Posted on by PeoplePolling

GB Voting Intention (Week 39 2022)

In a new poll commissioned by GB News, we find a significant change in the support for both Labour and Conservative. The full tables are available here.

If there were to be a general election tomorrow, which party would you vote for?

Vote share (%)
Latest
Sep 29
Previous
Sep 21
■ Labour 50 40
■ Conservative 20 28
■ Lib Dem 9 10
■ Green 8 8
■ SNP 5 6
■ Other party 4 4
■ Reform UK 3 4
■ Plaid Cymru 0 1
Population sampled: All adults (18+) in Great Britain.
Sample sizes: 2216 (latest) and 1298 (previous).




What word or phrase first comes to mind when you think about Liz Truss’s economic policies?


Which of the following would be best to manage the British economy in the years ahead?

Unweighted Weighted A Conservative government with Liz Truss as Prime Minister A Labour government with Keir Starmer as Prime Minister Don’t know Prefer not to say Total
Overall
National 2216 2216 10% 39% 43% 8% 100%
Gender
Female 1125 1115 7% 39% 45% 8% 100%
Male 1091 1101 13% 38% 41% 8% 100%
Age
18-24 155 235 6% 41% 45% 8% 100%
25-49 1008 913 5% 45% 43% 7% 100%
50-64 584 544 11% 35% 46% 9% 100%
65+ 469 524 19% 30% 40% 10% 100%
SEG
AB 532 491 10% 45% 37% 8% 100%
C1 694 683 10% 45% 40% 5% 100%
C2 457 464 11% 30% 48% 11% 100%
DE 533 577 9% 33% 47% 11% 100%
Region
London 251 312 12% 40% 40% 8% 100%
Midlands/Wales 693 595 11% 36% 44% 9% 100%
North 556 603 6% 41% 44% 9% 100%
Rest of South 529 516 13% 36% 43% 8% 100%
Scotland 187 190 5% 44% 43% 8% 100%
2019 General Election
Conservative Party 688 650 28% 16% 48% 8% 100%
Labour Party 509 478 1% 75% 20% 4% 100%
Liberal Democrats 178 172 3% 63% 29% 5% 100%
2016 Brexit referendum
Leave 876 830 19% 26% 46% 9% 100%
Remain 823 769 5% 59% 29% 6% 100%

Selected media coverage

Details

  • Client: GB News
  • Fieldwork Period: September 28-29, 2022
  • Sampling Method: Online
  • Population Sampled: All adults (18+) in Great Britain
  • Sample Size: 2,216
  • Data Collection: The data is acquired from a panel provider offering participants the chance to win money. The sampling relies on an online quota approach. Specifically, participants are sampled to meet Office of National Statistics quotas for gender, age, region, socio-economic group, vote in the 2019 general election, and vote in the 2016 Brexit referendum. No criteria are used to over- or undersample respondents. To ensure the polling is representative of the target population, we use official and reliable data sources to match the sample to demographic population targets.
  • Weighting: The sample has been weighted to be representative of the population on the following variables: gender, age, socio-economic group, region, vote in the 2019 General Elections and 2016 Brexit referendum vote.
  • Turnout Weighting for Voting Intention: To gauge the likelihood of a respondent voting in the General Elections, the poll used an 11-point scale to measure the certainty that the respondent would vote if there was an election tomorrow. The voting intention answers are then weighted by the likelihood to vote (by the numerical answer to the question divided by 10, e.g., a respondent providing a likelihood to vote of 8 out of 10 will have a weight of 0.8).
  • Margin of Error: All polls are subject to a wide range of potential sources of error. On the basis of the historical record of the polls at recent general elections, there is a 9 in 10 chance that the true value of a party’s support lies within 4 points of the estimates provided by this poll, and a 2 in 3 chance that they lie within 2 points.