In a new poll commissioned by GB News, we find a 29pt lead to Labour. The full tables are available here.
Selected media coverage
If there were to be a general election tomorrow, which party would you vote for?
|
|
Vote share (%) |
| Latest
Jan 24
|
Previous
Jan 18
|
| ■ |
Labour |
50 |
45 |
| ■ |
Conservative |
21 |
21 |
| ■ |
Lib Dem |
8 |
9 |
| ■ |
Reform UK |
7 |
8 |
| ■ |
SNP |
6 |
5 |
| ■ |
Green |
5 |
9 |
| ■ |
Other party |
3 |
3 |
| ■ |
Plaid Cymru |
1 |
1 |
Population sampled: All adults (18+) in Great Britain.
Sample sizes: 1270 (latest) and 1168 (previous). |
Which of the following would be best to manage the British economy in the years ahead?
|
Unweighted |
Weighted |
A Conservative government with Rishi Sunak as Prime Minister |
A Labour government with Keir Starmer as Prime Minister |
Prefer not to say |
Don’t know |
Total |
| Overall |
| National |
1270 |
1270 |
16% |
32% |
14% |
38% |
100% |
| Gender |
| Female |
677 |
642 |
12% |
30% |
15% |
43% |
100% |
| Male |
593 |
628 |
19% |
34% |
14% |
33% |
100% |
| Age |
| 18-24 |
133 |
134 |
9% |
35% |
24% |
32% |
100% |
| 25-49 |
537 |
523 |
8% |
38% |
13% |
40% |
100% |
| 50-64 |
332 |
312 |
17% |
27% |
14% |
42% |
100% |
| 65+ |
268 |
300 |
29% |
27% |
12% |
32% |
100% |
| SEG |
| AB |
292 |
288 |
17% |
39% |
15% |
29% |
100% |
| C1 |
406 |
398 |
14% |
35% |
13% |
39% |
100% |
| C2 |
262 |
269 |
16% |
27% |
16% |
41% |
100% |
| DE |
310 |
315 |
16% |
27% |
14% |
43% |
100% |
| Region |
| London |
146 |
179 |
11% |
43% |
13% |
33% |
100% |
| Midlands/Wales |
387 |
341 |
19% |
31% |
15% |
35% |
100% |
| North |
330 |
345 |
13% |
30% |
17% |
40% |
100% |
| Rest of South |
303 |
296 |
20% |
29% |
11% |
40% |
100% |
| Scotland |
104 |
109 |
10% |
33% |
14% |
42% |
100% |
| 2019 General Election |
| Conservative Party |
375 |
367 |
42% |
12% |
12% |
33% |
100% |
| Labour Party |
301 |
285 |
3% |
66% |
10% |
21% |
100% |
| Liberal Democrats |
101 |
98 |
10% |
56% |
5% |
29% |
100% |
| 2016 Brexit referendum |
| Leave |
484 |
476 |
29% |
20% |
13% |
38% |
100% |
| Remain |
472 |
441 |
9% |
49% |
10% |
31% |
100% |
To what extent, if at all, do you have a favourable or unfavourable opinion of Rishi Sunak?
|
Unweighted |
Weighted |
Very favourable |
Somewhat favourable |
Somewhat unfavourable |
Very unfavourable |
Don’t know |
Prefer not to say |
Total |
| Overall |
| National |
1270 |
1270 |
2% |
21% |
21% |
27% |
18% |
11% |
100% |
| Gender |
| Female |
677 |
642 |
2% |
19% |
22% |
24% |
21% |
12% |
100% |
| Male |
593 |
628 |
3% |
22% |
21% |
29% |
15% |
9% |
100% |
| Age |
| 18-24 |
133 |
134 |
1% |
11% |
20% |
33% |
16% |
20% |
100% |
| 25-49 |
537 |
523 |
1% |
14% |
23% |
28% |
23% |
11% |
100% |
| 50-64 |
332 |
312 |
3% |
26% |
21% |
24% |
17% |
10% |
100% |
| 65+ |
268 |
300 |
5% |
33% |
19% |
24% |
12% |
8% |
100% |
| SEG |
| AB |
292 |
288 |
2% |
24% |
21% |
28% |
15% |
10% |
100% |
| C1 |
406 |
398 |
2% |
22% |
22% |
27% |
18% |
10% |
100% |
| C2 |
262 |
269 |
3% |
15% |
22% |
30% |
18% |
12% |
100% |
| DE |
310 |
315 |
3% |
22% |
19% |
23% |
22% |
12% |
100% |
| Region |
| London |
146 |
179 |
2% |
20% |
23% |
31% |
16% |
7% |
100% |
| Midlands/Wales |
387 |
341 |
3% |
19% |
23% |
26% |
16% |
13% |
100% |
| North |
330 |
345 |
2% |
20% |
14% |
30% |
21% |
13% |
100% |
| Rest of South |
303 |
296 |
3% |
26% |
25% |
21% |
17% |
8% |
100% |
| Scotland |
104 |
109 |
1% |
18% |
24% |
26% |
23% |
8% |
100% |
| 2019 General Election |
| Conservative Party |
375 |
367 |
6% |
42% |
16% |
16% |
13% |
7% |
100% |
| Labour Party |
301 |
285 |
1% |
10% |
25% |
47% |
9% |
8% |
100% |
| Liberal Democrats |
101 |
98 |
1% |
25% |
37% |
29% |
8% |
– |
100% |
| 2016 Brexit referendum |
| Leave |
484 |
476 |
5% |
27% |
21% |
24% |
14% |
9% |
100% |
| Remain |
472 |
441 |
1% |
20% |
25% |
35% |
13% |
7% |
100% |
How confident are you that the government will “level up” the country’s left behind regions by the time of the next general election?
|
Unweighted |
Weighted |
Completely confident |
Fairly confident |
Somewhat confident |
Slightly confident |
Not confident at all |
Prefer not to say |
Don’t know |
Total |
| Overall |
| National |
1270 |
1270 |
1% |
3% |
6% |
7% |
60% |
9% |
13% |
100% |
| Gender |
| Female |
677 |
642 |
1% |
3% |
5% |
6% |
58% |
10% |
18% |
100% |
| Male |
593 |
628 |
2% |
4% |
6% |
9% |
63% |
7% |
9% |
100% |
| Age |
| 18-24 |
133 |
134 |
1% |
3% |
3% |
4% |
52% |
18% |
18% |
100% |
| 25-49 |
537 |
523 |
0% |
1% |
5% |
5% |
61% |
10% |
18% |
100% |
| 50-64 |
332 |
312 |
1% |
3% |
6% |
8% |
63% |
7% |
12% |
100% |
| 65+ |
268 |
300 |
3% |
9% |
8% |
12% |
59% |
4% |
6% |
100% |
| SEG |
| AB |
292 |
288 |
2% |
3% |
5% |
8% |
63% |
8% |
11% |
100% |
| C1 |
406 |
398 |
0% |
5% |
5% |
6% |
64% |
8% |
12% |
100% |
| C2 |
262 |
269 |
1% |
3% |
7% |
6% |
62% |
8% |
13% |
100% |
| DE |
310 |
315 |
2% |
2% |
7% |
10% |
51% |
10% |
17% |
100% |
| Region |
| London |
146 |
179 |
1% |
4% |
5% |
6% |
63% |
6% |
14% |
100% |
| Midlands/Wales |
387 |
341 |
1% |
3% |
6% |
10% |
57% |
10% |
13% |
100% |
| North |
330 |
345 |
1% |
3% |
5% |
5% |
62% |
11% |
12% |
100% |
| Rest of South |
303 |
296 |
2% |
4% |
6% |
8% |
58% |
7% |
14% |
100% |
| Scotland |
104 |
109 |
1% |
2% |
4% |
6% |
66% |
9% |
13% |
100% |
| 2019 General Election |
| Conservative Party |
375 |
367 |
3% |
9% |
10% |
16% |
47% |
5% |
10% |
100% |
| Labour Party |
301 |
285 |
1% |
1% |
3% |
3% |
79% |
6% |
7% |
100% |
| Liberal Democrats |
101 |
98 |
– |
– |
6% |
5% |
85% |
– |
3% |
100% |
| 2016 Brexit referendum |
| Leave |
484 |
476 |
3% |
6% |
8% |
9% |
58% |
6% |
10% |
100% |
| Remain |
472 |
441 |
0% |
2% |
4% |
7% |
72% |
6% |
9% |
100% |
Please indicate if you agree or disagree with the following statement: “The British government has lost control of the country’s borders”
|
Unweighted |
Weighted |
Completely agree |
Somewhat agree |
Neither agree nor disagree |
Somewhat disagree |
Completely disagree |
Prefer not to say |
Don’t know |
Total |
| Overall |
| National |
1270 |
1270 |
28% |
21% |
14% |
9% |
5% |
9% |
14% |
100% |
| Gender |
| Female |
677 |
642 |
23% |
20% |
14% |
9% |
5% |
12% |
18% |
100% |
| Male |
593 |
628 |
34% |
22% |
13% |
9% |
5% |
7% |
9% |
100% |
| Age |
| 18-24 |
133 |
134 |
18% |
11% |
13% |
11% |
11% |
19% |
18% |
100% |
| 25-49 |
537 |
523 |
20% |
19% |
15% |
10% |
6% |
11% |
19% |
100% |
| 50-64 |
332 |
312 |
37% |
24% |
12% |
8% |
2% |
7% |
9% |
100% |
| 65+ |
268 |
300 |
39% |
26% |
12% |
6% |
6% |
5% |
6% |
100% |
| SEG |
| AB |
292 |
288 |
21% |
26% |
14% |
12% |
8% |
8% |
12% |
100% |
| C1 |
406 |
398 |
25% |
20% |
18% |
10% |
5% |
9% |
13% |
100% |
| C2 |
262 |
269 |
39% |
20% |
9% |
6% |
5% |
9% |
11% |
100% |
| DE |
310 |
315 |
31% |
19% |
11% |
7% |
3% |
11% |
17% |
100% |
| Region |
| London |
146 |
179 |
29% |
21% |
10% |
10% |
7% |
8% |
14% |
100% |
| Midlands/Wales |
387 |
341 |
26% |
22% |
12% |
8% |
6% |
12% |
13% |
100% |
| North |
330 |
345 |
35% |
18% |
10% |
9% |
5% |
11% |
12% |
100% |
| Rest of South |
303 |
296 |
23% |
26% |
19% |
8% |
4% |
6% |
14% |
100% |
| Scotland |
104 |
109 |
30% |
16% |
18% |
9% |
6% |
7% |
14% |
100% |
| 2019 General Election |
| Conservative Party |
375 |
367 |
41% |
26% |
10% |
8% |
4% |
5% |
6% |
100% |
| Labour Party |
301 |
285 |
19% |
18% |
20% |
13% |
10% |
9% |
12% |
100% |
| Liberal Democrats |
101 |
98 |
16% |
25% |
23% |
15% |
7% |
3% |
10% |
100% |
| 2016 Brexit referendum |
| Leave |
484 |
476 |
49% |
24% |
7% |
5% |
3% |
5% |
6% |
100% |
| Remain |
472 |
441 |
12% |
22% |
21% |
13% |
9% |
9% |
13% |
100% |
Details
- Client: GB News
- Fieldwork Period: January 24, 2023
- Sampling Method: Online
- Population Sampled: All adults (18+) in Great Britain
- Sample Size: 1,270
- Data Collection: The data is acquired from a panel provider offering participants the chance to win money. The sampling relies on an online quota approach. Specifically, participants are sampled to meet Office of National Statistics quotas for gender, age, region, socio-economic group, vote in the 2019 general election, and vote in the 2016 Brexit referendum. No criteria are used to over- or undersample respondents. To ensure the polling is representative of the target population, we use official and reliable data sources to match the sample to demographic population targets.
- Weighting: The sample has been weighted to be representative of the population on the following variables: gender, age, socio-economic group, region, vote in the 2019 General Elections and 2016 Brexit referendum vote.
- Turnout Weighting for Voting Intention: To gauge the likelihood of a respondent voting in the General Elections, the poll used an 11-point scale to measure the certainty that the respondent would vote if there was an election tomorrow. The voting intention answers are then weighted by the likelihood to vote (by the numerical answer to the question divided by 10, e.g., a respondent providing a likelihood to vote of 8 out of 10 will have a weight of 0.8).
- Margin of Error: All polls are subject to a wide range of potential sources of error. On the basis of the historical record of the polls at recent general elections, there is a 9 in 10 chance that the true value of a party’s support lies within 4 points of the estimates provided by this poll, and a 2 in 3 chance that they lie within 2 points.
