GB Voting Intention (Week 10 2023)

In a new poll commissioned by GB News, we find a 19pt lead to Labour. The full tables are available here.

Selected media coverage

If there were to be a general election tomorrow, which party would you vote for?

Vote share (%)
Latest
Mar 8
Previous
Mar 1
Labour 42 45
Conservative 23 24
Green 10 8
Lib Dem 8 9
Reform UK 7 7
Other party 5 3
SNP 4 5
Plaid Cymru 1 1
Population sampled: All adults (18+) in Great Britain.
Sample sizes: 1231 (latest) and 1158 (previous).

Do you think it is appropriate or inappropriate that former senior civil servant Sue Gray will be the chief of staff for the Labour Party leader Keir Starmer?

Unweighted Weighted Completely appropriate Somewhat appropriate Somewhat inappropriate Completely inappropriate Prefer not to say Don’t know Total
Overall
National 1231 1231 13% 7% 10% 16% 12% 42% 100%
Gender
Female 635 633 9% 6% 9% 9% 15% 52% 100%
Male 596 598 18% 9% 10% 24% 8% 31% 100%
Age
18-24 110 106 10% 4% 10% 12% 24% 41% 100%
25-49 512 516 10% 9% 10% 6% 13% 52% 100%
50-64 313 317 15% 7% 10% 20% 10% 38% 100%
65+ 296 292 18% 7% 8% 31% 9% 27% 100%
SEG
AB 283 282 17% 9% 10% 15% 11% 38% 100%
C1 384 381 14% 9% 11% 16% 10% 40% 100%
C2 257 259 13% 4% 9% 20% 15% 39% 100%
DE 307 310 8% 6% 8% 15% 12% 50% 100%
Region
London 142 174 11% 8% 13% 13% 13% 40% 100%
Midlands/Wales 391 331 15% 6% 10% 19% 12% 39% 100%
North 307 335 13% 8% 8% 15% 12% 44% 100%
Rest of South 292 286 11% 8% 10% 18% 12% 42% 100%
Scotland 99 105 17% 7% 8% 11% 11% 45% 100%
2019 General Election
Conservative Party 367 358 6% 5% 15% 39% 7% 28% 100%
Labour Party 278 274 28% 12% 6% 4% 10% 40% 100%
Liberal Democrats 99 100 24% 14% 5% 4% 4% 48% 100%
2016 Brexit referendum
Leave 479 467 10% 5% 13% 30% 8% 33% 100%
Remain 430 436 21% 13% 8% 7% 9% 42% 100%

Please indicate if you agree or disagree with the following statement: “The civil service is politically neutral.”

Unweighted Weighted Completely agree Somewhat agree Somewhat disagree Completely disagree Prefer not to say Don’t know Total
Overall
National 1231 1231 7% 14% 20% 18% 11% 30% 100%
Gender
Female 635 633 4% 10% 21% 13% 14% 38% 100%
Male 596 598 10% 19% 20% 24% 7% 21% 100%
Age
18-24 110 106 5% 13% 17% 18% 22% 25% 100%
25-49 512 516 5% 14% 19% 14% 11% 37% 100%
50-64 313 317 10% 14% 19% 19% 10% 28% 100%
65+ 296 292 7% 15% 25% 26% 7% 20% 100%
SEG
AB 283 282 6% 19% 25% 17% 10% 23% 100%
C1 384 381 7% 18% 20% 19% 9% 27% 100%
C2 257 259 6% 10% 18% 19% 14% 32% 100%
DE 307 310 6% 8% 19% 18% 11% 38% 100%
Region
London 142 174 7% 20% 19% 12% 13% 29% 100%
Midlands/Wales 391 331 6% 15% 23% 19% 10% 28% 100%
North 307 335 8% 12% 17% 20% 9% 33% 100%
Rest of South 292 286 7% 11% 23% 18% 11% 29% 100%
Scotland 99 105 4% 17% 18% 21% 12% 27% 100%
2019 General Election
Conservative Party 367 358 3% 10% 26% 33% 7% 22% 100%
Labour Party 278 274 11% 23% 19% 12% 7% 27% 100%
Liberal Democrats 99 100 16% 27% 19% 6% 4% 27% 100%
2016 Brexit referendum
Leave 479 467 5% 10% 22% 31% 7% 25% 100%
Remain 430 436 11% 23% 21% 11% 7% 28% 100%

Which of the following politicians do you trust to manage the small boats crisis?

Unweighted Weighted Rishi Sunak Keir Starmer None of the above Prefer not to say Don’t know Total
Overall
National 1231 1231 16% 14% 40% 11% 19% 100%
Gender
Female 635 633 12% 14% 36% 15% 24% 100%
Male 596 598 20% 15% 45% 6% 13% 100%
Age
18-24 110 106 7% 19% 37% 22% 15% 100%
25-49 512 516 10% 17% 39% 12% 23% 100%
50-64 313 317 19% 13% 41% 9% 18% 100%
65+ 296 292 27% 10% 43% 6% 14% 100%
SEG
AB 283 282 14% 20% 37% 10% 20% 100%
C1 384 381 16% 18% 44% 9% 14% 100%
C2 257 259 18% 9% 39% 15% 18% 100%
DE 307 310 16% 10% 40% 9% 25% 100%
Region
London 142 174 18% 18% 35% 12% 17% 100%
Midlands/Wales 391 331 18% 13% 41% 10% 18% 100%
North 307 335 14% 14% 44% 11% 18% 100%
Rest of South 292 286 17% 15% 36% 10% 23% 100%
Scotland 99 105 7% 16% 47% 11% 18% 100%
2019 General Election
Conservative Party 367 358 39% 3% 38% 7% 14% 100%
Labour Party 278 274 2% 33% 38% 7% 19% 100%
Liberal Democrats 99 100 10% 31% 39% 4% 16% 100%
2016 Brexit referendum
Leave 479 467 26% 7% 46% 6% 15% 100%
Remain 430 436 10% 25% 40% 7% 17% 100%

Please indicate if you agree or disagree with the following statement: “People arriving in the UK illegally such as on small boats should be removed from the UK and blocked from returning in the future.”

Unweighted Weighted Completely agree Somewhat agree Somewhat disagree Completely disagree Prefer not to say Don’t know Total
Overall
National 1231 1231 38% 14% 9% 16% 10% 13% 100%
Gender
Female 635 633 30% 14% 10% 16% 12% 17% 100%
Male 596 598 47% 14% 7% 16% 8% 9% 100%
Age
18-24 110 106 16% 8% 20% 19% 21% 16% 100%
25-49 512 516 23% 14% 10% 24% 10% 19% 100%
50-64 313 317 47% 18% 7% 10% 8% 11% 100%
65+ 296 292 62% 13% 5% 7% 7% 5% 100%
SEG
AB 283 282 23% 16% 14% 22% 9% 16% 100%
C1 384 381 34% 17% 9% 21% 8% 11% 100%
C2 257 259 50% 11% 5% 7% 13% 13% 100%
DE 307 310 47% 11% 6% 11% 10% 14% 100%
Region
London 142 174 26% 17% 12% 20% 11% 14% 100%
Midlands/Wales 391 331 40% 14% 9% 17% 10% 11% 100%
North 307 335 41% 13% 7% 16% 9% 14% 100%
Rest of South 292 286 39% 13% 9% 14% 11% 14% 100%
Scotland 99 105 39% 17% 9% 12% 10% 12% 100%
2019 General Election
Conservative Party 367 358 66% 17% 4% 2% 5% 6% 100%
Labour Party 278 274 12% 15% 15% 38% 7% 14% 100%
Liberal Democrats 99 100 14% 16% 17% 40% 4% 10% 100%
2016 Brexit referendum
Leave 479 467 64% 15% 4% 4% 6% 8% 100%
Remain 430 436 16% 18% 13% 34% 8% 11% 100%

Details

  • Client: GB News
  • Fieldwork Period: March 8, 2023
  • Sampling Method: Online
  • Population Sampled: All adults (18+) in Great Britain
  • Sample Size: 1,231
  • Data Collection: The data is acquired from a panel provider offering participants the chance to win money. The sampling relies on an online quota approach. Specifically, participants are sampled to meet Office of National Statistics quotas for gender, age, region, socio-economic group, vote in the 2019 general election, and vote in the 2016 Brexit referendum. No criteria are used to over- or undersample respondents. To ensure the polling is representative of the target population, we use official and reliable data sources to match the sample to demographic population targets.
  • Weighting: The sample has been weighted to be representative of the population on the following variables: gender, age, socio-economic group, region, vote in the 2019 General Elections and 2016 Brexit referendum vote.
  • Turnout Weighting for Voting Intention: To gauge the likelihood of a respondent voting in the General Elections, the poll used an 11-point scale to measure the certainty that the respondent would vote if there was an election tomorrow. The voting intention answers are then weighted by the likelihood to vote (by the numerical answer to the question divided by 10, e.g., a respondent providing a likelihood to vote of 8 out of 10 will have a weight of 0.8).
  • Margin of Error: All polls are subject to a wide range of potential sources of error. On the basis of the historical record of the polls at recent general elections, there is a 9 in 10 chance that the true value of a party’s support lies within 4 points of the estimates provided by this poll, and a 2 in 3 chance that they lie within 2 points.