In a new poll commissioned by GB News, we find a 26pt lead to Labour. The full tables are available here.
Selected media coverage
If there were to be a general election tomorrow, which party would you vote for?
|
|
Vote share (%) |
| Latest
Dec 28
|
Previous
Dec 21
|
| ■ |
Labour |
45 |
46 |
| ■ |
Conservative |
19 |
22 |
| ■ |
Green |
9 |
6 |
| ■ |
Lib Dem |
8 |
8 |
| ■ |
Reform UK |
8 |
8 |
| ■ |
SNP |
6 |
5 |
| ■ |
Other party |
3 |
3 |
| ■ |
Plaid Cymru |
1 |
1 |
Population sampled: All adults (18+) in Great Britain.
Sample sizes: 1169 (latest) and 1148 (previous). |
How confident are you that the government can reduce the cost of living in 2023?
|
Unweighted |
Weighted |
Completely confident |
Fairly confident |
Somewhat confident |
Slightly confident |
Not confident at all |
Prefer not to say |
Don’t know |
Total |
| Overall |
| National |
1169 |
1169 |
1% |
3% |
5% |
10% |
70% |
3% |
7% |
100% |
| Gender |
| Female |
607 |
599 |
1% |
1% |
5% |
9% |
71% |
3% |
9% |
100% |
| Male |
562 |
570 |
1% |
5% |
4% |
12% |
69% |
3% |
6% |
100% |
| Age |
| 18-24 |
141 |
124 |
1% |
1% |
5% |
9% |
72% |
6% |
7% |
100% |
| 25-49 |
491 |
482 |
1% |
2% |
2% |
9% |
73% |
4% |
9% |
100% |
| 50-64 |
303 |
287 |
0% |
3% |
7% |
11% |
68% |
4% |
7% |
100% |
| 65+ |
234 |
276 |
2% |
8% |
7% |
12% |
66% |
0% |
5% |
100% |
| SEG |
| AB |
284 |
286 |
1% |
4% |
3% |
13% |
71% |
2% |
6% |
100% |
| C1 |
361 |
357 |
– |
3% |
5% |
10% |
73% |
3% |
7% |
100% |
| C2 |
240 |
237 |
3% |
3% |
5% |
9% |
68% |
6% |
5% |
100% |
| DE |
284 |
290 |
1% |
3% |
5% |
10% |
67% |
3% |
11% |
100% |
| Region |
| London |
134 |
165 |
– |
5% |
3% |
16% |
65% |
3% |
7% |
100% |
| Midlands/Wales |
369 |
314 |
1% |
3% |
5% |
9% |
70% |
3% |
9% |
100% |
| North |
288 |
318 |
0% |
4% |
5% |
7% |
72% |
3% |
7% |
100% |
| Rest of South |
284 |
272 |
2% |
3% |
5% |
13% |
66% |
5% |
7% |
100% |
| Scotland |
94 |
100 |
– |
1% |
3% |
6% |
83% |
2% |
5% |
100% |
| 2019 General Election |
| Conservative Party |
349 |
340 |
2% |
9% |
11% |
15% |
53% |
2% |
7% |
100% |
| Labour Party |
269 |
261 |
0% |
1% |
– |
3% |
90% |
1% |
4% |
100% |
| Liberal Democrats |
93 |
91 |
– |
1% |
1% |
13% |
82% |
– |
3% |
100% |
| 2016 Brexit referendum |
| Leave |
453 |
438 |
2% |
6% |
8% |
12% |
64% |
2% |
6% |
100% |
| Remain |
421 |
406 |
0% |
2% |
2% |
8% |
82% |
2% |
3% |
100% |
Thinking about your own and your family’s financial situation, do you think 2023 will be better or worse than 2022?
|
Unweighted |
Weighted |
2023 will be better |
2023 will be worse |
2023 will be the same |
Prefer not to say |
Don’t know |
Total |
| Overall |
| National |
1169 |
1169 |
6% |
60% |
20% |
3% |
11% |
100% |
| Gender |
| Female |
607 |
599 |
4% |
62% |
17% |
4% |
12% |
100% |
| Male |
562 |
570 |
7% |
57% |
23% |
3% |
9% |
100% |
| Age |
| 18-24 |
141 |
124 |
4% |
53% |
19% |
6% |
19% |
100% |
| 25-49 |
491 |
482 |
7% |
61% |
16% |
4% |
12% |
100% |
| 50-64 |
303 |
287 |
5% |
61% |
23% |
3% |
8% |
100% |
| 65+ |
234 |
276 |
5% |
59% |
25% |
2% |
9% |
100% |
| SEG |
| AB |
284 |
286 |
9% |
60% |
20% |
3% |
9% |
100% |
| C1 |
361 |
357 |
5% |
61% |
20% |
4% |
11% |
100% |
| C2 |
240 |
237 |
6% |
57% |
21% |
6% |
10% |
100% |
| DE |
284 |
290 |
5% |
60% |
20% |
2% |
13% |
100% |
| Region |
| London |
134 |
165 |
7% |
52% |
30% |
4% |
8% |
100% |
| Midlands/Wales |
369 |
314 |
7% |
59% |
19% |
2% |
12% |
100% |
| North |
288 |
318 |
5% |
64% |
15% |
4% |
12% |
100% |
| Rest of South |
284 |
272 |
5% |
56% |
24% |
5% |
10% |
100% |
| Scotland |
94 |
100 |
2% |
71% |
17% |
2% |
8% |
100% |
| 2019 General Election |
| Conservative Party |
349 |
340 |
10% |
51% |
28% |
3% |
8% |
100% |
| Labour Party |
269 |
261 |
4% |
65% |
20% |
1% |
10% |
100% |
| Liberal Democrats |
93 |
91 |
3% |
65% |
25% |
1% |
6% |
100% |
| 2016 Brexit referendum |
| Leave |
453 |
438 |
7% |
55% |
26% |
3% |
9% |
100% |
| Remain |
421 |
406 |
5% |
69% |
17% |
2% |
7% |
100% |
Members of the Scottish Parliament recently approved plans to make it easier for people to legally change their gender, for example from male to female or female to male. This includes reducing the amount of time somebody must have lived in their gender from two years to three months (or six months for 16 and 17 year olds) and removing the need for somebody to receive a medical diagnosis of gender dysphoria. To what extent, if at all, do you support or oppose these changes being applied to the rest of the UK?
|
Unweighted |
Weighted |
Strongly support |
Support |
Neither oppose nor support |
Oppose |
Strongly oppose |
Prefer not to say |
Don’t know |
Total |
| Overall |
| National |
1169 |
1169 |
11% |
9% |
23% |
9% |
28% |
6% |
14% |
100% |
| Gender |
| Female |
607 |
599 |
13% |
9% |
24% |
9% |
23% |
7% |
16% |
100% |
| Male |
562 |
570 |
10% |
8% |
23% |
10% |
33% |
5% |
11% |
100% |
| Age |
| 18-24 |
141 |
124 |
24% |
12% |
21% |
8% |
14% |
7% |
15% |
100% |
| 25-49 |
491 |
482 |
15% |
11% |
23% |
10% |
20% |
6% |
15% |
100% |
| 50-64 |
303 |
287 |
8% |
7% |
25% |
9% |
31% |
5% |
14% |
100% |
| 65+ |
234 |
276 |
3% |
5% |
22% |
8% |
45% |
6% |
11% |
100% |
| SEG |
| AB |
284 |
286 |
13% |
11% |
24% |
10% |
25% |
4% |
13% |
100% |
| C1 |
361 |
357 |
14% |
9% |
22% |
10% |
29% |
5% |
12% |
100% |
| C2 |
240 |
237 |
6% |
7% |
27% |
9% |
30% |
8% |
13% |
100% |
| DE |
284 |
290 |
10% |
8% |
22% |
7% |
27% |
7% |
18% |
100% |
| Region |
| London |
134 |
165 |
13% |
14% |
15% |
7% |
31% |
5% |
14% |
100% |
| Midlands/Wales |
369 |
314 |
10% |
7% |
23% |
11% |
28% |
5% |
16% |
100% |
| North |
288 |
318 |
13% |
7% |
26% |
8% |
24% |
7% |
15% |
100% |
| Rest of South |
284 |
272 |
10% |
9% |
22% |
9% |
31% |
8% |
11% |
100% |
| Scotland |
94 |
100 |
11% |
8% |
31% |
13% |
25% |
5% |
7% |
100% |
| 2019 General Election |
| Conservative Party |
349 |
340 |
3% |
5% |
19% |
11% |
50% |
4% |
8% |
100% |
| Labour Party |
269 |
261 |
23% |
17% |
21% |
9% |
12% |
4% |
13% |
100% |
| Liberal Democrats |
93 |
91 |
15% |
9% |
29% |
12% |
20% |
3% |
13% |
100% |
| 2016 Brexit referendum |
| Leave |
453 |
438 |
3% |
7% |
21% |
10% |
46% |
4% |
9% |
100% |
| Remain |
421 |
406 |
21% |
11% |
24% |
10% |
17% |
4% |
14% |
100% |
Details
- Client: GB News
- Fieldwork Period: December 28, 2022
- Sampling Method: Online
- Population Sampled: All adults (18+) in Great Britain
- Sample Size: 1,169
- Data Collection: The data is acquired from a panel provider offering participants the chance to win money. The sampling relies on an online quota approach. Specifically, participants are sampled to meet Office of National Statistics quotas for gender, age, region, socio-economic group, vote in the 2019 general election, and vote in the 2016 Brexit referendum. No criteria are used to over- or undersample respondents. To ensure the polling is representative of the target population, we use official and reliable data sources to match the sample to demographic population targets.
- Weighting: The sample has been weighted to be representative of the population on the following variables: gender, age, socio-economic group, region, vote in the 2019 General Elections and 2016 Brexit referendum vote.
- Turnout Weighting for Voting Intention: To gauge the likelihood of a respondent voting in the General Elections, the poll used an 11-point scale to measure the certainty that the respondent would vote if there was an election tomorrow. The voting intention answers are then weighted by the likelihood to vote (by the numerical answer to the question divided by 10, e.g., a respondent providing a likelihood to vote of 8 out of 10 will have a weight of 0.8).
- Margin of Error: All polls are subject to a wide range of potential sources of error. On the basis of the historical record of the polls at recent general elections, there is a 9 in 10 chance that the true value of a party’s support lies within 4 points of the estimates provided by this poll, and a 2 in 3 chance that they lie within 2 points.
