Author: PeoplePolling

In a new poll commissioned by GB News, we find an 18pt lead to Labour. The full tables are available here.

Selected media coverage

• Mirror Online: Voters think Keir Starmer would be better at tackling crime epidemic than Rishi Sunak

If there were to be a general election tomorrow, which party would you vote for?

		Vote share (%)
		Latest Mar 29	Previous Mar 22
■	Labour	42	43
■	Conservative	24	22
■	Lib Dem	9	10
■	Reform UK	8	9
■	Green	7	8
■	SNP	5	4
■	Other party	5	3
■	Plaid Cymru	1	2
Population sampled: All adults (18+) in Great Britain. Sample sizes: 1209 (latest) and 1175 (previous).

Thinking about Harry and Meghan, if you had to choose, would you prefer for them to move back to the UK or stay in the United States?

	Unweighted	Weighted	Stay in the United States	Move back to the UK	Prefer not to say	Don’t know	Total
Overall
National	1209	1209	48%	8%	11%	33%	100%
Gender
Female	635	637	44%	8%	10%	37%	100%
Male	574	572	52%	9%	11%	29%	100%
Age
18-24	94	128	31%	10%	16%	43%	100%
25-49	556	498	35%	8%	14%	43%	100%
50-64	292	297	62%	7%	10%	22%	100%
65+	267	286	62%	10%	3%	24%	100%
SEG
AB	289	297	41%	8%	9%	42%	100%
C1	378	373	53%	6%	10%	31%	100%
C2	251	253	48%	10%	11%	30%	100%
DE	291	286	47%	11%	12%	30%	100%
Region
London	140	170	51%	10%	8%	31%	100%
Midlands/Wales	369	325	48%	10%	11%	31%	100%
North	305	329	50%	7%	12%	31%	100%
Rest of South	289	281	44%	7%	11%	38%	100%
Scotland	106	104	41%	8%	8%	42%	100%
2019 General Election
Conservative Party	354	350	68%	8%	6%	18%	100%
Labour Party	265	265	37%	10%	10%	44%	100%
Liberal Democrats	91	92	43%	7%	7%	42%	100%
2016 Brexit referendum
Leave	450	449	64%	9%	6%	21%	100%
Remain	436	440	40%	8%	9%	43%	100%

Should MPs continue to be allowed to have second jobs or be banned from having second jobs?

	Unweighted	Weighted	MP’s should be banned from having second jobs	MP’s should continue to be allowed to have second jobs	Prefer not to say	Don’t know	Total
Overall
National	1209	1209	60%	12%	8%	20%	100%
Gender
Female	635	637	54%	11%	8%	27%	100%
Male	574	572	67%	14%	8%	12%	100%
Age
18-24	94	128	43%	16%	15%	26%	100%
25-49	556	498	52%	12%	10%	26%	100%
50-64	292	297	67%	11%	5%	17%	100%
65+	267	286	73%	13%	4%	10%	100%
SEG
AB	289	297	55%	16%	7%	22%	100%
C1	378	373	65%	12%	6%	17%	100%
C2	251	253	59%	12%	11%	19%	100%
DE	291	286	59%	10%	9%	23%	100%
Region
London	140	170	64%	17%	9%	10%	100%
Midlands/Wales	369	325	58%	13%	9%	20%	100%
North	305	329	57%	10%	8%	25%	100%
Rest of South	289	281	63%	12%	7%	18%	100%
Scotland	106	104	61%	9%	5%	24%	100%
2019 General Election
Conservative Party	354	350	61%	18%	5%	16%	100%
Labour Party	265	265	70%	10%	5%	15%	100%
Liberal Democrats	91	92	70%	14%	4%	11%	100%
2016 Brexit referendum
Leave	450	449	67%	12%	5%	16%	100%
Remain	436	440	63%	13%	6%	18%	100%

Which of the following would be best to address crime and anti-social behaviour in the years ahead?

	Unweighted	Weighted	A Conservative government with Rishi Sunak as Prime Minister	A Labour government with Keir Starmer as Prime Minister	Prefer not to say	Don’t know	Total
Overall
National	1209	1209	16%	28%	11%	45%	100%
Gender
Female	635	637	11%	26%	12%	51%	100%
Male	574	572	21%	31%	10%	39%	100%
Age
18-24	94	128	10%	38%	19%	33%	100%
25-49	556	498	8%	34%	12%	47%	100%
50-64	292	297	18%	26%	9%	47%	100%
65+	267	286	30%	17%	8%	46%	100%
SEG
AB	289	297	17%	32%	11%	40%	100%
C1	378	373	15%	31%	8%	46%	100%
C2	251	253	15%	22%	13%	50%	100%
DE	291	286	16%	27%	12%	46%	100%
Region
London	140	170	24%	31%	14%	32%	100%
Midlands/Wales	369	325	17%	23%	11%	49%	100%
North	305	329	12%	31%	12%	46%	100%
Rest of South	289	281	15%	28%	8%	49%	100%
Scotland	106	104	13%	34%	10%	43%	100%
2019 General Election
Conservative Party	354	350	41%	7%	9%	43%	100%
Labour Party	265	265	2%	64%	6%	28%	100%
Liberal Democrats	91	92	11%	46%	5%	38%	100%
2016 Brexit referendum
Leave	450	449	29%	15%	8%	49%	100%
Remain	436	440	9%	46%	9%	36%	100%

Do you think on-the-spot fines for crimes such as spraying graffiti (£150) are too harsh or not harsh enough?

	Unweighted	Weighted	Too harsh	About right	Not harsh enough	Don’t know	Prefer not to say	Total
Overall
National	1209	1209	8%	32%	37%	15%	8%	100%
Gender
Female	635	637	8%	35%	30%	19%	8%	100%
Male	574	572	8%	29%	46%	10%	8%	100%
Age
18-24	94	128	15%	30%	20%	20%	15%	100%
25-49	556	498	11%	32%	30%	18%	9%	100%
50-64	292	297	3%	37%	40%	13%	6%	100%
65+	267	286	5%	28%	55%	9%	3%	100%
SEG
AB	289	297	8%	34%	34%	17%	7%	100%
C1	378	373	8%	38%	33%	14%	7%	100%
C2	251	253	6%	28%	42%	16%	8%	100%
DE	291	286	9%	26%	43%	13%	9%	100%
Region
London	140	170	9%	33%	42%	8%	9%	100%
Midlands/Wales	369	325	6%	33%	36%	16%	8%	100%
North	305	329	9%	31%	34%	18%	8%	100%
Rest of South	289	281	7%	32%	40%	14%	7%	100%
Scotland	106	104	13%	31%	40%	12%	4%	100%
2019 General Election
Conservative Party	354	350	3%	31%	55%	6%	5%	100%
Labour Party	265	265	15%	39%	24%	17%	5%	100%
Liberal Democrats	91	92	6%	40%	32%	16%	6%	100%
2016 Brexit referendum
Leave	450	449	4%	29%	54%	9%	4%	100%
Remain	436	440	10%	37%	28%	18%	7%	100%

Details

• Client: GB News
• Fieldwork Period: March 29, 2023
• Sampling Method: Online
• Population Sampled: All adults (18+) in Great Britain
• Sample Size: 1,209
• Data Collection: The data is acquired from a panel provider offering participants the chance to win money. The sampling relies on an online quota approach. Specifically, participants are sampled to meet Office of National Statistics quotas for gender, age, region, socio-economic group, vote in the 2019 general election, and vote in the 2016 Brexit referendum. No criteria are used to over- or undersample respondents. To ensure the polling is representative of the target population, we use official and reliable data sources to match the sample to demographic population targets.
• Weighting: The sample has been weighted to be representative of the population on the following variables: gender, age, socio-economic group, region, vote in the 2019 General Elections and 2016 Brexit referendum vote.
• Turnout Weighting for Voting Intention: To gauge the likelihood of a respondent voting in the General Elections, the poll used an 11-point scale to measure the certainty that the respondent would vote if there was an election tomorrow. The voting intention answers are then weighted by the likelihood to vote (by the numerical answer to the question divided by 10, e.g., a respondent providing a likelihood to vote of 8 out of 10 will have a weight of 0.8).
• Margin of Error: All polls are subject to a wide range of potential sources of error. On the basis of the historical record of the polls at recent general elections, there is a 9 in 10 chance that the true value of a party’s support lies within 4 points of the estimates provided by this poll, and a 2 in 3 chance that they lie within 2 points.

In a new poll commissioned by GB News, we find a 21pt lead to Labour. The full tables are available here.

If there were to be a general election tomorrow, which party would you vote for?

		Vote share (%)
		Latest Mar 22	Previous Mar 17
■	Labour	43	45
■	Conservative	22	20
■	Lib Dem	10	9
■	Reform UK	9	6
■	Green	8	13
■	SNP	4	5
■	Other party	3	2
■	Plaid Cymru	2	1
Population sampled: All adults (18+) in Great Britain. Sample sizes: 1175 (latest) and 1289 (previous).

Do you believe the Privileges Committee investigation into Boris Johnson over alleged breaches of lockdown rules in Downing Street is fair or unfair?

	Unweighted	Weighted	The investigation is fair	The investigation is unfair	Prefer not to say	Don’t know	Total
Overall
National	1175	1175	48%	11%	11%	29%	100%
Gender
Female	614	603	43%	9%	13%	34%	100%
Male	561	572	52%	14%	9%	24%	100%
Age
18-24	105	124	41%	10%	26%	23%	100%
25-49	506	484	43%	7%	13%	37%	100%
50-64	301	288	54%	11%	6%	28%	100%
65+	263	278	51%	21%	7%	21%	100%
SEG
AB	278	286	56%	12%	10%	21%	100%
C1	351	348	53%	9%	8%	29%	100%
C2	248	249	39%	14%	13%	34%	100%
DE	298	292	39%	11%	16%	34%	100%
Region
London	136	166	50%	9%	10%	30%	100%
Midlands/Wales	366	316	47%	12%	13%	28%	100%
North	294	320	45%	12%	13%	31%	100%
Rest of South	281	273	50%	13%	10%	28%	100%
Scotland	98	101	48%	7%	10%	35%	100%
2019 General Election
Conservative Party	338	333	38%	27%	8%	26%	100%
Labour Party	274	267	70%	4%	4%	23%	100%
Liberal Democrats	86	86	73%	3%	6%	18%	100%
2016 Brexit referendum
Leave	442	437	40%	22%	8%	30%	100%
Remain	412	416	66%	4%	7%	23%	100%

Considering everything the Conservative and Labour Parties stand for, would you say that:

	Unweighted	Weighted	There is a great difference between them	There is some difference	There is not much difference between them	Prefer not to say	Don’t know	Total
Overall
National	1175	1175	27%	25%	23%	10%	15%	100%
Gender
Female	614	603	25%	24%	19%	13%	18%	100%
Male	561	572	29%	26%	26%	7%	11%	100%
Age
18-24	105	124	27%	19%	14%	23%	17%	100%
25-49	506	484	23%	26%	17%	13%	20%	100%
50-64	301	288	25%	28%	29%	5%	12%	100%
65+	263	278	36%	23%	30%	5%	5%	100%
SEG
AB	278	286	35%	32%	17%	8%	8%	100%
C1	351	348	28%	30%	22%	9%	12%	100%
C2	248	249	24%	19%	26%	11%	20%	100%
DE	298	292	21%	19%	26%	14%	19%	100%
Region
London	136	166	28%	28%	19%	8%	17%	100%
Midlands/Wales	366	316	28%	26%	23%	10%	13%	100%
North	294	320	30%	22%	21%	13%	14%	100%
Rest of South	281	273	25%	27%	25%	9%	14%	100%
Scotland	98	101	20%	21%	27%	12%	20%	100%
2019 General Election
Conservative Party	338	333	30%	24%	30%	6%	9%	100%
Labour Party	274	267	42%	35%	10%	6%	6%	100%
Liberal Democrats	86	86	31%	41%	17%	4%	7%	100%
2016 Brexit referendum
Leave	442	437	28%	23%	32%	6%	10%	100%
Remain	412	416	34%	34%	16%	7%	8%	100%

Which of the following do you think would make the best prime minister?

	Unweighted	Weighted	Rishi Sunak	Keir Starmer	None of the above	Prefer not to say	Don’t know	Total
Overall
National	1175	1175	16%	22%	36%	10%	15%	100%
Gender
Female	614	603	12%	20%	37%	13%	18%	100%
Male	561	572	20%	24%	35%	8%	13%	100%
Age
18-24	105	124	6%	23%	31%	23%	17%	100%
25-49	506	484	8%	27%	34%	12%	19%	100%
50-64	301	288	21%	17%	40%	7%	15%	100%
65+	263	278	29%	18%	37%	5%	10%	100%
SEG
AB	278	286	20%	27%	32%	11%	10%	100%
C1	351	348	14%	24%	38%	7%	17%	100%
C2	248	249	17%	15%	40%	11%	17%	100%
DE	298	292	15%	20%	34%	14%	18%	100%
Region
London	136	166	20%	31%	28%	9%	12%	100%
Midlands/Wales	366	316	14%	24%	35%	11%	16%	100%
North	294	320	16%	20%	38%	12%	15%	100%
Rest of South	281	273	18%	19%	36%	10%	17%	100%
Scotland	98	101	12%	15%	47%	9%	17%	100%
2019 General Election
Conservative Party	338	333	39%	6%	39%	6%	10%	100%
Labour Party	274	267	1%	55%	26%	6%	13%	100%
Liberal Democrats	86	86	13%	42%	27%	5%	13%	100%
2016 Brexit referendum
Leave	442	437	27%	11%	43%	6%	13%	100%
Remain	412	416	11%	39%	31%	7%	11%	100%

Do you have a positive or negative view of the London Metropolitan Police?

	Unweighted	Weighted	Very positive	Fairly positive	Neutral	Fairly negative	Very negative	Don’t know	Prefer not to say	Total
Overall
National	1175	1175	2%	8%	24%	23%	22%	12%	9%	100%
Gender
Female	614	603	1%	7%	21%	24%	20%	14%	13%	100%
Male	561	572	2%	8%	27%	22%	24%	11%	6%	100%
Age
18-24	105	124	1%	8%	19%	21%	22%	9%	20%	100%
25-49	506	484	1%	6%	21%	21%	22%	17%	12%	100%
50-64	301	288	2%	9%	28%	22%	22%	11%	5%	100%
65+	263	278	2%	8%	27%	28%	24%	8%	4%	100%
SEG
AB	278	286	1%	9%	26%	24%	23%	10%	7%	100%
C1	351	348	1%	10%	21%	28%	24%	8%	8%	100%
C2	248	249	3%	6%	26%	20%	18%	15%	12%	100%
DE	298	292	1%	5%	25%	19%	22%	17%	11%	100%
Region
London	136	166	2%	13%	24%	21%	25%	6%	9%	100%
Midlands/Wales	366	316	1%	7%	22%	25%	23%	12%	9%	100%
North	294	320	1%	6%	26%	17%	24%	17%	11%	100%
Rest of South	281	273	1%	9%	25%	28%	18%	11%	8%	100%
Scotland	98	101	5%	5%	23%	24%	19%	15%	8%	100%
2019 General Election
Conservative Party	338	333	3%	12%	23%	25%	22%	10%	5%	100%
Labour Party	274	267	0%	6%	25%	27%	27%	10%	5%	100%
Liberal Democrats	86	86	–	12%	22%	39%	19%	4%	4%	100%
2016 Brexit referendum
Leave	442	437	2%	10%	28%	22%	22%	10%	5%	100%
Remain	412	416	1%	7%	22%	28%	26%	10%	6%	100%

Details

• Client: GB News
• Fieldwork Period: March 22, 2023
• Sampling Method: Online
• Population Sampled: All adults (18+) in Great Britain
• Sample Size: 1,175
• Data Collection: The data is acquired from a panel provider offering participants the chance to win money. The sampling relies on an online quota approach. Specifically, participants are sampled to meet Office of National Statistics quotas for gender, age, region, socio-economic group, vote in the 2019 general election, and vote in the 2016 Brexit referendum. No criteria are used to over- or undersample respondents. To ensure the polling is representative of the target population, we use official and reliable data sources to match the sample to demographic population targets.
• Weighting: The sample has been weighted to be representative of the population on the following variables: gender, age, socio-economic group, region, vote in the 2019 General Elections and 2016 Brexit referendum vote.
• Turnout Weighting for Voting Intention: To gauge the likelihood of a respondent voting in the General Elections, the poll used an 11-point scale to measure the certainty that the respondent would vote if there was an election tomorrow. The voting intention answers are then weighted by the likelihood to vote (by the numerical answer to the question divided by 10, e.g., a respondent providing a likelihood to vote of 8 out of 10 will have a weight of 0.8).
• Margin of Error: All polls are subject to a wide range of potential sources of error. On the basis of the historical record of the polls at recent general elections, there is a 9 in 10 chance that the true value of a party’s support lies within 4 points of the estimates provided by this poll, and a 2 in 3 chance that they lie within 2 points.

In a new poll for NCSU, we asked the public a series of questions related to the representation of different political views. The full tables are available here.

Details

• Client: NSCU
• Fieldwork Period: February 21-27, 2023
• Sampling Method: Online
• Population Sampled: All adults (18+) in Great Britain
• Sample Size: 2,782
• Data Collection: The data is acquired from a panel provider offering participants the chance to win money. The sampling relies on an online quota approach. Specifically, participants are sampled to meet Office of National Statistics quotas for gender, age, region, socio-economic group, vote in the 2019 general election, and vote in the 2016 Brexit referendum. No criteria are used to over- or undersample respondents. To ensure the polling is representative of the target population, we use official and reliable data sources to match the sample to demographic population targets.
• Weighting: The sample has been weighted to be representative of the population on the following variables: gender, age, socio-economic group, region, vote in the 2019 General Elections and 2016 Brexit referendum vote.

In a new poll for Policy Exchange, we asked the public a series of questions related to museums and artefacts. The full tables are available here.

Selected media coverage

• Daily Mail: Britain has ‘nothing to apologise for’ over Elgin Marbles and should resist pressure to return them to Greece, top think-tank says

Museums often lend artefacts (such as archaeological objects) to be exhibited in other countries. What do you think should be the maximum length of time for which an artefact is loaned to another country?

	Unweighted	Weighted	3 months	6 months	1 year	2 years	3 years	No maximum length	Prefer not to say	Don’t know	Total
Overall
National	1101	1101	4%	6%	20%	7%	4%	20%	5%	35%	100%
Gender
Female	561	548	4%	7%	18%	8%	3%	15%	7%	39%	100%
Male	540	553	4%	5%	22%	7%	4%	24%	3%	31%	100%
Age
18-24	114	117	8%	5%	14%	5%	4%	21%	11%	31%	100%
25-49	478	454	3%	5%	14%	7%	4%	21%	7%	41%	100%
50-64	274	270	4%	4%	25%	9%	5%	18%	3%	32%	100%
65+	235	260	3%	10%	27%	8%	2%	19%	2%	29%	100%
SEG
AB	250	258	3%	5%	20%	10%	4%	22%	5%	30%	100%
C1	342	339	4%	7%	22%	7%	4%	23%	2%	32%	100%
C2	233	233	2%	3%	20%	7%	5%	17%	6%	39%	100%
DE	276	271	4%	8%	18%	7%	3%	15%	7%	39%	100%
Region
London	132	159	4%	6%	17%	7%	4%	26%	4%	31%	100%
Midlands/Wales	339	303	4%	5%	20%	9%	5%	17%	4%	36%	100%
North	271	279	3%	5%	20%	7%	3%	19%	6%	37%	100%
Rest of South	263	263	5%	9%	21%	6%	3%	20%	6%	30%	100%
Scotland	96	97	–	4%	22%	7%	1%	17%	5%	44%	100%
2019 General Election
Conservative Party	326	338	3%	7%	25%	8%	3%	20%	4%	30%	100%
Labour Party	238	239	2%	6%	19%	6%	4%	26%	3%	33%	100%
Liberal Democrats	87	90	2%	7%	20%	9%	6%	23%	2%	30%	100%
2016 Brexit referendum
Leave	413	417	4%	7%	23%	7%	3%	19%	4%	33%	100%
Remain	385	397	4%	4%	21%	8%	4%	24%	2%	32%	100%

Which of the following factors do you think are most important when deciding where artefacts of historic importance should be displayed? [Choose up to three]

	Unweighted	Weighted	They should be freely open to the public.	They should be in the location that will allow the greatest number of people to see them.	They should be in the institution best able to display them in an educational way.	They should be in the institution most likely to preserve them for the long term.	They should remain where they are currently, and have been for a long time.	They should be in an institution belonging to the ethnic or national grouping which originally created them.	They should be in the institution which first excavated or legally purchased them.	None of the above	Prefer not to say
Overall
National	1101	1101	33%	22%	22%	26%	6%	21%	8%	8%	21%
Gender
Female	561	548	24%	19%	21%	25%	6%	22%	7%	9%	25%
Male	540	553	42%	26%	23%	27%	5%	20%	9%	8%	17%
Age
18-24	114	117	25%	16%	21%	30%	11%	31%	13%	11%	18%
25-49	478	454	28%	15%	21%	25%	5%	22%	6%	11%	26%
50-64	274	270	38%	26%	19%	29%	5%	18%	11%	7%	18%
65+	235	260	40%	34%	27%	25%	5%	18%	8%	3%	16%
SEG
AB	250	258	39%	26%	23%	28%	6%	28%	9%	4%	22%
C1	342	339	35%	24%	25%	25%	5%	25%	8%	9%	17%
C2	233	233	31%	20%	20%	28%	6%	15%	8%	9%	24%
DE	276	271	27%	20%	18%	24%	5%	16%	8%	11%	22%
Region
London	132	159	33%	28%	25%	32%	6%	28%	10%	3%	20%
Midlands/Wales	339	303	35%	20%	24%	27%	7%	19%	7%	9%	20%
North	271	279	34%	23%	19%	21%	4%	19%	7%	12%	21%
Rest of South	263	263	32%	24%	22%	27%	5%	19%	8%	8%	21%
Scotland	96	97	29%	16%	19%	25%	5%	31%	13%	8%	23%
2019 General Election
Conservative Party	326	338	36%	31%	23%	31%	7%	12%	11%	5%	18%
Labour Party	238	239	37%	22%	24%	27%	5%	32%	8%	7%	17%
Liberal Democrats	87	90	46%	33%	26%	31%	2%	33%	9%	3%	16%
2016 Brexit referendum
Leave	413	417	35%	28%	23%	30%	7%	12%	10%	8%	19%
Remain	385	397	40%	23%	24%	27%	4%	33%	8%	5%	17%

Please indicate if you agree or disagree with the following statement: “Important artefacts which are held in a major museum outside their country of origin should be given up by that museum and sent permanently to a museum in their country of origin.”

	Unweighted	Weighted	Strongly agree	Somewhat agree	Somewhat disagree	Strongly disagree	Prefer not to say	Don’t know	Total
Overall
National	1101	1101	14%	25%	14%	9%	13%	27%	100%
Gender
Female	561	548	13%	24%	11%	6%	15%	30%	100%
Male	540	553	15%	25%	16%	11%	10%	23%	100%
Age
18-24	114	117	17%	25%	11%	9%	18%	19%	100%
25-49	478	454	11%	25%	10%	6%	17%	30%	100%
50-64	274	270	16%	24%	13%	10%	8%	28%	100%
65+	235	260	16%	24%	21%	10%	7%	22%	100%
SEG
AB	250	258	14%	27%	18%	8%	13%	20%	100%
C1	342	339	13%	27%	14%	10%	9%	28%	100%
C2	233	233	14%	23%	11%	7%	13%	31%	100%
DE	276	271	16%	21%	11%	9%	16%	27%	100%
Region
London	132	159	13%	32%	15%	8%	10%	22%	100%
Midlands/Wales	339	303	15%	25%	14%	8%	12%	27%	100%
North	271	279	15%	20%	13%	9%	13%	30%	100%
Rest of South	263	263	10%	26%	14%	10%	15%	26%	100%
Scotland	96	97	25%	23%	12%	6%	10%	23%	100%
2019 General Election
Conservative Party	326	338	10%	24%	20%	15%	8%	24%	100%
Labour Party	238	239	18%	31%	13%	4%	10%	24%	100%
Liberal Democrats	87	90	13%	31%	14%	8%	11%	22%	100%
2016 Brexit referendum
Leave	413	417	9%	25%	16%	13%	10%	27%	100%
Remain	385	397	19%	28%	14%	6%	9%	23%	100%

Please indicate if you agree or disagree with the following statement: “The British Museum should loan items to a country even if that country does not accept that the British Museum owns the item in question.”

	Unweighted	Weighted	Strongly agree	Somewhat agree	Somewhat disagree	Strongly disagree	Prefer not to say	Don’t know	Total
Overall
National	1101	1101	7%	15%	15%	19%	11%	33%	100%
Gender
Female	561	548	7%	13%	16%	15%	13%	37%	100%
Male	540	553	7%	16%	15%	23%	9%	29%	100%
Age
18-24	114	117	14%	12%	16%	15%	15%	28%	100%
25-49	478	454	7%	14%	10%	15%	14%	39%	100%
50-64	274	270	5%	15%	19%	23%	8%	30%	100%
65+	235	260	6%	15%	20%	24%	8%	27%	100%
SEG
AB	250	258	10%	18%	15%	15%	12%	30%	100%
C1	342	339	8%	16%	15%	19%	8%	34%	100%
C2	233	233	4%	13%	17%	21%	12%	33%	100%
DE	276	271	6%	10%	14%	21%	15%	33%	100%
Region
London	132	159	10%	19%	18%	15%	10%	28%	100%
Midlands/Wales	339	303	6%	12%	16%	20%	10%	35%	100%
North	271	279	7%	14%	15%	20%	10%	34%	100%
Rest of South	263	263	5%	15%	15%	21%	13%	31%	100%
Scotland	96	97	10%	16%	9%	16%	12%	36%	100%
2019 General Election
Conservative Party	326	338	4%	11%	21%	30%	8%	26%	100%
Labour Party	238	239	11%	23%	14%	9%	9%	34%	100%
Liberal Democrats	87	90	7%	17%	22%	12%	13%	29%	100%
2016 Brexit referendum
Leave	413	417	4%	12%	20%	30%	8%	27%	100%
Remain	385	397	12%	20%	14%	11%	10%	34%	100%

The Elgin Marbles are a collection of ancient Greek sculptures and architectural details in the British Museum. If the Elgin Marbles were sent to Greece on loan, do you think it likely or unlikely that they would be returned to London at the end of the loan period?

	Unweighted	Weighted	Very likely	Somewhat likely	Somewhat unlikely	Very unlikely	Prefer not to say	Don’t know	Total
Overall
National	1101	1101	4%	7%	21%	25%	10%	31%	100%
Gender
Female	561	548	3%	8%	21%	19%	12%	37%	100%
Male	540	553	6%	7%	21%	32%	9%	25%	100%
Age
18-24	114	117	4%	12%	25%	15%	16%	28%	100%
25-49	478	454	3%	8%	19%	18%	13%	39%	100%
50-64	274	270	6%	6%	18%	33%	8%	29%	100%
65+	235	260	6%	6%	26%	36%	5%	21%	100%
SEG
AB	250	258	3%	8%	25%	23%	12%	28%	100%
C1	342	339	3%	8%	24%	26%	7%	31%	100%
C2	233	233	5%	4%	21%	28%	11%	30%	100%
DE	276	271	6%	8%	14%	25%	13%	34%	100%
Region
London	132	159	3%	11%	23%	29%	8%	26%	100%
Midlands/Wales	339	303	3%	8%	21%	27%	10%	31%	100%
North	271	279	6%	5%	18%	25%	11%	34%	100%
Rest of South	263	263	4%	7%	23%	25%	13%	29%	100%
Scotland	96	97	5%	7%	26%	19%	9%	33%	100%
2019 General Election
Conservative Party	326	338	6%	5%	22%	36%	7%	25%	100%
Labour Party	238	239	3%	11%	23%	22%	9%	33%	100%
Liberal Democrats	87	90	2%	2%	41%	24%	10%	20%	100%
2016 Brexit referendum
Leave	413	417	5%	6%	18%	34%	7%	30%	100%
Remain	385	397	3%	9%	27%	24%	8%	29%	100%

If the Elgin Marbles were to return to Greece, how likely do you think it is that it would encourage further returns of other important artefacts to their countries of origin?

	Unweighted	Weighted	Very likely	Fairly likely	Fairly unlikely	Very unlikely	Prefer not to say	Don’t know	Total
Overall
National	1101	1101	17%	30%	7%	6%	11%	29%	100%
Gender
Female	561	548	15%	28%	7%	4%	12%	34%	100%
Male	540	553	18%	33%	7%	8%	10%	25%	100%
Age
18-24	114	117	20%	30%	5%	7%	16%	22%	100%
25-49	478	454	14%	29%	7%	3%	15%	33%	100%
50-64	274	270	19%	30%	6%	6%	7%	32%	100%
65+	235	260	17%	34%	8%	10%	7%	24%	100%
SEG
AB	250	258	20%	35%	6%	5%	13%	21%	100%
C1	342	339	18%	32%	8%	5%	7%	30%	100%
C2	233	233	14%	25%	9%	8%	11%	34%	100%
DE	276	271	13%	29%	5%	5%	15%	33%	100%
Region
London	132	159	25%	38%	7%	3%	8%	19%	100%
Midlands/Wales	339	303	17%	28%	7%	7%	10%	31%	100%
North	271	279	14%	24%	8%	6%	12%	36%	100%
Rest of South	263	263	13%	35%	5%	5%	14%	28%	100%
Scotland	96	97	17%	30%	8%	7%	8%	29%	100%
2019 General Election
Conservative Party	326	338	17%	32%	9%	8%	7%	28%	100%
Labour Party	238	239	20%	34%	7%	4%	9%	25%	100%
Liberal Democrats	87	90	15%	44%	5%	5%	10%	21%	100%
2016 Brexit referendum
Leave	413	417	15%	29%	9%	8%	7%	32%	100%
Remain	385	397	22%	37%	6%	4%	8%	22%	100%

How significant a factor should the risk of damage to an artefact be when the British Museum considers sending artefacts overseas?

	Unweighted	Weighted	Very significant	Somewhat significant	Neither significant nor insignificant	Somewhat insignificant	Very insignificant	Prefer not to say	Don’t know	Total
Overall
National	1101	1101	41%	18%	5%	4%	2%	11%	20%	100%
Gender
Female	561	548	37%	20%	4%	3%	1%	12%	23%	100%
Male	540	553	45%	17%	5%	5%	2%	9%	17%	100%
Age
18-24	114	117	34%	23%	3%	7%	–	17%	16%	100%
25-49	478	454	35%	18%	4%	4%	1%	14%	23%	100%
50-64	274	270	45%	19%	5%	2%	2%	7%	20%	100%
65+	235	260	50%	16%	6%	3%	3%	6%	16%	100%
SEG
AB	250	258	42%	19%	4%	7%	2%	12%	14%	100%
C1	342	339	44%	20%	5%	3%	2%	8%	18%	100%
C2	233	233	39%	18%	4%	1%	3%	12%	23%	100%
DE	276	271	36%	17%	5%	3%	1%	12%	25%	100%
Region
London	132	159	49%	17%	7%	5%	1%	8%	14%	100%
Midlands/Wales	339	303	42%	19%	4%	4%	2%	10%	20%	100%
North	271	279	38%	16%	5%	4%	2%	11%	25%	100%
Rest of South	263	263	42%	19%	3%	3%	2%	13%	18%	100%
Scotland	96	97	30%	26%	7%	3%	2%	9%	22%	100%
2019 General Election
Conservative Party	326	338	52%	15%	4%	2%	2%	8%	16%	100%
Labour Party	238	239	37%	25%	5%	4%	2%	8%	19%	100%
Liberal Democrats	87	90	48%	15%	9%	7%	2%	10%	9%	100%
2016 Brexit referendum
Leave	413	417	49%	15%	4%	3%	2%	7%	20%	100%
Remain	385	397	40%	23%	7%	6%	2%	8%	16%	100%

Details

• Client: Policy Exchange
• Fieldwork Period: February 23, 2023
• Sampling Method: Online
• Population Sampled: All adults (18+) in Great Britain
• Sample Size: 1,101
• Data Collection: The data is acquired from a panel provider offering participants the chance to win money. The sampling relies on an online quota approach. Specifically, participants are sampled to meet Office of National Statistics quotas for gender, age, region, socio-economic group, vote in the 2019 general election, and vote in the 2016 Brexit referendum. No criteria are used to over- or undersample respondents. To ensure the polling is representative of the target population, we use official and reliable data sources to match the sample to demographic population targets.
• Weighting: The sample has been weighted to be representative of the population on the following variables: gender, age, socio-economic group, region, vote in the 2019 General Elections and 2016 Brexit referendum vote.

In a new poll commissioned by GB News, we find a 25pt lead to Labour. The full tables are available here.

If there were to be a general election tomorrow, which party would you vote for?

		Vote share (%)
		Latest Mar 17	Previous Mar 8
■	Labour	45	42
■	Conservative	20	23
■	Green	13	10
■	Lib Dem	9	8
■	Reform UK	6	7
■	SNP	5	4
■	Other party	2	5
■	Plaid Cymru	1	1
Population sampled: All adults (18+) in Great Britain. Sample sizes: 1289 (latest) and 1231 (previous).

Which of the following would be best to manage the British economy in the years ahead?

	Unweighted	Weighted	A Conservative government with Rishi Sunak as Prime Minister	A Labour government with Keir Starmer as Prime Minister	Prefer not to say	Don’t know	Total
Overall
National	1289	1289	17%	30%	17%	36%	100%
Gender
Female	691	652	12%	28%	18%	41%	100%
Male	598	637	23%	32%	15%	31%	100%
Age
18-24	107	136	9%	36%	23%	32%	100%
25-49	591	531	7%	35%	18%	40%	100%
50-64	314	316	19%	32%	15%	34%	100%
65+	277	305	38%	16%	14%	32%	100%
SEG
AB	314	286	19%	40%	16%	25%	100%
C1	390	398	14%	33%	15%	38%	100%
C2	263	270	23%	18%	20%	38%	100%
DE	322	336	15%	28%	16%	41%	100%
Region
London	138	182	16%	38%	15%	32%	100%
Midlands/Wales	400	346	19%	27%	15%	39%	100%
North	321	351	18%	31%	17%	34%	100%
Rest of South	322	300	19%	27%	19%	36%	100%
Scotland	108	110	12%	34%	15%	39%	100%
2019 General Election
Conservative Party	357	378	46%	10%	13%	30%	100%
Labour Party	313	278	1%	70%	9%	19%	100%
Liberal Democrats	104	100	15%	43%	5%	37%	100%
2016 Brexit referendum
Leave	471	484	30%	18%	15%	37%	100%
Remain	470	444	13%	50%	11%	26%	100%

Do you feel better or worse off than you were at the last general election?

	Unweighted	Weighted	Better off	Worse off	Neither better nor worse off	Prefer not to say	Don’t know	Total
Overall
National	1289	1289	5%	58%	16%	11%	10%	100%
Gender
Female	691	652	4%	59%	13%	12%	12%	100%
Male	598	637	5%	57%	20%	10%	8%	100%
Age
18-24	107	136	5%	38%	15%	22%	20%	100%
25-49	591	531	4%	59%	11%	13%	13%	100%
50-64	314	316	4%	70%	14%	9%	4%	100%
65+	277	305	7%	53%	29%	5%	7%	100%
SEG
AB	314	286	7%	62%	13%	12%	6%	100%
C1	390	398	4%	60%	17%	10%	9%	100%
C2	263	270	4%	53%	19%	13%	11%	100%
DE	322	336	4%	56%	16%	10%	14%	100%
Region
London	138	182	7%	64%	14%	10%	5%	100%
Midlands/Wales	400	346	3%	58%	17%	11%	11%	100%
North	321	351	5%	54%	17%	11%	13%	100%
Rest of South	322	300	5%	57%	16%	12%	9%	100%
Scotland	108	110	2%	64%	17%	9%	8%	100%
2019 General Election
Conservative Party	357	378	7%	49%	30%	8%	6%	100%
Labour Party	313	278	4%	78%	9%	6%	4%	100%
Liberal Democrats	104	100	7%	77%	9%	4%	2%	100%
2016 Brexit referendum
Leave	471	484	5%	57%	24%	7%	7%	100%
Remain	470	444	4%	72%	11%	8%	5%	100%

When the government provides support to families with young children, which of the following statements come closest to your view?

	Unweighted	Weighted	The government should provide financial support to childcare providers to reduce the cost of childcare	The government should provide financial support to families directly so they can use it as they see fit	Prefer not to say	Don’t know	Total
Overall
National	1289	1289	37%	24%	14%	24%	100%
Gender
Female	691	652	40%	24%	15%	21%	100%
Male	598	637	35%	25%	14%	27%	100%
Age
18-24	107	136	29%	29%	21%	22%	100%
25-49	591	531	34%	26%	15%	25%	100%
50-64	314	316	44%	24%	12%	20%	100%
65+	277	305	41%	19%	13%	27%	100%
SEG
AB	314	286	47%	21%	13%	19%	100%
C1	390	398	35%	28%	13%	24%	100%
C2	263	270	37%	17%	19%	26%	100%
DE	322	336	33%	28%	14%	26%	100%
Region
London	138	182	43%	28%	9%	20%	100%
Midlands/Wales	400	346	41%	22%	14%	24%	100%
North	321	351	35%	23%	15%	27%	100%
Rest of South	322	300	34%	25%	18%	23%	100%
Scotland	108	110	36%	26%	15%	22%	100%
2019 General Election
Conservative Party	357	378	44%	18%	14%	24%	100%
Labour Party	313	278	42%	34%	7%	17%	100%
Liberal Democrats	104	100	39%	30%	10%	22%	100%
2016 Brexit referendum
Leave	471	484	42%	22%	13%	23%	100%
Remain	470	444	41%	28%	11%	21%	100%

In the spring budget, in order to keep senior doctors and other professionals in work, the government plans to abolish the tax-free cap at £1.07 million (i.e., the maximum amount it is possible to save before paying additional tax). To what extent, if at all, do you support or oppose abolishing the tax-free cap?

	Unweighted	Weighted	Strongly support	Support	Oppose	Strongly oppose	Prefer not to say	Don’t know	Total
Overall
National	1289	1289	7%	16%	13%	13%	13%	38%	100%
Gender
Female	691	652	6%	12%	11%	9%	15%	46%	100%
Male	598	637	8%	20%	15%	16%	11%	30%	100%
Age
18-24	107	136	9%	11%	11%	10%	21%	39%	100%
25-49	591	531	6%	12%	12%	11%	16%	43%	100%
50-64	314	316	6%	16%	15%	18%	11%	34%	100%
65+	277	305	8%	25%	14%	12%	8%	34%	100%
SEG
AB	314	286	9%	24%	13%	13%	12%	28%	100%
C1	390	398	5%	13%	16%	13%	13%	40%	100%
C2	263	270	4%	15%	12%	13%	16%	39%	100%
DE	322	336	9%	13%	11%	11%	12%	44%	100%
Region
London	138	182	10%	18%	16%	11%	9%	36%	100%
Midlands/Wales	400	346	5%	15%	13%	9%	15%	43%	100%
North	321	351	6%	14%	12%	14%	14%	39%	100%
Rest of South	322	300	7%	17%	13%	14%	13%	36%	100%
Scotland	108	110	7%	18%	14%	16%	13%	32%	100%
2019 General Election
Conservative Party	357	378	10%	27%	9%	10%	9%	34%	100%
Labour Party	313	278	5%	12%	17%	18%	9%	40%	100%
Liberal Democrats	104	100	7%	17%	24%	17%	5%	29%	100%
2016 Brexit referendum
Leave	471	484	7%	20%	12%	15%	10%	36%	100%
Remain	470	444	6%	16%	18%	14%	10%	35%	100%

Details

• Client: GB News
• Fieldwork Period: March 16-17, 2023
• Sampling Method: Online
• Population Sampled: All adults (18+) in Great Britain
• Sample Size: 1,289
• Data Collection: The data is acquired from a panel provider offering participants the chance to win money. The sampling relies on an online quota approach. Specifically, participants are sampled to meet Office of National Statistics quotas for gender, age, region, socio-economic group, vote in the 2019 general election, and vote in the 2016 Brexit referendum. No criteria are used to over- or undersample respondents. To ensure the polling is representative of the target population, we use official and reliable data sources to match the sample to demographic population targets.
• Weighting: The sample has been weighted to be representative of the population on the following variables: gender, age, socio-economic group, region, vote in the 2019 General Elections and 2016 Brexit referendum vote.
• Turnout Weighting for Voting Intention: To gauge the likelihood of a respondent voting in the General Elections, the poll used an 11-point scale to measure the certainty that the respondent would vote if there was an election tomorrow. The voting intention answers are then weighted by the likelihood to vote (by the numerical answer to the question divided by 10, e.g., a respondent providing a likelihood to vote of 8 out of 10 will have a weight of 0.8).
• Margin of Error: All polls are subject to a wide range of potential sources of error. On the basis of the historical record of the polls at recent general elections, there is a 9 in 10 chance that the true value of a party’s support lies within 4 points of the estimates provided by this poll, and a 2 in 3 chance that they lie within 2 points.

In a new poll commissioned by GB News, we find a 19pt lead to Labour. The full tables are available here.

Selected media coverage

• London Playbook: Bromance in Paris — HS2 derailed — Budget looms

If there were to be a general election tomorrow, which party would you vote for?

		Vote share (%)
		Latest Mar 8	Previous Mar 1
■	Labour	42	45
■	Conservative	23	24
■	Green	10	8
■	Lib Dem	8	9
■	Reform UK	7	7
■	Other party	5	3
■	SNP	4	5
■	Plaid Cymru	1	1
Population sampled: All adults (18+) in Great Britain. Sample sizes: 1231 (latest) and 1158 (previous).

Do you think it is appropriate or inappropriate that former senior civil servant Sue Gray will be the chief of staff for the Labour Party leader Keir Starmer?

	Unweighted	Weighted	Completely appropriate	Somewhat appropriate	Somewhat inappropriate	Completely inappropriate	Prefer not to say	Don’t know	Total
Overall
National	1231	1231	13%	7%	10%	16%	12%	42%	100%
Gender
Female	635	633	9%	6%	9%	9%	15%	52%	100%
Male	596	598	18%	9%	10%	24%	8%	31%	100%
Age
18-24	110	106	10%	4%	10%	12%	24%	41%	100%
25-49	512	516	10%	9%	10%	6%	13%	52%	100%
50-64	313	317	15%	7%	10%	20%	10%	38%	100%
65+	296	292	18%	7%	8%	31%	9%	27%	100%
SEG
AB	283	282	17%	9%	10%	15%	11%	38%	100%
C1	384	381	14%	9%	11%	16%	10%	40%	100%
C2	257	259	13%	4%	9%	20%	15%	39%	100%
DE	307	310	8%	6%	8%	15%	12%	50%	100%
Region
London	142	174	11%	8%	13%	13%	13%	40%	100%
Midlands/Wales	391	331	15%	6%	10%	19%	12%	39%	100%
North	307	335	13%	8%	8%	15%	12%	44%	100%
Rest of South	292	286	11%	8%	10%	18%	12%	42%	100%
Scotland	99	105	17%	7%	8%	11%	11%	45%	100%
2019 General Election
Conservative Party	367	358	6%	5%	15%	39%	7%	28%	100%
Labour Party	278	274	28%	12%	6%	4%	10%	40%	100%
Liberal Democrats	99	100	24%	14%	5%	4%	4%	48%	100%
2016 Brexit referendum
Leave	479	467	10%	5%	13%	30%	8%	33%	100%
Remain	430	436	21%	13%	8%	7%	9%	42%	100%

Please indicate if you agree or disagree with the following statement: “The civil service is politically neutral.”

	Unweighted	Weighted	Completely agree	Somewhat agree	Somewhat disagree	Completely disagree	Prefer not to say	Don’t know	Total
Overall
National	1231	1231	7%	14%	20%	18%	11%	30%	100%
Gender
Female	635	633	4%	10%	21%	13%	14%	38%	100%
Male	596	598	10%	19%	20%	24%	7%	21%	100%
Age
18-24	110	106	5%	13%	17%	18%	22%	25%	100%
25-49	512	516	5%	14%	19%	14%	11%	37%	100%
50-64	313	317	10%	14%	19%	19%	10%	28%	100%
65+	296	292	7%	15%	25%	26%	7%	20%	100%
SEG
AB	283	282	6%	19%	25%	17%	10%	23%	100%
C1	384	381	7%	18%	20%	19%	9%	27%	100%
C2	257	259	6%	10%	18%	19%	14%	32%	100%
DE	307	310	6%	8%	19%	18%	11%	38%	100%
Region
London	142	174	7%	20%	19%	12%	13%	29%	100%
Midlands/Wales	391	331	6%	15%	23%	19%	10%	28%	100%
North	307	335	8%	12%	17%	20%	9%	33%	100%
Rest of South	292	286	7%	11%	23%	18%	11%	29%	100%
Scotland	99	105	4%	17%	18%	21%	12%	27%	100%
2019 General Election
Conservative Party	367	358	3%	10%	26%	33%	7%	22%	100%
Labour Party	278	274	11%	23%	19%	12%	7%	27%	100%
Liberal Democrats	99	100	16%	27%	19%	6%	4%	27%	100%
2016 Brexit referendum
Leave	479	467	5%	10%	22%	31%	7%	25%	100%
Remain	430	436	11%	23%	21%	11%	7%	28%	100%

Which of the following politicians do you trust to manage the small boats crisis?

	Unweighted	Weighted	Rishi Sunak	Keir Starmer	None of the above	Prefer not to say	Don’t know	Total
Overall
National	1231	1231	16%	14%	40%	11%	19%	100%
Gender
Female	635	633	12%	14%	36%	15%	24%	100%
Male	596	598	20%	15%	45%	6%	13%	100%
Age
18-24	110	106	7%	19%	37%	22%	15%	100%
25-49	512	516	10%	17%	39%	12%	23%	100%
50-64	313	317	19%	13%	41%	9%	18%	100%
65+	296	292	27%	10%	43%	6%	14%	100%
SEG
AB	283	282	14%	20%	37%	10%	20%	100%
C1	384	381	16%	18%	44%	9%	14%	100%
C2	257	259	18%	9%	39%	15%	18%	100%
DE	307	310	16%	10%	40%	9%	25%	100%
Region
London	142	174	18%	18%	35%	12%	17%	100%
Midlands/Wales	391	331	18%	13%	41%	10%	18%	100%
North	307	335	14%	14%	44%	11%	18%	100%
Rest of South	292	286	17%	15%	36%	10%	23%	100%
Scotland	99	105	7%	16%	47%	11%	18%	100%
2019 General Election
Conservative Party	367	358	39%	3%	38%	7%	14%	100%
Labour Party	278	274	2%	33%	38%	7%	19%	100%
Liberal Democrats	99	100	10%	31%	39%	4%	16%	100%
2016 Brexit referendum
Leave	479	467	26%	7%	46%	6%	15%	100%
Remain	430	436	10%	25%	40%	7%	17%	100%

Please indicate if you agree or disagree with the following statement: “People arriving in the UK illegally such as on small boats should be removed from the UK and blocked from returning in the future.”

	Unweighted	Weighted	Completely agree	Somewhat agree	Somewhat disagree	Completely disagree	Prefer not to say	Don’t know	Total
Overall
National	1231	1231	38%	14%	9%	16%	10%	13%	100%
Gender
Female	635	633	30%	14%	10%	16%	12%	17%	100%
Male	596	598	47%	14%	7%	16%	8%	9%	100%
Age
18-24	110	106	16%	8%	20%	19%	21%	16%	100%
25-49	512	516	23%	14%	10%	24%	10%	19%	100%
50-64	313	317	47%	18%	7%	10%	8%	11%	100%
65+	296	292	62%	13%	5%	7%	7%	5%	100%
SEG
AB	283	282	23%	16%	14%	22%	9%	16%	100%
C1	384	381	34%	17%	9%	21%	8%	11%	100%
C2	257	259	50%	11%	5%	7%	13%	13%	100%
DE	307	310	47%	11%	6%	11%	10%	14%	100%
Region
London	142	174	26%	17%	12%	20%	11%	14%	100%
Midlands/Wales	391	331	40%	14%	9%	17%	10%	11%	100%
North	307	335	41%	13%	7%	16%	9%	14%	100%
Rest of South	292	286	39%	13%	9%	14%	11%	14%	100%
Scotland	99	105	39%	17%	9%	12%	10%	12%	100%
2019 General Election
Conservative Party	367	358	66%	17%	4%	2%	5%	6%	100%
Labour Party	278	274	12%	15%	15%	38%	7%	14%	100%
Liberal Democrats	99	100	14%	16%	17%	40%	4%	10%	100%
2016 Brexit referendum
Leave	479	467	64%	15%	4%	4%	6%	8%	100%
Remain	430	436	16%	18%	13%	34%	8%	11%	100%

Details

• Client: GB News
• Fieldwork Period: March 8, 2023
• Sampling Method: Online
• Population Sampled: All adults (18+) in Great Britain
• Sample Size: 1,231
• Data Collection: The data is acquired from a panel provider offering participants the chance to win money. The sampling relies on an online quota approach. Specifically, participants are sampled to meet Office of National Statistics quotas for gender, age, region, socio-economic group, vote in the 2019 general election, and vote in the 2016 Brexit referendum. No criteria are used to over- or undersample respondents. To ensure the polling is representative of the target population, we use official and reliable data sources to match the sample to demographic population targets.
• Weighting: The sample has been weighted to be representative of the population on the following variables: gender, age, socio-economic group, region, vote in the 2019 General Elections and 2016 Brexit referendum vote.
• Turnout Weighting for Voting Intention: To gauge the likelihood of a respondent voting in the General Elections, the poll used an 11-point scale to measure the certainty that the respondent would vote if there was an election tomorrow. The voting intention answers are then weighted by the likelihood to vote (by the numerical answer to the question divided by 10, e.g., a respondent providing a likelihood to vote of 8 out of 10 will have a weight of 0.8).
• Margin of Error: All polls are subject to a wide range of potential sources of error. On the basis of the historical record of the polls at recent general elections, there is a 9 in 10 chance that the true value of a party’s support lies within 4 points of the estimates provided by this poll, and a 2 in 3 chance that they lie within 2 points.

In a new poll commissioned by GB News, we find a 21pt lead to Labour. The full tables are available here.

Selected media coverage

• The Mirror: Voters demand immediate public inquiry into handling of Covid pandemic

If there were to be a general election tomorrow, which party would you vote for?

		Vote share (%)
		Latest Mar 1	Previous Feb 22
■	Labour	45	46
■	Conservative	24	20
■	Lib Dem	9	7
■	Green	8	8
■	Reform UK	7	9
■	SNP	5	5
■	Other party	3	4
■	Plaid Cymru	1	2
Population sampled: All adults (18+) in Great Britain. Sample sizes: 1158 (latest) and 1192 (previous).

Which of the following political parties do you think would be the best at managing Brexit?

	Unweighted	Weighted	Labour	Conservative	Lib Dem	SNP	Plaid Cymru	Reform UK	Green	Prefer not to say	Don’t know	Total
Overall
National	1158	1158	17%	16%	3%	2%	0%	5%	4%	14%	40%	100%
Gender
Female	595	588	16%	11%	2%	1%	0%	3%	3%	16%	48%	100%
Male	563	570	19%	20%	4%	2%	1%	7%	5%	11%	31%	100%
Age
18-24	97	123	20%	4%	3%	2%	–	5%	8%	16%	41%	100%
25-49	496	477	22%	7%	3%	2%	1%	3%	3%	14%	45%	100%
50-64	301	284	13%	17%	3%	2%	1%	6%	4%	14%	40%	100%
65+	264	274	13%	34%	2%	1%	–	8%	2%	11%	29%	100%
SEG
AB	266	264	21%	15%	5%	2%	0%	4%	5%	9%	40%	100%
C1	369	371	18%	16%	2%	1%	0%	4%	5%	14%	40%	100%
C2	239	236	14%	16%	2%	2%	1%	10%	1%	17%	37%	100%
DE	284	288	16%	16%	2%	3%	1%	4%	3%	14%	42%	100%
Region
London	130	164	24%	17%	5%	1%	–	6%	4%	14%	29%	100%
Midlands/Wales	356	312	15%	17%	4%	1%	1%	6%	3%	14%	39%	100%
North	290	312	23%	13%	1%	1%	–	4%	5%	14%	40%	100%
Rest of South	282	270	12%	20%	2%	0%	0%	5%	3%	14%	44%	100%
Scotland	100	100	10%	8%	–	13%	1%	6%	3%	11%	47%	100%
2019 General Election
Conservative Party	341	336	5%	44%	1%	–	0%	10%	1%	9%	31%	100%
Labour Party	256	256	45%	0%	3%	2%	1%	2%	6%	9%	32%	100%
Liberal Democrats	90	86	21%	6%	17%	1%	–	–	3%	10%	42%	100%
2016 Brexit referendum
Leave	443	442	8%	29%	1%	1%	0%	10%	2%	12%	38%	100%
Remain	417	416	30%	8%	5%	4%	1%	2%	6%	9%	35%	100%

To what extent, if at all, do you support or oppose King Charles meeting with European Commission President Ursula von der Leyen?

	Unweighted	Weighted	Strongly support	Support	Neither support nor oppose	Oppose	Strongly oppose	Prefer not to say	Don’t know	Total
Overall
National	1158	1158	11%	14%	33%	3%	5%	11%	23%	100%
Gender
Female	595	588	8%	12%	28%	3%	4%	13%	33%	100%
Male	563	570	14%	17%	38%	2%	6%	10%	13%	100%
Age
18-24	97	123	3%	10%	27%	3%	7%	18%	33%	100%
25-49	496	477	9%	10%	33%	1%	4%	13%	30%	100%
50-64	301	284	12%	16%	34%	2%	4%	8%	23%	100%
65+	264	274	16%	23%	34%	6%	5%	8%	7%	100%
SEG
AB	266	264	11%	17%	33%	2%	4%	9%	24%	100%
C1	369	371	10%	16%	34%	2%	4%	12%	23%	100%
C2	239	236	12%	11%	31%	4%	4%	14%	23%	100%
DE	284	288	10%	13%	34%	2%	7%	11%	24%	100%
Region
London	130	164	14%	18%	31%	3%	7%	9%	18%	100%
Midlands/Wales	356	312	10%	13%	34%	2%	4%	12%	25%	100%
North	290	312	9%	14%	33%	2%	7%	12%	22%	100%
Rest of South	282	270	11%	18%	32%	3%	3%	11%	22%	100%
Scotland	100	100	10%	5%	35%	3%	4%	11%	32%	100%
2019 General Election
Conservative Party	341	336	12%	20%	37%	4%	6%	7%	13%	100%
Labour Party	256	256	12%	14%	38%	2%	7%	9%	18%	100%
Liberal Democrats	90	86	21%	24%	35%	4%	1%	6%	8%	100%
2016 Brexit referendum
Leave	443	442	10%	18%	37%	3%	7%	9%	16%	100%
Remain	417	416	17%	15%	37%	3%	4%	7%	17%	100%

Do you think it was the right or wrong decision to have a lockdown for everyone during the Covid pandemic?

	Unweighted	Weighted	Right decision	Wrong decision	Prefer not to say	Don’t know	Total
Overall
National	1158	1158	60%	15%	10%	15%	100%
Gender
Female	595	588	59%	11%	11%	19%	100%
Male	563	570	62%	19%	9%	10%	100%
Age
18-24	97	123	38%	15%	17%	30%	100%
25-49	496	477	58%	13%	12%	17%	100%
50-64	301	284	63%	18%	8%	11%	100%
65+	264	274	71%	14%	7%	8%	100%
SEG
AB	266	264	69%	10%	8%	14%	100%
C1	369	371	61%	13%	9%	17%	100%
C2	239	236	54%	21%	14%	11%	100%
DE	284	288	58%	16%	10%	15%	100%
Region
London	130	164	63%	12%	9%	16%	100%
Midlands/Wales	356	312	58%	14%	11%	17%	100%
North	290	312	61%	13%	11%	15%	100%
Rest of South	282	270	62%	18%	10%	11%	100%
Scotland	100	100	60%	19%	8%	13%	100%
2019 General Election
Conservative Party	341	336	65%	19%	7%	10%	100%
Labour Party	256	256	69%	10%	7%	14%	100%
Liberal Democrats	90	86	87%	6%	3%	4%	100%
2016 Brexit referendum
Leave	443	442	59%	21%	9%	11%	100%
Remain	417	416	74%	10%	5%	10%	100%

To what extent, if at all, do you support or oppose an immediate public inquiry into the handling of the Covid pandemic?

	Unweighted	Weighted	Strongly support	Support	Neither support nor oppose	Oppose	Strongly oppose	Prefer not to say	Don’t know	Total
Overall
National	1158	1158	29%	21%	19%	8%	5%	10%	10%	100%
Gender
Female	595	588	24%	23%	18%	8%	3%	11%	14%	100%
Male	563	570	34%	20%	20%	7%	6%	9%	5%	100%
Age
18-24	97	123	27%	15%	16%	6%	5%	16%	16%	100%
25-49	496	477	30%	22%	15%	8%	2%	11%	12%	100%
50-64	301	284	29%	22%	20%	8%	6%	7%	8%	100%
65+	264	274	27%	21%	26%	8%	7%	7%	4%	100%
SEG
AB	266	264	29%	30%	15%	6%	4%	7%	10%	100%
C1	369	371	30%	21%	18%	7%	5%	9%	9%	100%
C2	239	236	27%	16%	23%	8%	3%	12%	10%	100%
DE	284	288	28%	18%	19%	9%	6%	10%	10%	100%
Region
London	130	164	37%	26%	14%	4%	3%	8%	9%	100%
Midlands/Wales	356	312	28%	19%	20%	9%	4%	10%	11%	100%
North	290	312	28%	20%	19%	9%	6%	10%	8%	100%
Rest of South	282	270	25%	22%	20%	7%	6%	10%	10%	100%
Scotland	100	100	33%	21%	19%	7%	1%	8%	11%	100%
2019 General Election
Conservative Party	341	336	20%	22%	25%	14%	9%	5%	4%	100%
Labour Party	256	256	49%	21%	15%	2%	1%	7%	5%	100%
Liberal Democrats	90	86	37%	31%	16%	6%	2%	3%	4%	100%
2016 Brexit referendum
Leave	443	442	24%	20%	25%	10%	6%	9%	5%	100%
Remain	417	416	41%	24%	16%	5%	4%	5%	5%	100%

Details

• Client: GB News
• Fieldwork Period: March 1, 2023
• Sampling Method: Online
• Population Sampled: All adults (18+) in Great Britain
• Sample Size: 1,158
• Data Collection: The data is acquired from a panel provider offering participants the chance to win money. The sampling relies on an online quota approach. Specifically, participants are sampled to meet Office of National Statistics quotas for gender, age, region, socio-economic group, vote in the 2019 general election, and vote in the 2016 Brexit referendum. No criteria are used to over- or undersample respondents. To ensure the polling is representative of the target population, we use official and reliable data sources to match the sample to demographic population targets.
• Weighting: The sample has been weighted to be representative of the population on the following variables: gender, age, socio-economic group, region, vote in the 2019 General Elections and 2016 Brexit referendum vote.
• Turnout Weighting for Voting Intention: To gauge the likelihood of a respondent voting in the General Elections, the poll used an 11-point scale to measure the certainty that the respondent would vote if there was an election tomorrow. The voting intention answers are then weighted by the likelihood to vote (by the numerical answer to the question divided by 10, e.g., a respondent providing a likelihood to vote of 8 out of 10 will have a weight of 0.8).
• Margin of Error: All polls are subject to a wide range of potential sources of error. On the basis of the historical record of the polls at recent general elections, there is a 9 in 10 chance that the true value of a party’s support lies within 4 points of the estimates provided by this poll, and a 2 in 3 chance that they lie within 2 points.

In a new poll commissioned by GB News, we find a 26pt lead to Labour. The full tables are available here.

Selected media coverage

• The Mirror: Voters now believe Keir Starmer best to manage economy as they turn on Rishi Sunak
• Belfast News Letter: Voters have little faith in Keir Starmer OR Rishi Sunak when it comes to handling Brexit negotiations, new poll suggests

If there were to be a general election tomorrow, which party would you vote for?

		Vote share (%)
		Latest Feb 22	Previous Feb 15
■	Labour	46	48
■	Conservative	20	21
■	Reform UK	9	7
■	Green	8	8
■	Lib Dem	7	8
■	SNP	5	5
■	Other party	4	3
■	Plaid Cymru	2	1
Population sampled: All adults (18+) in Great Britain. Sample sizes: 1192 (latest) and 1148 (previous).

To what extent, if at all, do you support the UK continuing to provide military aid to Ukraine?

	Unweighted	Weighted	Strongly support	Support	Oppose	Strongly oppose	Prefer not to say	Don’t know	Total
Overall
National	1192	1192	31%	35%	4%	4%	9%	16%	100%
Gender
Female	620	619	23%	35%	5%	4%	11%	22%	100%
Male	572	573	41%	35%	3%	5%	7%	9%	100%
Age
18-24	103	126	22%	31%	5%	2%	17%	23%	100%
25-49	518	491	23%	37%	5%	6%	8%	21%	100%
50-64	299	293	30%	39%	5%	5%	9%	13%	100%
65+	272	282	52%	29%	2%	2%	6%	8%	100%
SEG
AB	284	291	38%	31%	4%	5%	9%	12%	100%
C1	367	363	35%	37%	5%	3%	6%	14%	100%
C2	246	245	31%	36%	3%	4%	11%	16%	100%
DE	295	293	21%	36%	5%	5%	10%	22%	100%
Region
London	133	168	40%	25%	8%	6%	8%	14%	100%
Midlands/Wales	374	320	31%	38%	3%	4%	9%	15%	100%
North	302	324	30%	35%	4%	4%	10%	16%	100%
Rest of South	286	277	29%	37%	3%	4%	8%	18%	100%
Scotland	97	102	29%	34%	5%	5%	9%	17%	100%
2019 General Election
Conservative Party	344	341	44%	33%	4%	3%	7%	10%	100%
Labour Party	276	271	31%	36%	5%	5%	8%	15%	100%
Liberal Democrats	94	94	41%	46%	4%	4%	1%	3%	100%
2016 Brexit referendum
Leave	441	437	39%	34%	6%	6%	6%	9%	100%
Remain	437	439	36%	41%	3%	3%	5%	12%	100%

Which of the following politicians do you trust to manage the ongoing Brexit negotiations regarding Northern Ireland?

	Unweighted	Weighted	Rishi Sunak	Keir Starmer	None of the above	Prefer not to say	Don’t know	Total
Overall
National	1192	1192	12%	16%	36%	10%	26%	100%
Gender
Female	620	619	8%	15%	35%	12%	31%	100%
Male	572	573	17%	17%	37%	8%	22%	100%
Age
18-24	103	126	5%	14%	37%	15%	28%	100%
25-49	518	491	9%	17%	39%	9%	26%	100%
50-64	299	293	12%	17%	35%	12%	24%	100%
65+	272	282	23%	12%	31%	6%	28%	100%
SEG
AB	284	291	15%	18%	34%	10%	23%	100%
C1	367	363	11%	19%	35%	8%	27%	100%
C2	246	245	12%	14%	37%	12%	25%	100%
DE	295	293	11%	12%	37%	9%	31%	100%
Region
London	133	168	11%	25%	35%	6%	23%	100%
Midlands/Wales	374	320	14%	14%	32%	10%	30%	100%
North	302	324	15%	14%	36%	11%	25%	100%
Rest of South	286	277	11%	15%	37%	10%	26%	100%
Scotland	97	102	5%	14%	46%	10%	25%	100%
2019 General Election
Conservative Party	344	341	29%	4%	31%	7%	29%	100%
Labour Party	276	271	2%	39%	29%	10%	20%	100%
Liberal Democrats	94	94	12%	28%	34%	2%	24%	100%
2016 Brexit referendum
Leave	441	437	21%	9%	38%	8%	24%	100%
Remain	437	439	9%	28%	34%	6%	23%	100%

Which of the following would be best to manage the British economy in the years ahead?

	Unweighted	Weighted	A Conservative government with Rishi Sunak as Prime Minister	A Labour government with Keir Starmer as Prime Minister	Prefer not to say	Don’t know	Total
Overall
National	1192	1192	18%	32%	12%	38%	100%
Gender
Female	620	619	12%	33%	12%	42%	100%
Male	572	573	24%	31%	11%	34%	100%
Age
18-24	103	126	9%	34%	16%	41%	100%
25-49	518	491	10%	40%	11%	39%	100%
50-64	299	293	18%	28%	12%	42%	100%
65+	272	282	35%	22%	10%	32%	100%
SEG
AB	284	291	22%	37%	13%	29%	100%
C1	367	363	18%	39%	11%	32%	100%
C2	246	245	12%	27%	13%	49%	100%
DE	295	293	19%	24%	11%	46%	100%
Region
London	133	168	19%	40%	9%	32%	100%
Midlands/Wales	374	320	19%	27%	12%	42%	100%
North	302	324	19%	32%	14%	34%	100%
Rest of South	286	277	19%	32%	10%	39%	100%
Scotland	97	102	8%	34%	14%	44%	100%
2019 General Election
Conservative Party	344	341	45%	8%	9%	38%	100%
Labour Party	276	271	1%	69%	9%	21%	100%
Liberal Democrats	94	94	13%	50%	7%	30%	100%
2016 Brexit referendum
Leave	441	437	31%	17%	11%	41%	100%
Remain	437	439	12%	53%	8%	27%	100%

The rate of corporation tax will rise from 19% to 25% from 1 April. To what extent, if at all, do you support this?

	Unweighted	Weighted	Strongly support	Tend to support	Tend to oppose	Strongly oppose	Prefer not to say	Don’t know	Total
Overall
National	1192	1192	18%	20%	8%	12%	8%	33%	100%
Gender
Female	620	619	14%	16%	6%	12%	9%	43%	100%
Male	572	573	23%	25%	10%	13%	7%	23%	100%
Age
18-24	103	126	18%	15%	4%	11%	14%	38%	100%
25-49	518	491	19%	18%	8%	11%	8%	35%	100%
50-64	299	293	19%	20%	7%	11%	9%	34%	100%
65+	272	282	16%	26%	9%	16%	5%	27%	100%
SEG
AB	284	291	25%	23%	9%	11%	8%	24%	100%
C1	367	363	18%	24%	9%	11%	5%	32%	100%
C2	246	245	15%	19%	6%	14%	11%	35%	100%
DE	295	293	15%	13%	7%	13%	9%	42%	100%
Region
London	133	168	15%	25%	11%	14%	7%	28%	100%
Midlands/Wales	374	320	19%	16%	9%	12%	8%	35%	100%
North	302	324	19%	20%	6%	15%	9%	30%	100%
Rest of South	286	277	15%	23%	7%	10%	6%	38%	100%
Scotland	97	102	27%	16%	4%	10%	10%	34%	100%
2019 General Election
Conservative Party	344	341	13%	23%	10%	19%	6%	30%	100%
Labour Party	276	271	27%	27%	6%	7%	7%	27%	100%
Liberal Democrats	94	94	21%	34%	14%	6%	1%	24%	100%
2016 Brexit referendum
Leave	441	437	15%	21%	10%	18%	7%	30%	100%
Remain	437	439	27%	26%	8%	8%	4%	27%	100%

Details

• Client: GB News
• Fieldwork Period: February 22, 2023
• Sampling Method: Online
• Population Sampled: All adults (18+) in Great Britain
• Sample Size: 1,192
• Data Collection: The data is acquired from a panel provider offering participants the chance to win money. The sampling relies on an online quota approach. Specifically, participants are sampled to meet Office of National Statistics quotas for gender, age, region, socio-economic group, vote in the 2019 general election, and vote in the 2016 Brexit referendum. No criteria are used to over- or undersample respondents. To ensure the polling is representative of the target population, we use official and reliable data sources to match the sample to demographic population targets.
• Weighting: The sample has been weighted to be representative of the population on the following variables: gender, age, socio-economic group, region, vote in the 2019 General Elections and 2016 Brexit referendum vote.
• Turnout Weighting for Voting Intention: To gauge the likelihood of a respondent voting in the General Elections, the poll used an 11-point scale to measure the certainty that the respondent would vote if there was an election tomorrow. The voting intention answers are then weighted by the likelihood to vote (by the numerical answer to the question divided by 10, e.g., a respondent providing a likelihood to vote of 8 out of 10 will have a weight of 0.8).
• Margin of Error: All polls are subject to a wide range of potential sources of error. On the basis of the historical record of the polls at recent general elections, there is a 9 in 10 chance that the true value of a party’s support lies within 4 points of the estimates provided by this poll, and a 2 in 3 chance that they lie within 2 points.