GB Voting Intention (Week 1 2023)

In a new poll commissioned by GB News, we find a 24pt lead to Labour. The full tables are available here.

Selected media coverage

If there were to be a general election tomorrow, which party would you vote for?

Vote share (%)
Latest
Jan 4
Previous
Dec 28
Labour 46 45
Conservative 22 19
Reform UK 8 8
Lib Dem 7 8
Green 7 9
Other party 6 3
SNP 5 6
Plaid Cymru 1 1
Population sampled: All adults (18+) in Great Britain.
Sample sizes: 1269 (latest) and 1169 (previous).

How confident are you that the government can solve the small boats crisis?

Unweighted Weighted Completely confident Fairly confident Somewhat confident Slightly confident Not confident at all Prefer not to say Don’t know Total
Overall
National 1269 1269 1% 3% 4% 7% 57% 7% 20% 100%
Gender
Female 667 655 1% 1% 4% 7% 50% 11% 27% 100%
Male 602 614 2% 5% 4% 7% 65% 3% 14% 100%
Age
18-24 154 134 2% 2% 5% 6% 35% 15% 34% 100%
25-49 531 523 2% 1% 3% 5% 52% 10% 28% 100%
50-64 323 312 3% 4% 8% 66% 5% 14% 100%
65+ 261 300 2% 8% 5% 10% 66% 3% 8% 100%
SEG
AB 316 281 3% 4% 4% 7% 55% 6% 22% 100%
C1 385 391 2% 3% 4% 6% 57% 7% 23% 100%
C2 258 266 1% 4% 5% 7% 56% 10% 17% 100%
DE 310 331 1% 3% 3% 9% 59% 7% 19% 100%
Region
London 141 179 2% 4% 2% 9% 52% 7% 24% 100%
Midlands/Wales 387 341 1% 4% 6% 7% 54% 10% 17% 100%
North 332 345 2% 3% 3% 5% 60% 8% 20% 100%
Rest of South 303 295 1% 3% 3% 9% 58% 5% 20% 100%
Scotland 106 109 3% 1% 6% 61% 4% 25% 100%
2019 General Election
Conservative Party 360 360 3% 10% 7% 14% 52% 3% 12% 100%
Labour Party 294 284 1% 1% 2% 4% 72% 4% 16% 100%
Liberal Democrats 96 98 1% 3% 2% 73% 3% 19% 100%
2016 Brexit referendum
Leave 460 470 2% 6% 4% 10% 61% 5% 12% 100%
Remain 453 460 1% 1% 3% 5% 63% 5% 21% 100%

To what extent, if at all, do you have a favourable or unfavourable opinion of Keir Starmer?

Unweighted Weighted Very favourable Somewhat favourable Somewhat unfavourable Very unfavourable Don’t know Prefer not to say Total
Overall
National 1269 1269 6% 24% 19% 20% 22% 9% 100%
Gender
Female 667 655 5% 22% 17% 17% 27% 13% 100%
Male 602 614 6% 27% 20% 24% 17% 5% 100%
Age
18-24 154 134 5% 25% 13% 14% 26% 17% 100%
25-49 531 523 6% 28% 16% 12% 28% 10% 100%
50-64 323 312 5% 20% 22% 25% 20% 7% 100%
65+ 261 300 6% 22% 22% 33% 12% 4% 100%
SEG
AB 316 281 8% 30% 16% 18% 19% 8% 100%
C1 385 391 4% 29% 20% 19% 21% 7% 100%
C2 258 266 5% 16% 19% 24% 23% 13% 100%
DE 310 331 6% 20% 18% 21% 26% 8% 100%
Region
London 141 179 8% 37% 14% 15% 18% 8% 100%
Midlands/Wales 387 341 4% 23% 19% 21% 22% 11% 100%
North 332 345 6% 23% 18% 21% 25% 8% 100%
Rest of South 303 295 6% 20% 19% 23% 23% 9% 100%
Scotland 106 109 5% 25% 25% 19% 20% 5% 100%
2019 General Election
Conservative Party 360 360 3% 12% 26% 44% 11% 4% 100%
Labour Party 294 284 12% 46% 17% 7% 12% 5% 100%
Liberal Democrats 96 98 9% 43% 17% 4% 21% 6% 100%
2016 Brexit referendum
Leave 460 470 4% 15% 23% 37% 16% 6% 100%
Remain 453 460 8% 40% 19% 9% 17% 6% 100%

How has your opinion of Prince Harry changed over the last year?

Unweighted Weighted It has become more unfavourable It has become more favourable It has not changed at all Don’t know Prefer not to say Total
Overall
National 1269 1269 38% 9% 36% 10% 7% 100%
Gender
Female 667 655 36% 11% 32% 11% 10% 100%
Male 602 614 40% 7% 41% 9% 3% 100%
Age
18-24 154 134 23% 10% 37% 15% 15% 100%
25-49 531 523 26% 13% 39% 12% 9% 100%
50-64 323 312 43% 7% 37% 9% 4% 100%
65+ 261 300 58% 3% 31% 5% 3% 100%
SEG
AB 316 281 39% 11% 35% 9% 6% 100%
C1 385 391 35% 10% 41% 10% 5% 100%
C2 258 266 40% 5% 34% 11% 10% 100%
DE 310 331 37% 10% 34% 10% 8% 100%
Region
London 141 179 35% 10% 35% 12% 8% 100%
Midlands/Wales 387 341 40% 6% 37% 8% 9% 100%
North 332 345 36% 12% 35% 11% 7% 100%
Rest of South 303 295 39% 9% 35% 10% 7% 100%
Scotland 106 109 37% 9% 43% 8% 3% 100%
2019 General Election
Conservative Party 360 360 68% 2% 22% 5% 3% 100%
Labour Party 294 284 24% 20% 45% 9% 3% 100%
Liberal Democrats 96 98 33% 7% 47% 9% 4% 100%
2016 Brexit referendum
Leave 460 470 56% 5% 27% 7% 5% 100%
Remain 453 460 30% 15% 43% 7% 4% 100%

[Sample A] To re-join the European Union in the future the UK would need to re-join the single market, join the Schengen Area, accept the free movement of EU nationals, apply EU laws, and pay into the EU budget in proportion to the size of the UK economy. If there were a referendum on Britain’s membership of the European Union, how would you vote?

Unweighted Weighted Join the European Union Stay out of the European Union Prefer not to say Don’t know Total
Overall
National 623 621 38% 35% 7% 20% 100%
Gender
Female 326 317 36% 30% 10% 25% 100%
Male 297 304 40% 41% 4% 15% 100%
Age
18-24 74 63 48% 18% 15% 20% 100%
25-49 267 260 46% 23% 10% 21% 100%
50-64 155 150 31% 40% 4% 26% 100%
65+ 127 148 26% 59% 3% 13% 100%
SEG
AB 151 137 47% 29% 5% 19% 100%
C1 191 190 48% 30% 5% 16% 100%
C2 131 133 21% 48% 11% 20% 100%
DE 150 161 30% 36% 9% 26% 100%
Region
London 72 91 44% 36% 6% 14% 100%
Midlands/Wales 189 165 30% 40% 8% 22% 100%
North 164 170 31% 35% 10% 25% 100%
Rest of South 146 141 45% 32% 6% 17% 100%
Scotland 52 54 51% 32% 2% 15% 100%
2019 General Election
Conservative Party 181 184 11% 72% 3% 14% 100%
Labour Party 144 137 71% 15% 3% 11% 100%
Liberal Democrats 47 49 71% 12% 17% 100%
2016 Brexit referendum
Leave 228 232 9% 72% 5% 14% 100%
Remain 216 221 72% 11% 3% 14% 100%

[Sample B] If there were a referendum on Britain’s membership of the European Union, how would you vote?

Unweighted Weighted Join the European Union Stay out of the European Union Prefer not to say Don’t know Total
Overall
National 646 648 42% 33% 7% 19% 100%
Gender
Female 341 338 46% 23% 10% 22% 100%
Male 305 310 37% 44% 3% 16% 100%
Age
18-24 80 71 58% 11% 12% 18% 100%
25-49 264 263 54% 18% 7% 21% 100%
50-64 168 162 33% 44% 4% 18% 100%
65+ 134 152 22% 56% 5% 17% 100%
SEG
AB 165 144 54% 26% 6% 13% 100%
C1 194 201 47% 30% 6% 17% 100%
C2 127 133 30% 39% 8% 23% 100%
DE 160 170 34% 38% 6% 22% 100%
Region
London 69 88 51% 22% 10% 16% 100%
Midlands/Wales 198 176 40% 36% 8% 16% 100%
North 168 175 41% 36% 5% 19% 100%
Rest of South 157 154 36% 35% 6% 24% 100%
Scotland 54 55 52% 23% 3% 21% 100%
2019 General Election
Conservative Party 179 177 12% 72% 2% 14% 100%
Labour Party 150 146 76% 10% 2% 12% 100%
Liberal Democrats 49 49 72% 14% 6% 8% 100%
2016 Brexit referendum
Leave 232 239 8% 73% 5% 14% 100%
Remain 237 239 79% 7% 3% 11% 100%

Details

  • Client: GB News
  • Fieldwork Period: January 4, 2023
  • Sampling Method: Online
  • Population Sampled: All adults (18+) in Great Britain
  • Sample Size: 1,269
  • Data Collection: The data is acquired from a panel provider offering participants the chance to win money. The sampling relies on an online quota approach. Specifically, participants are sampled to meet Office of National Statistics quotas for gender, age, region, socio-economic group, vote in the 2019 general election, and vote in the 2016 Brexit referendum. No criteria are used to over- or undersample respondents. To ensure the polling is representative of the target population, we use official and reliable data sources to match the sample to demographic population targets.
  • Weighting: The sample has been weighted to be representative of the population on the following variables: gender, age, socio-economic group, region, vote in the 2019 General Elections and 2016 Brexit referendum vote.
  • Turnout Weighting for Voting Intention: To gauge the likelihood of a respondent voting in the General Elections, the poll used an 11-point scale to measure the certainty that the respondent would vote if there was an election tomorrow. The voting intention answers are then weighted by the likelihood to vote (by the numerical answer to the question divided by 10, e.g., a respondent providing a likelihood to vote of 8 out of 10 will have a weight of 0.8).
  • Margin of Error: All polls are subject to a wide range of potential sources of error. On the basis of the historical record of the polls at recent general elections, there is a 9 in 10 chance that the true value of a party’s support lies within 4 points of the estimates provided by this poll, and a 2 in 3 chance that they lie within 2 points.