GB Voting Intention (Week 48 2022)

In a new poll commissioned by GB News, we find a 25pt lead to Labour. The full tables are available here.

If there were to be a general election tomorrow, which party would you vote for?

Vote share (%)
Latest
Nov 30
Previous
Nov 23
Labour 46 44
Conservative 21 24
Green 9 8
Lib Dem 7 8
Reform UK 7 5
SNP 5 5
Other party 4 5
Plaid Cymru 1 1
Population sampled: All adults (18+) in Great Britain.
Sample sizes: 1208 (latest) and 1145 (previous).

To what extent, if at all, do you have a favourable or unfavourable opinion of Rishi Sunak?

Unweighted Weighted Very favourable Somewhat favourable Somewhat unfavourable Very unfavourable Don’t know Prefer not to say Total
Overall
National 1208 1208 5% 21% 19% 24% 21% 11% 100%
Gender
Female 633 624 4% 17% 18% 23% 27% 11% 100%
Male 575 584 5% 24% 19% 26% 15% 11% 100%
Age
18-24 114 128 3% 10% 21% 35% 20% 11% 100%
25-49 523 498 3% 14% 20% 26% 24% 12% 100%
50-64 308 297 6% 24% 17% 25% 19% 8% 100%
65+ 263 286 7% 32% 16% 16% 17% 12% 100%
SEG
AB 292 268 3% 27% 20% 27% 13% 9% 100%
C1 368 373 6% 19% 22% 24% 19% 9% 100%
C2 250 253 2% 18% 15% 25% 23% 16% 100%
DE 298 315 6% 18% 16% 22% 28% 10% 100%
Region
London 133 170 3% 24% 19% 28% 15% 11% 100%
Midlands/Wales 378 324 4% 21% 19% 25% 19% 11% 100%
North 300 329 5% 19% 18% 24% 22% 12% 100%
Rest of South 297 281 7% 23% 18% 18% 23% 11% 100%
Scotland 100 103 3% 11% 19% 34% 25% 8% 100%
2019 General Election
Conservative Party 348 348 9% 39% 15% 14% 15% 9% 100%
Labour Party 268 264 3% 11% 23% 46% 12% 7% 100%
Liberal Democrats 91 90 3% 31% 26% 22% 13% 4% 100%
2016 Brexit referendum
Leave 450 452 7% 27% 18% 20% 19% 10% 100%
Remain 426 428 4% 20% 21% 33% 17% 6% 100%

The Office for National Statistics has announced that net migration into Britain has reached a record of 504,000, meaning 504,000 more people have entered the country over the last year than have left. What is your view of this level of immigration?

Unweighted Weighted Too high About right Too low Prefer not to say Don’t know Total
Overall
National 1208 1208 54% 13% 4% 9% 19% 100%
Gender
Female 633 624 48% 12% 4% 11% 24% 100%
Male 575 584 60% 14% 4% 8% 14% 100%
Age
18-24 114 128 34% 24% 5% 10% 28% 100%
25-49 523 498 41% 14% 5% 13% 26% 100%
50-64 308 297 63% 14% 1% 8% 14% 100%
65+ 263 286 77% 5% 4% 4% 10% 100%
SEG
AB 292 268 45% 22% 5% 8% 20% 100%
C1 368 373 56% 13% 5% 9% 18% 100%
C2 250 253 62% 7% 1% 12% 17% 100%
DE 298 315 54% 11% 3% 10% 23% 100%
Region
London 133 170 47% 21% 4% 8% 20% 100%
Midlands/Wales 378 324 59% 12% 4% 10% 16% 100%
North 300 329 53% 12% 4% 9% 23% 100%
Rest of South 297 281 58% 11% 1% 12% 18% 100%
Scotland 100 103 44% 17% 7% 7% 25% 100%
2019 General Election
Conservative Party 348 348 84% 4% 1% 5% 6% 100%
Labour Party 268 264 31% 27% 8% 10% 25% 100%
Liberal Democrats 91 90 40% 28% 3% 6% 22% 100%
2016 Brexit referendum
Leave 450 452 81% 4% 1% 6% 9% 100%
Remain 426 428 34% 24% 8% 8% 26% 100%

Please indicate if you agree or disagree with the following statement: “There is a need for a new political party in Britain to campaign to lower the level of immigration”

Unweighted Weighted Completely agree Somewhat agree Neither agree nor disagree Somewhat disagree Completely disagree Prefer not to say Don’t know Total
Overall
National 1208 1208 22% 11% 13% 9% 23% 9% 14% 100%
Gender
Female 633 624 17% 12% 14% 9% 18% 11% 20% 100%
Male 575 584 27% 9% 12% 9% 28% 7% 8% 100%
Age
18-24 114 128 15% 9% 9% 8% 33% 9% 17% 100%
25-49 523 498 16% 9% 14% 10% 22% 11% 18% 100%
50-64 308 297 25% 15% 12% 11% 21% 6% 11% 100%
65+ 263 286 31% 10% 14% 6% 21% 7% 10% 100%
SEG
AB 292 268 13% 10% 11% 15% 33% 7% 11% 100%
C1 368 373 22% 13% 14% 9% 24% 8% 11% 100%
C2 250 253 29% 9% 12% 7% 13% 12% 16% 100%
DE 298 315 22% 10% 14% 6% 18% 9% 20% 100%
Region
London 133 170 18% 8% 14% 10% 32% 7% 10% 100%
Midlands/Wales 378 324 22% 13% 12% 9% 21% 9% 13% 100%
North 300 329 24% 10% 12% 9% 20% 9% 16% 100%
Rest of South 297 281 22% 12% 12% 8% 20% 10% 15% 100%
Scotland 100 103 14% 6% 19% 11% 26% 7% 17% 100%
2019 General Election
Conservative Party 348 348 34% 13% 14% 10% 14% 8% 8% 100%
Labour Party 268 264 13% 9% 12% 11% 41% 6% 8% 100%
Liberal Democrats 91 90 5% 6% 19% 17% 43% 2% 8% 100%
2016 Brexit referendum
Leave 450 452 37% 14% 14% 7% 11% 7% 10% 100%
Remain 426 428 8% 7% 12% 12% 42% 6% 13% 100%

Who are the better adverts for the monarchy abroad?

Unweighted Weighted King Charles III and Queen Consort Camilla William and Catherine, the Prince and Princess of Wales Prince Harry and Meghan Markle Prefer not to say Don’t know Total
Overall
National 1208 1208 8% 56% 7% 10% 19% 100%
Gender
Female 633 624 5% 58% 7% 9% 21% 100%
Male 575 584 10% 55% 7% 10% 18% 100%
Age
18-24 114 128 8% 40% 22% 9% 21% 100%
25-49 523 498 3% 50% 10% 11% 26% 100%
50-64 308 297 12% 61% 3% 9% 16% 100%
65+ 263 286 11% 69% 2% 8% 11% 100%
SEG
AB 292 268 9% 54% 11% 9% 17% 100%
C1 368 373 7% 59% 6% 9% 19% 100%
C2 250 253 7% 56% 7% 11% 19% 100%
DE 298 315 8% 54% 6% 10% 22% 100%
Region
London 133 170 6% 60% 8% 7% 19% 100%
Midlands/Wales 378 324 7% 58% 7% 10% 18% 100%
North 300 329 9% 54% 8% 10% 18% 100%
Rest of South 297 281 8% 61% 4% 10% 17% 100%
Scotland 100 103 5% 39% 14% 9% 33% 100%
2019 General Election
Conservative Party 348 348 12% 71% 2% 6% 9% 100%
Labour Party 268 264 5% 45% 17% 10% 23% 100%
Liberal Democrats 91 90 8% 66% 8% 6% 12% 100%
2016 Brexit referendum
Leave 450 452 11% 68% 3% 5% 13% 100%
Remain 426 428 6% 51% 12% 9% 22% 100%

Details

  • Client: GB News
  • Fieldwork Period: November 30, 2022
  • Sampling Method: Online
  • Population Sampled: All adults (18+) in Great Britain
  • Sample Size: 1,208
  • Data Collection: The data is acquired from a panel provider offering participants the chance to win money. The sampling relies on an online quota approach. Specifically, participants are sampled to meet Office of National Statistics quotas for gender, age, region, socio-economic group, vote in the 2019 general election, and vote in the 2016 Brexit referendum. No criteria are used to over- or undersample respondents. To ensure the polling is representative of the target population, we use official and reliable data sources to match the sample to demographic population targets.
  • Weighting: The sample has been weighted to be representative of the population on the following variables: gender, age, socio-economic group, region, vote in the 2019 General Elections and 2016 Brexit referendum vote.
  • Turnout Weighting for Voting Intention: To gauge the likelihood of a respondent voting in the General Elections, the poll used an 11-point scale to measure the certainty that the respondent would vote if there was an election tomorrow. The voting intention answers are then weighted by the likelihood to vote (by the numerical answer to the question divided by 10, e.g., a respondent providing a likelihood to vote of 8 out of 10 will have a weight of 0.8).
  • Margin of Error: All polls are subject to a wide range of potential sources of error. On the basis of the historical record of the polls at recent general elections, there is a 9 in 10 chance that the true value of a party’s support lies within 4 points of the estimates provided by this poll, and a 2 in 3 chance that they lie within 2 points.