GB Voting Intention (Week 4 2023)

In a new poll commissioned by GB News, we find a 29pt lead to Labour. The full tables are available here.

Selected media coverage

If there were to be a general election tomorrow, which party would you vote for?

Vote share (%)
Latest
Jan 24
Previous
Jan 18
Labour 50 45
Conservative 21 21
Lib Dem 8 9
Reform UK 7 8
SNP 6 5
Green 5 9
Other party 3 3
Plaid Cymru 1 1
Population sampled: All adults (18+) in Great Britain.
Sample sizes: 1270 (latest) and 1168 (previous).

Which of the following would be best to manage the British economy in the years ahead?

Unweighted Weighted A Conservative government with Rishi Sunak as Prime Minister A Labour government with Keir Starmer as Prime Minister Prefer not to say Don’t know Total
Overall
National 1270 1270 16% 32% 14% 38% 100%
Gender
Female 677 642 12% 30% 15% 43% 100%
Male 593 628 19% 34% 14% 33% 100%
Age
18-24 133 134 9% 35% 24% 32% 100%
25-49 537 523 8% 38% 13% 40% 100%
50-64 332 312 17% 27% 14% 42% 100%
65+ 268 300 29% 27% 12% 32% 100%
SEG
AB 292 288 17% 39% 15% 29% 100%
C1 406 398 14% 35% 13% 39% 100%
C2 262 269 16% 27% 16% 41% 100%
DE 310 315 16% 27% 14% 43% 100%
Region
London 146 179 11% 43% 13% 33% 100%
Midlands/Wales 387 341 19% 31% 15% 35% 100%
North 330 345 13% 30% 17% 40% 100%
Rest of South 303 296 20% 29% 11% 40% 100%
Scotland 104 109 10% 33% 14% 42% 100%
2019 General Election
Conservative Party 375 367 42% 12% 12% 33% 100%
Labour Party 301 285 3% 66% 10% 21% 100%
Liberal Democrats 101 98 10% 56% 5% 29% 100%
2016 Brexit referendum
Leave 484 476 29% 20% 13% 38% 100%
Remain 472 441 9% 49% 10% 31% 100%

To what extent, if at all, do you have a favourable or unfavourable opinion of Rishi Sunak?

Unweighted Weighted Very favourable Somewhat favourable Somewhat unfavourable Very unfavourable Don’t know Prefer not to say Total
Overall
National 1270 1270 2% 21% 21% 27% 18% 11% 100%
Gender
Female 677 642 2% 19% 22% 24% 21% 12% 100%
Male 593 628 3% 22% 21% 29% 15% 9% 100%
Age
18-24 133 134 1% 11% 20% 33% 16% 20% 100%
25-49 537 523 1% 14% 23% 28% 23% 11% 100%
50-64 332 312 3% 26% 21% 24% 17% 10% 100%
65+ 268 300 5% 33% 19% 24% 12% 8% 100%
SEG
AB 292 288 2% 24% 21% 28% 15% 10% 100%
C1 406 398 2% 22% 22% 27% 18% 10% 100%
C2 262 269 3% 15% 22% 30% 18% 12% 100%
DE 310 315 3% 22% 19% 23% 22% 12% 100%
Region
London 146 179 2% 20% 23% 31% 16% 7% 100%
Midlands/Wales 387 341 3% 19% 23% 26% 16% 13% 100%
North 330 345 2% 20% 14% 30% 21% 13% 100%
Rest of South 303 296 3% 26% 25% 21% 17% 8% 100%
Scotland 104 109 1% 18% 24% 26% 23% 8% 100%
2019 General Election
Conservative Party 375 367 6% 42% 16% 16% 13% 7% 100%
Labour Party 301 285 1% 10% 25% 47% 9% 8% 100%
Liberal Democrats 101 98 1% 25% 37% 29% 8% 100%
2016 Brexit referendum
Leave 484 476 5% 27% 21% 24% 14% 9% 100%
Remain 472 441 1% 20% 25% 35% 13% 7% 100%

How confident are you that the government will “level up” the country’s left behind regions by the time of the next general election?

Unweighted Weighted Completely confident Fairly confident Somewhat confident Slightly confident Not confident at all Prefer not to say Don’t know Total
Overall
National 1270 1270 1% 3% 6% 7% 60% 9% 13% 100%
Gender
Female 677 642 1% 3% 5% 6% 58% 10% 18% 100%
Male 593 628 2% 4% 6% 9% 63% 7% 9% 100%
Age
18-24 133 134 1% 3% 3% 4% 52% 18% 18% 100%
25-49 537 523 0% 1% 5% 5% 61% 10% 18% 100%
50-64 332 312 1% 3% 6% 8% 63% 7% 12% 100%
65+ 268 300 3% 9% 8% 12% 59% 4% 6% 100%
SEG
AB 292 288 2% 3% 5% 8% 63% 8% 11% 100%
C1 406 398 0% 5% 5% 6% 64% 8% 12% 100%
C2 262 269 1% 3% 7% 6% 62% 8% 13% 100%
DE 310 315 2% 2% 7% 10% 51% 10% 17% 100%
Region
London 146 179 1% 4% 5% 6% 63% 6% 14% 100%
Midlands/Wales 387 341 1% 3% 6% 10% 57% 10% 13% 100%
North 330 345 1% 3% 5% 5% 62% 11% 12% 100%
Rest of South 303 296 2% 4% 6% 8% 58% 7% 14% 100%
Scotland 104 109 1% 2% 4% 6% 66% 9% 13% 100%
2019 General Election
Conservative Party 375 367 3% 9% 10% 16% 47% 5% 10% 100%
Labour Party 301 285 1% 1% 3% 3% 79% 6% 7% 100%
Liberal Democrats 101 98 6% 5% 85% 3% 100%
2016 Brexit referendum
Leave 484 476 3% 6% 8% 9% 58% 6% 10% 100%
Remain 472 441 0% 2% 4% 7% 72% 6% 9% 100%

Please indicate if you agree or disagree with the following statement: “The British government has lost control of the country’s borders”

Unweighted Weighted Completely agree Somewhat agree Neither agree nor disagree Somewhat disagree Completely disagree Prefer not to say Don’t know Total
Overall
National 1270 1270 28% 21% 14% 9% 5% 9% 14% 100%
Gender
Female 677 642 23% 20% 14% 9% 5% 12% 18% 100%
Male 593 628 34% 22% 13% 9% 5% 7% 9% 100%
Age
18-24 133 134 18% 11% 13% 11% 11% 19% 18% 100%
25-49 537 523 20% 19% 15% 10% 6% 11% 19% 100%
50-64 332 312 37% 24% 12% 8% 2% 7% 9% 100%
65+ 268 300 39% 26% 12% 6% 6% 5% 6% 100%
SEG
AB 292 288 21% 26% 14% 12% 8% 8% 12% 100%
C1 406 398 25% 20% 18% 10% 5% 9% 13% 100%
C2 262 269 39% 20% 9% 6% 5% 9% 11% 100%
DE 310 315 31% 19% 11% 7% 3% 11% 17% 100%
Region
London 146 179 29% 21% 10% 10% 7% 8% 14% 100%
Midlands/Wales 387 341 26% 22% 12% 8% 6% 12% 13% 100%
North 330 345 35% 18% 10% 9% 5% 11% 12% 100%
Rest of South 303 296 23% 26% 19% 8% 4% 6% 14% 100%
Scotland 104 109 30% 16% 18% 9% 6% 7% 14% 100%
2019 General Election
Conservative Party 375 367 41% 26% 10% 8% 4% 5% 6% 100%
Labour Party 301 285 19% 18% 20% 13% 10% 9% 12% 100%
Liberal Democrats 101 98 16% 25% 23% 15% 7% 3% 10% 100%
2016 Brexit referendum
Leave 484 476 49% 24% 7% 5% 3% 5% 6% 100%
Remain 472 441 12% 22% 21% 13% 9% 9% 13% 100%

Details

  • Client: GB News
  • Fieldwork Period: January 24, 2023
  • Sampling Method: Online
  • Population Sampled: All adults (18+) in Great Britain
  • Sample Size: 1,270
  • Data Collection: The data is acquired from a panel provider offering participants the chance to win money. The sampling relies on an online quota approach. Specifically, participants are sampled to meet Office of National Statistics quotas for gender, age, region, socio-economic group, vote in the 2019 general election, and vote in the 2016 Brexit referendum. No criteria are used to over- or undersample respondents. To ensure the polling is representative of the target population, we use official and reliable data sources to match the sample to demographic population targets.
  • Weighting: The sample has been weighted to be representative of the population on the following variables: gender, age, socio-economic group, region, vote in the 2019 General Elections and 2016 Brexit referendum vote.
  • Turnout Weighting for Voting Intention: To gauge the likelihood of a respondent voting in the General Elections, the poll used an 11-point scale to measure the certainty that the respondent would vote if there was an election tomorrow. The voting intention answers are then weighted by the likelihood to vote (by the numerical answer to the question divided by 10, e.g., a respondent providing a likelihood to vote of 8 out of 10 will have a weight of 0.8).
  • Margin of Error: All polls are subject to a wide range of potential sources of error. On the basis of the historical record of the polls at recent general elections, there is a 9 in 10 chance that the true value of a party’s support lies within 4 points of the estimates provided by this poll, and a 2 in 3 chance that they lie within 2 points.

GB Voting Intention (Week 3 2023)

In a new poll commissioned by GB News, we find a 24pt lead to Labour. The full tables are available here.

Selected media coverage

If there were to be a general election tomorrow, which party would you vote for?

Vote share (%)
Latest
Jan 18
Previous
Jan 11
Labour 45 48
Conservative 21 21
Lib Dem 9 8
Green 9 7
Reform UK 8 7
SNP 5 5
Other party 3 3
Plaid Cymru 1 1
Population sampled: All adults (18+) in Great Britain.
Sample sizes: 1168 (latest) and 1160 (previous).

To what extent, if at all, do you trust your local police force?

Unweighted Weighted Not at all Slightly Moderately A lot Prefer not to say Don’t know Total
Overall
National 1168 1168 11% 16% 39% 18% 6% 10% 100%
Gender
Female 605 602 11% 16% 37% 15% 7% 13% 100%
Male 563 566 10% 16% 41% 20% 5% 7% 100%
Age
18-24 127 125 14% 14% 28% 12% 12% 20% 100%
25-49 489 496 11% 19% 37% 15% 8% 10% 100%
50-64 292 290 11% 14% 46% 18% 3% 9% 100%
65+ 260 257 9% 13% 41% 26% 4% 7% 100%
SEG
AB 268 271 9% 19% 38% 20% 6% 8% 100%
C1 356 357 7% 14% 45% 19% 6% 8% 100%
C2 247 242 13% 17% 36% 18% 5% 12% 100%
DE 297 298 15% 14% 35% 13% 9% 13% 100%
Region
London 130 165 15% 14% 44% 15% 4% 8% 100%
Midlands/Wales 349 314 11% 13% 39% 19% 7% 11% 100%
North 308 318 11% 13% 41% 14% 8% 12% 100%
Rest of South 283 272 10% 23% 34% 21% 5% 7% 100%
Scotland 98 100 5% 18% 37% 20% 7% 12% 100%
2019 General Election
Conservative Party 346 341 10% 13% 38% 25% 5% 8% 100%
Labour Party 272 274 11% 18% 43% 15% 5% 9% 100%
Liberal Democrats 88 91 10% 14% 43% 23% 4% 6% 100%
2016 Brexit referendum
Leave 441 434 12% 15% 41% 20% 6% 7% 100%
Remain 411 426 9% 17% 44% 20% 5% 7% 100%

The Scottish gender bill would make it easier for people to legally change their gender, for example from male to female or female to male. This includes reducing the amount of time somebody must have lived in their gender from two years to three months (or six months for 16 and 17 year olds). The UK government has suggested this would clash with existing equalities legislation in the rest of the UK. To what extent, if at all, do you support the UK government blocking the Scottish gender bill?

Unweighted Weighted Strongly support Support Neither oppose nor support Oppose Strongly oppose Prefer not to say Don’t know Total
Overall
National 1168 1168 22% 12% 19% 7% 18% 9% 13% 100%
Gender
Female 605 602 16% 13% 20% 10% 16% 11% 16% 100%
Male 563 566 29% 12% 18% 5% 20% 7% 9% 100%
Age
18-24 127 125 15% 10% 13% 6% 25% 15% 17% 100%
25-49 489 496 15% 13% 20% 7% 20% 11% 15% 100%
50-64 292 290 29% 15% 20% 8% 12% 5% 10% 100%
65+ 260 257 32% 11% 18% 8% 17% 7% 9% 100%
SEG
AB 268 271 24% 14% 18% 7% 20% 9% 8% 100%
C1 356 357 20% 15% 19% 7% 19% 8% 11% 100%
C2 247 242 27% 11% 21% 7% 13% 6% 16% 100%
DE 297 298 20% 9% 17% 9% 18% 12% 16% 100%
Region
London 130 165 17% 15% 22% 7% 22% 5% 13% 100%
Midlands/Wales 349 314 25% 14% 18% 7% 13% 10% 12% 100%
North 308 318 20% 11% 22% 7% 16% 12% 11% 100%
Rest of South 283 272 24% 13% 16% 7% 17% 8% 15% 100%
Scotland 98 100 22% 9% 15% 9% 30% 5% 9% 100%
2019 General Election
Conservative Party 346 341 42% 13% 15% 4% 12% 7% 8% 100%
Labour Party 272 274 14% 14% 19% 10% 28% 7% 9% 100%
Liberal Democrats 88 91 10% 16% 26% 10% 28% 5% 4% 100%
2016 Brexit referendum
Leave 441 434 37% 12% 16% 6% 14% 7% 9% 100%
Remain 411 426 15% 16% 21% 9% 25% 7% 8% 100%

Please indicate if you agree or disagree with the following statement: “16-year-olds are too young to change their legally recognised gender.”

Unweighted Weighted Completely agree Somewhat agree Somewhat disagree Completely disagree Prefer not to say Don’t know Total
Overall
National 1168 1168 41% 20% 9% 10% 8% 12% 100%
Gender
Female 605 602 35% 22% 10% 11% 9% 13% 100%
Male 563 566 49% 17% 8% 9% 6% 11% 100%
Age
18-24 127 125 22% 15% 9% 20% 14% 20% 100%
25-49 489 496 31% 21% 12% 13% 9% 14% 100%
50-64 292 290 51% 22% 7% 7% 4% 10% 100%
65+ 260 257 61% 18% 6% 2% 5% 8% 100%
SEG
AB 268 271 37% 22% 11% 13% 8% 8% 100%
C1 356 357 38% 21% 10% 10% 7% 14% 100%
C2 247 242 49% 22% 6% 5% 6% 12% 100%
DE 297 298 43% 15% 9% 10% 9% 15% 100%
Region
London 130 165 43% 18% 6% 16% 7% 9% 100%
Midlands/Wales 349 314 44% 21% 7% 8% 7% 13% 100%
North 308 318 39% 19% 10% 9% 11% 12% 100%
Rest of South 283 272 43% 21% 11% 7% 5% 13% 100%
Scotland 98 100 36% 16% 16% 12% 5% 14% 100%
2019 General Election
Conservative Party 346 341 64% 16% 4% 3% 4% 8% 100%
Labour Party 272 274 29% 22% 14% 19% 6% 10% 100%
Liberal Democrats 88 91 34% 26% 17% 12% 5% 6% 100%
2016 Brexit referendum
Leave 441 434 61% 16% 5% 3% 6% 8% 100%
Remain 411 426 30% 24% 14% 16% 6% 10% 100%

Please indicate if you agree or disagree with the following statement: “There is a need for stricter anti-strike laws in Britain which make it harder for people to strike.”

Unweighted Weighted Completely agree Somewhat agree Somewhat disagree Completely disagree Prefer not to say Don’t know Total
Overall
National 1168 1168 14% 19% 12% 35% 9% 13% 100%
Gender
Female 605 602 10% 17% 13% 33% 11% 16% 100%
Male 563 566 17% 21% 10% 36% 6% 9% 100%
Age
18-24 127 125 5% 10% 12% 42% 14% 17% 100%
25-49 489 496 10% 14% 10% 39% 10% 17% 100%
50-64 292 290 13% 26% 12% 36% 5% 9% 100%
65+ 260 257 26% 23% 14% 21% 7% 8% 100%
SEG
AB 268 271 14% 19% 13% 38% 9% 7% 100%
C1 356 357 14% 15% 12% 37% 8% 13% 100%
C2 247 242 15% 23% 13% 30%