89 124 23% 24% 8% 6% 14% 26% 100%
25-49 506 482 14% 27% 5% 7% 11% 37% 100%
50-64 301 287 12% 18% 9% 16% 12% 34% 100%
65+ 273 276 11% 15% 19% 22% 7% 25% 100%
SEG
AB 269 277 20% 25% 9% 8% 10% 27% 100%
C1 364 362 11% 28% 8% 12% 10% 31% 100%
C2 246 242 10% 15% 12% 18% 14% 32% 100%
DE 290 288 13% 15% 11% 12% 11% 39% 100%
Region
London 131 165 18% 23% 13% 15% 7% 25% 100%
Midlands/Wales 360 314 11% 23% 8% 13% 12% 33% 100%
North 299 318 17% 17% 8% 11% 14% 33% 100%
Rest of South 280 272 10% 25% 11% 11% 7% 36% 100%
Scotland 99 100 14% 17% 11% 12% 13% 33% 100%
2019 General Election
Conservative Party 354 344 3% 14% 14% 26% 8% 34% 100%
Labour Party 254 257 30% 32% 6% 5% 7% 20% 100%
Liberal Democrats 96 97 15% 39% 8% 6% 2% 29% 100%
2016 Brexit referendum
Leave 437 423 7% 12% 15% 25% 10% 31% 100%
Remain 427 431 22% 31% 7% 5% 8% 26% 100%

To what extent, if at all, do you support companies firing employees because they have shared controversial but legal beliefs on social media, outside of working hours?

Unweighted Weighted Strongly support Support Oppose Strongly oppose Prefer not to say Don’t know Total
Overall
National 1169 1169 2% 10% 22% 30% 10% 26% 100%
Gender
Female 605 605 2% 9% 21% 21% 11% 34% 100%
Male 564 564 3% 10% 23% 40% 8% 18% 100%
Age
18-24 89 124 5% 10% 24% 19% 13% 29% 100%
25-49 506 482 2% 9% 20% 27% 10% 32% 100%
50-64 301 287 2% 9% 20% 34% 11% 23% 100%
65+ 273 276 3% 9% 27% 37% 7% 17% 100%
SEG
AB 269 277 4% 10% 25% 26% 9% 26% 100%
C1 364 362 1% 9% 25% 30% 8% 28% 100%
C2 246 242 3% 8% 21% 34% 13% 22% 100%
DE 290 288 3% 11% 17% 32% 11% 27% 100%
Region
London 131 165 3% 13% 20% 25% 8% 31% 100%
Midlands/Wales 360 314 2% 9% 20% 32% 11% 25% 100%
North 299 318 2% 8% 21% 32% 12% 25% 100%
Rest of South 280 272 3% 10% 26% 28% 6% 27% 100%
Scotland 99 100 1% 8% 20% 35% 13% 23% 100%
2019 General Election
Conservative Party 354 344 3% 9% 26% 35% 6% 21% 100%
Labour Party 254 257 2% 13% 21% 31% 6% 27% 100%
Liberal Democrats 96 97 2% 13% 27% 24% 6% 28% 100%
2016 Brexit referendum
Leave 437 423 3% 7% 20% 37% 9% 23% 100%
Remain 427 431 2% 13% 24% 26% 7% 28% 100%

Please indicate if you agree or disagree with the following statement: “Employees should not be discriminated against because of political beliefs they express at work.”

Unweighted Weighted Completely agree Somewhat agree Somewhat disagree Completely disagree Prefer not to say Don’t know Total
Overall
National 1169 1169 31% 23% 13% 5% 9% 19% 100%
Gender
Female 605 605 22% 26% 13% 3% 11% 25% 100%
Male 564 564 40% 20% 12% 7% 7% 13% 100%
Age
18-24 89 124 30% 17% 18% 4% 15% 16% 100%
25-49 506 482 24% 23% 13% 5% 10% 25% 100%
50-64 301 287 34% 24% 10% 4% 10% 19% 100%
65+ 273 276 38% 26% 12% 8% 6% 10% 100%
SEG
AB 269 277 25% 24% 17% 5% 9% 20% 100%
C1 364 362 31% 27% 11% 5% 8% 18% 100%
C2 246 242 34% 20% 12% 7% 12% 15% 100%
DE 290 288 32% 20% 11% 5% 9% 22% 100%
Region
London 131 165 31% 22% 16% 3% 8% 20% 100%
Midlands/Wales 360 314 33% 20% 12% 5% 11% 20% 100%
North 299 318 28% 23% 13% 7% 11% 17% 100%
Rest of South 280 272 32% 26% 11% 5% 6% 21% 100%
Scotland 99 100 29% 26% 14% 3% 13% 16% 100%
2019 General Election
Conservative Party 354 344 33% 28% 12% 6% 6% 14% 100%
Labour Party 254 257 33% 25% 15% 5% 6% 17% 100%
Liberal Democrats 96 97 28% 29% 19% 3% 5% 17% 100%
2016 Brexit referendum
Leave 437 423 36% 24% 10% 6% 9% 16% 100%
Remain 427 431 29% 25% 15% 5% 7% 19% 100%

If you have to choose one, which statement comes closest to your view?

Unweighted Weighted Companies primarily make political statements because they want free publicity Companies primarily make political statements because they genuinely believe in them Companies primarily make political statements because they want to distract from bad behaviour (e.g. not paying sufficient tax) Prefer not to say Don’t know Total
Overall
National 1169 1169 23% 10% 20% 11% 36% 100%
Gender
Female 605 605 22% 9% 16% 12% 42% 100%
Male 564 564 25% 12% 25% 9% 29% 100%
Age
18-24 89 124 30% 13% 19% 15% 23% 100%
25-49 506 482 23% 9% 18% 10% 40% 100%
50-64 301 287 22% 9% 19% 13% 37% 100%
65+ 273 276 23% 12% 26% 6% 33% 100%
SEG
AB 269 277 27% 14% 17% 10% 32% 100%
C1 364 362 27% 12% 17% 8% 35% 100%
C2 246 242 22% 7% 25% 14% 32% 100%
DE 290 288 16% 7% 24% 11% 43% 100%
Region
London 131 165 22% 14% 24% 7% 33% 100%
Midlands/Wales 360 314 24% 9% 23% 12% 32% 100%
North 299 318 24% 9% 18% 13% 36% 100%
Rest of South 280 272 21% 12% 18% 6% 44% 100%
Scotland 99 100 27% 9% 20% 14% 31% 100%
2019 General Election
Conservative Party 354 344 30% 8% 23% 7% 33% 100%
Labour Party 254 257 23% 16% 24% 7% 30% 100%
Liberal Democrats 96 97 17% 22% 21% 8% 33% 100%
2016 Brexit referendum
Leave 437 423 28% 6% 22% 11% 33% 100%
Remain 427 431 21% 16% 20% 7% 36% 100%

Details

  • Client: Policy Exchange
  • Fieldwork Period: February 7, 2023
  • Sampling Method: Online
  • Population Sampled: All adults (18+) in Great Britain
  • Sample Size: 1,169
  • Data Collection: The data is acquired from a panel provider offering participants the chance to win money. The sampling relies on an online quota approach. Specifically, participants are sampled to meet Office of National Statistics quotas for gender, age, region, socio-economic group, vote in the 2019 general election, and vote in the 2016 Brexit referendum. No criteria are used to over- or undersample respondents. To ensure the polling is representative of the target population, we use official and reliable data sources to match the sample to demographic population targets.
  • Weighting: The sample has been weighted to be representative of the population on the following variables: gender, age, socio-economic group, region, vote in the 2019 General Elections and 2016 Brexit referendum vote.