GB Voting Intention (Week 42 2022)

In a new poll commissioned by GB News, we find a 39pt lead to Labour. The full tables are available here.

If there were to be a general election tomorrow, which party would you vote for?

Vote share (%)
Latest
Oct 20
Previous
Oct 12
Labour 53 53
Conservative 14 19
Lib Dem 11 8
Green 6 6
SNP 5 6
Reform UK 5 4
Other party 5 4
Plaid Cymru 0 2
Population sampled: All adults (18+) in Great Britain.
Sample sizes: 1237 (latest) and 1158 (previous).




What word or phrase first comes to mind when you think about the Conservative government?


Which of the following would be best to manage the British economy in the years ahead?

Unweighted Weighted A Conservative government with Liz Truss as Prime Minister A Labour government with Keir Starmer as Prime Minister Don’t know Prefer not to say Total
Overall
National 1237 1237 5% 43% 40% 13% 100%
Gender
Female 644 650 4% 43% 42% 11% 100%
Male 593 587 6% 43% 37% 14% 100%
Age
18-24 110 131 2% 56% 31% 12% 100%
25-49 537 510 3% 50% 37% 9% 100%
50-64 319 304 7% 39% 43% 12% 100%
65+ 271 293 7% 28% 44% 21% 100%
SEG
AB 288 293 6% 56% 29% 9% 100%
C1 378 377 5% 45% 39% 11% 100%
C2 263 260 6% 33% 45% 16% 100%
DE 308 307 3% 35% 46% 15% 100%
Region
London 133 174 5% 48% 35% 12% 100%
Midlands/Wales 389 332 5% 42% 40% 13% 100%
North 310 337 5% 42% 41% 11% 100%
Rest of South 296 288 5% 40% 40% 14% 100%
Scotland 109 106 1% 43% 40% 15% 100%
2019 General Election
Conservative Party 368 367 14% 19% 51% 16% 100%
Labour Party 281 270 0% 81% 13% 6% 100%
Liberal Democrats 97 93 69% 30% 1% 100%
2016 Brexit referendum
Leave 475 463 10% 29% 44% 18% 100%
Remain 456 429 2% 65% 26% 7% 100%

If Liz Truss should be replaced as the leader for the Conservative Party today, who would you like to see as her replacement?

Unweighted Weighted Rishi Sunak Boris Johnson Penny Mordaunt Ben Wallace Jeremy Hunt Sajid Javid Kemi Badenoch Suella Braverman Grant Shapps Nadhim Zahawi Prefer not to say Don’t know Total
Overall
National 1237 1237 19% 16% 5% 2% 2% 2% 2% 1% 0% 0% 9% 41% 100%
Gender
Female 644 650 18% 14% 3% 1% 2% 2% 2% 1% 0% 0% 9% 46% 100%
Male 593 587 20% 19% 6% 4% 3% 2% 2% 1% 0% 0% 9% 35% 100%
Age
18-24 110 131 14% 10% 2% 2% 4% 3% 2% 11% 52% 100%
25-49 537 510 20% 11% 4% 2% 2% 2% 1% 1% 1% 0% 9% 49% 100%
50-64 319 304 19% 20% 5% 2% 3% 2% 3% 1% 0% 0% 7% 37% 100%
65+ 271 293 20% 25% 8% 6% 4% 1% 0% 2% 9% 27% 100%
SEG
AB 288 293 23% 13% 5% 3% 3% 3% 1% 1% 1% 7% 40% 100%
C1 378 377 21% 15% 5% 3% 3% 2% 2% 1% 0% 1% 7% 39% 100%
C2 263 260 13% 20% 5% 3% 2% 2% 0% 1% 11% 42% 100%
DE 308 307 17% 18% 4% 1% 2% 1% 2% 0% 0% 11% 42% 100%
Region
London 133 174 21% 14% 7% 4% 3% 2% 4% 1% 1% 8% 35% 100%
Midlands/Wales 389 332 20% 20% 4% 3% 2% 1% 2% 1% 9% 39% 100%
North 310 337 20% 16% 3% 2% 2% 3% 1% 2% 9% 43% 100%
Rest of South 296 288 17% 17% 5% 2% 3% 3% 1% 1% 1% 0% 9% 42% 100%
Scotland 109 106 17% 8% 8% 3% 3% 1% 1% 1% 9% 49% 100%
2019 General Election
Conservative Party 368 367 20% 38% 8% 4% 2% 1% 3% 2% 3% 21% 100%
Labour Party 281 270 19% 5% 2% 4% 3% 4% 2% 1% 0% 9% 51% 100%
Liberal Democrats 97 93 34% 9% 4% 5% 1% 1% 1% 5% 41% 100%
2016 Brexit referendum
Leave 475 463 18% 29% 7% 4% 2% 1% 2% 1% 7% 29% 100%
Remain 456 429 23% 6% 5% 2% 3% 2% 1% 1% 0% 0% 9% 47% 100%

The transgender rights charity Mermaids has recently been accused of sending breast-flattening devices to girls as young as 13 behind their parents’ back. In response, some MPs have called for government to investigate the role that such charities play in teaching children about sex and gender. To what extent, if at all, do you support or oppose calls for such an investigation?

Unweighted Weighted Strongly support Support Neither oppose nor support Oppose Strongly oppose Prefer not to say Don’t know Total
Overall
National 1237 1237 34% 18% 11% 4% 6% 7% 20% 100%
Gender
Female 644 650 29% 21% 12% 5% 5% 7% 21% 100%
Male 593 587 40% 15% 10% 3% 7% 7% 18% 100%
Age
18-24 110 131 22% 18% 17% 7% 4% 7% 24% 100%
25-49 537 510 29% 18% 12% 5% 5% 7% 24% 100%
50-64 319 304 33% 20% 11% 3% 6% 6% 20% 100%
65+ 271 293 49% 17% 7% 2% 9% 7% 10% 100%
SEG
AB 288 293 32% 21% 13% 5% 5% 4% 19% 100%
C1 378 377 32% 22% 11% 4% 5% 5% 20% 100%
C2 263 260 41% 14% 7% 3% 9% 10% 16% 100%
DE 308 307 33% 14% 13% 3% 6% 8% 22% 100%
Region
London 133 174 36% 18% 6% 6% 6% 6% 20% 100%
Midlands/Wales 389 332 35% 18% 10% 4% 8% 6% 19% 100%
North 310 337 34% 16% 13% 2% 6% 8% 21% 100%
Rest of South 296 288 32% 22% 10% 4% 3% 8% 20% 100%
Scotland 109 106 33% 18% 19% 4% 8% 3% 14% 100%
2019 General Election
Conservative Party 368 367 51% 17% 6% 2% 7% 6% 12% 100%
Labour Party 281 270 22% 23% 15% 7% 6% 5% 22% 100%
Liberal Democrats 97 93 20% 22% 14% 6% 10% 2% 27% 100%
2016 Brexit referendum
Leave 475 463 47% 17% 8% 2% 7% 6% 13% 100%
Remain 456 429 25% 22% 14% 5% 8% 4% 23% 100%

Selected media coverage

Details

  • Client: GB News
  • Fieldwork Period: October 20, 2022
  • Sampling Method: Online
  • Population Sampled: All adults (18+) in Great Britain
  • Sample Size: 1,237
  • Data Collection: The data is acquired from a panel provider offering participants the chance to win money. The sampling relies on an online quota approach. Specifically, participants are sampled to meet Office of National Statistics quotas for gender, age, region, socio-economic group, vote in the 2019 general election, and vote in the 2016 Brexit referendum. No criteria are used to over- or undersample respondents. To ensure the polling is representative of the target population, we use official and reliable data sources to match the sample to demographic population targets.
  • Weighting: The sample has been weighted to be representative of the population on the following variables: gender, age, socio-economic group, region, vote in the 2019 General Elections and 2016 Brexit referendum vote.
  • Turnout Weighting for Voting Intention: To gauge the likelihood of a respondent voting in the General Elections, the poll used an 11-point scale to measure the certainty that the respondent would vote if there was an election tomorrow. The voting intention answers are then weighted by the likelihood to vote (by the numerical answer to the question divided by 10, e.g., a respondent providing a likelihood to vote of 8 out of 10 will have a weight of 0.8).
  • Margin of Error: All polls are subject to a wide range of potential sources of error. On the basis of the historical record of the polls at recent general elections, there is a 9 in 10 chance that the true value of a party’s support lies within 4 points of the estimates provided by this poll, and a 2 in 3 chance that they lie within 2 points.