In a new poll commissioned by GB News, we find a 26pt lead to Labour. The full tables are available here.
Selected media coverage
If there were to be a general election tomorrow, which party would you vote for?
|
|
Vote share (%) |
| Latest
Nov 18
|
Previous
Nov 9
|
| ■ |
Labour |
47 |
42 |
| ■ |
Conservative |
21 |
21 |
| ■ |
Lib Dem |
10 |
9 |
| ■ |
Green |
7 |
9 |
| ■ |
Reform UK |
6 |
8 |
| ■ |
SNP |
4 |
5 |
| ■ |
Other party |
4 |
4 |
| ■ |
Plaid Cymru |
1 |
2 |
Population sampled: All adults (18+) in Great Britain.
Sample sizes: 1331 (latest) and 1198 (previous). |
In its Autumn Statement, the government has introduced significant spending cuts and tax rises. The threshold at which people pay the highest rate of tax (45%) has been reduced from £150,000 to £125,140. To what extent, if at all, do you support or oppose this plan?
|
Unweighted |
Weighted |
Strongly support |
Support |
Neither oppose nor support |
Oppose |
Strongly oppose |
Prefer not to say |
Don’t know |
Total |
| Overall |
| National |
1331 |
1331 |
24% |
26% |
13% |
6% |
7% |
8% |
16% |
100% |
| Gender |
| Female |
687 |
684 |
19% |
23% |
15% |
6% |
7% |
9% |
20% |
100% |
| Male |
644 |
647 |
29% |
29% |
11% |
6% |
7% |
7% |
11% |
100% |
| Age |
| 18-24 |
113 |
141 |
17% |
19% |
9% |
4% |
10% |
19% |
23% |
100% |
| 25-49 |
581 |
549 |
23% |
25% |
12% |
5% |
9% |
8% |
18% |
100% |
| 50-64 |
344 |
327 |
26% |
29% |
15% |
8% |
5% |
7% |
11% |
100% |
| 65+ |
293 |
315 |
27% |
29% |
17% |
5% |
4% |
5% |
14% |
100% |
| SEG |
| AB |
312 |
317 |
30% |
26% |
11% |
7% |
7% |
7% |
12% |
100% |
| C1 |
410 |
399 |
28% |
31% |
12% |
5% |
6% |
7% |
12% |
100% |
| C2 |
276 |
279 |
17% |
24% |
17% |
7% |
8% |
9% |
18% |
100% |
| DE |
333 |
336 |
20% |
23% |
15% |
4% |
6% |
9% |
23% |
100% |
| Region |
| London |
154 |
188 |
23% |
30% |
15% |
9% |
4% |
5% |
13% |
100% |
| Midlands/Wales |
416 |
358 |
25% |
24% |
15% |
5% |
7% |
8% |
16% |
100% |
| North |
335 |
362 |
21% |
31% |
13% |
5% |
6% |
10% |
14% |
100% |
| Rest of South |
315 |
310 |
26% |
20% |
13% |
4% |
9% |
8% |
19% |
100% |
| Scotland |
111 |
114 |
23% |
27% |
9% |
7% |
7% |
9% |
17% |
100% |
| 2019 General Election |
| Conservative Party |
387 |
382 |
30% |
31% |
15% |
6% |
4% |
5% |
11% |
100% |
| Labour Party |
298 |
295 |
29% |
28% |
12% |
6% |
7% |
6% |
12% |
100% |
| Liberal Democrats |
102 |
100 |
30% |
37% |
9% |
7% |
7% |
2% |
8% |
100% |
| 2016 Brexit referendum |
| Leave |
493 |
490 |
28% |
27% |
15% |
6% |
5% |
6% |
13% |
100% |
| Remain |
476 |
469 |
27% |
31% |
12% |
7% |
8% |
5% |
9% |
100% |
As part of the Autumn Statement, Chancellor Jeremy Hunt has announced that more than 600,000 people on Universal Credit will have to meet with a work coach to help them get back to work. To what extent, if at all, do you support or oppose this plan?
|
Unweighted |
Weighted |
Strongly support |
Support |
Neither oppose nor support |
Oppose |
Strongly oppose |
Prefer not to say |
Don’t know |
Total |
| Overall |
| National |
1331 |
1331 |
31% |
26% |
14% |
7% |
5% |
7% |
11% |
100% |
| Gender |
| Female |
687 |
684 |
28% |
28% |
13% |
5% |
5% |
8% |
14% |
100% |
| Male |
644 |
647 |
34% |
24% |
15% |
8% |
5% |
6% |
7% |
100% |
| Age |
| 18-24 |
113 |
141 |
19% |
25% |
10% |
4% |
3% |
16% |
22% |
100% |
| 25-49 |
581 |
549 |
29% |
22% |
14% |
8% |
7% |
8% |
12% |
100% |
| 50-64 |
344 |
327 |
30% |
30% |
14% |
9% |
6% |
6% |
5% |
100% |
| 65+ |
293 |
315 |
39% |
29% |
15% |
4% |
2% |
3% |
8% |
100% |
| SEG |
| AB |
312 |
317 |
36% |
27% |
12% |
7% |
5% |
5% |
9% |
100% |
| C1 |
410 |
399 |
32% |
28% |
17% |
7% |
4% |
6% |
6% |
100% |
| C2 |
276 |
279 |
29% |
27% |
14% |
6% |
6% |
8% |
11% |
100% |
| DE |
333 |
336 |
26% |
21% |
14% |
7% |
7% |
9% |
17% |
100% |
| Region |
| London |
154 |
188 |
30% |
29% |
15% |
7% |
5% |
5% |
9% |
100% |
| Midlands/Wales |
416 |
358 |
32% |
26% |
15% |
6% |
4% |
6% |
11% |
100% |
| North |
335 |
362 |
31% |
24% |
13% |
7% |
7% |
8% |
10% |
100% |
| Rest of South |
315 |
310 |
31% |
26% |
15% |
6% |
4% |
7% |
11% |
100% |
| Scotland |
111 |
114 |
26% |
27% |
11% |
10% |
4% |
11% |
11% |
100% |
| 2019 General Election |
| Conservative Party |
387 |
382 |
54% |
24% |
8% |
2% |
2% |
4% |
7% |
100% |
| Labour Party |
298 |
295 |
17% |
27% |
20% |
14% |
10% |
5% |
8% |
100% |
| Liberal Democrats |
102 |
100 |
33% |
32% |
19% |
9% |
– |
1% |
6% |
100% |
| 2016 Brexit referendum |
| Leave |
493 |
490 |
43% |
26% |
12% |
4% |
3% |
5% |
7% |
100% |
| Remain |
476 |
469 |
25% |
29% |
18% |
10% |
6% |
5% |
6% |
100% |
Which of the following would be best to manage the British economy in the years ahead?
|
Unweighted |
Weighted |
A Conservative government with Rishi Sunak as Prime Minister |
A Labour government with Keir Starmer as Prime Minister |
Prefer not to say |
Don’t know |
Total |
| Overall |
| National |
1331 |
1331 |
17% |
30% |
12% |
42% |
100% |
| Gender |
| Female |
687 |
684 |
13% |
27% |
12% |
47% |
100% |
| Male |
644 |
647 |
20% |
33% |
11% |
36% |
100% |
| Age |
| 18-24 |
113 |
141 |
9% |
35% |
16% |
39% |
100% |
| 25-49 |
581 |
549 |
9% |
34% |
12% |
46% |
100% |
| 50-64 |
344 |
327 |
18% |
27% |
12% |
43% |
100% |
| 65+ |
293 |
315 |
32% |
23% |
9% |
36% |
100% |
| SEG |
| AB |
312 |
317 |
18% |
33% |
10% |
39% |
100% |
| C1 |
410 |
399 |
18% |
32% |
10% |
40% |
100% |
| C2 |
276 |
279 |
15% |
24% |
15% |
47% |
100% |
| DE |
333 |
336 |
15% |
30% |
12% |
43% |
100% |
| Region |
| London |
154 |
188 |
22% |
37% |
8% |
32% |
100% |
| Midlands/Wales |
416 |
358 |
16% |
26% |
11% |
46% |
100% |
| North |
335 |
362 |
14% |
32% |
15% |
39% |
100% |
| Rest of South |
315 |
310 |
18% |
25% |
10% |
47% |
100% |
| Scotland |
111 |
114 |
13% |
37% |
12% |
39% |
100% |
| 2019 General Election |
| Conservative Party |
387 |
382 |
43% |
8% |
9% |
39% |
100% |
| Labour Party |
298 |
295 |
2% |
68% |
7% |
23% |
100% |
| Liberal Democrats |
102 |
100 |
10% |
44% |
4% |
42% |
100% |
| 2016 Brexit referendum |
| Leave |
493 |
490 |
29% |
19% |
10% |
42% |
100% |
| Remain |
476 |
469 |
11% |
48% |
8% |
33% |
100% |
Who do you blame the most for the current economic turmoil in the UK?
|
Unweighted |
Weighted |
Global events such as the war in Ukraine |
Rishi Sunak’s Conservative government |
Liz Truss’s Conservative government |
Previous Labour governments |
The legacy of the COVID-19 pandemic |
Energy companies |
None of the above |
Prefer not to say |
Don’t know |
Total |
| Overall |
| National |
1331 |
1331 |
21% |
6% |
21% |
2% |
14% |
9% |
6% |
8% |
14% |
100% |
| Gender |
| Female |
687 |
684 |
15% |
5% |
19% |
2% |
16% |
9% |
6% |
9% |
19% |
100% |
| Male |
644 |
647 |
26% |
6% |
24% |
2% |
12% |
8% |
7% |
6% |
8% |
100% |
| Age |
| 18-24 |
113 |
141 |
10% |
7% |
25% |
2% |
10% |
8% |
4% |
15% |
19% |
100% |
| 25-49 |
581 |
549 |
13% |
6% |
21% |
2% |
14% |
8% |
9% |
9% |
17% |
100% |
| 50-64 |
344 |
327 |
23% |
6% |
21% |
3% |
15% |
10% |
4% |
6% |
11% |
100% |
| 65+ |
293 |
315 |
35% |
5% |
20% |
2% |
13% |
8% |
4% |
5% |
8% |
100% |
| SEG |
| AB |
312 |
317 |
24% |
5% |
28% |
2% |
13% |
5% |
7% |
7% |
9% |
100% |
| C1 |
410 |
399 |
21% |
6% |
23% |
2% |
17% |
7% |
5% |
7% |
12% |
100% |
| C2 |
276 |
279 |
19% |
6% |
17% |
3% |
14% |
13% |
6% |
9% |
13% |
100% |
| DE |
333 |
336 |
19% |
6% |
17% |
3% |
11% |
10% |
6% |
7% |
21% |
100% |
| Region |
| London |
154 |
188 |
16% |
5% |
28% |
6% |
15% |
8% |
6% |
6% |
12% |
100% |
| Midlands/Wales |
416 |
358 |
24% |
4% |
19% |
2% |
16% |
8% |
8% |
8% |
12% |
100% |
| North |
335 |
362 |
19% |
6% |
22% |
2% |
12% |
10% |
6% |
8% |
15% |
100% |
| Rest of South |
315 |
310 |
23% |
6% |
19% |
2% |
14% |
8% |
5% |
9% |
15% |
100% |
| Scotland |
111 |
114 |
16% |
10% |
25% |
1% |
13% |
8% |
6% |
6% |
15% |
100% |
| 2019 General Election |
| Conservative Party |
387 |
382 |
36% |
3% |
9% |
5% |
22% |
10% |
3% |
4% |
8% |
100% |
| Labour Party |
298 |
295 |
11% |
10% |
44% |
0% |
8% |
7% |
7% |
4% |
9% |
100% |
| Liberal Democrats |
102 |
100 |
21% |
4% |
37% |
1% |
10% |
2% |
10% |
3% |
12% |
100% |
| 2016 Brexit referendum |
| Leave |
493 |
490 |
29% |
4% |
13% |
4% |
17% |
12% |
5% |
6% |
11% |
100% |
| Remain |
476 |
469 |
17% |
8% |
35% |
1% |
12% |
5% |
8% |
5% |
9% |
100% |
Details
- Client: GB News
- Fieldwork Period: November 18, 2022
- Sampling Method: Online
- Population Sampled: All adults (18+) in Great Britain
- Sample Size: 1,331
- Data Collection: The data is acquired from a panel provider offering participants the chance to win money. The sampling relies on an online quota approach. Specifically, participants are sampled to meet Office of National Statistics quotas for gender, age, region, socio-economic group, vote in the 2019 general election, and vote in the 2016 Brexit referendum. No criteria are used to over- or undersample respondents. To ensure the polling is representative of the target population, we use official and reliable data sources to match the sample to demographic population targets.
- Weighting: The sample has been weighted to be representative of the population on the following variables: gender, age, socio-economic group, region, vote in the 2019 General Elections and 2016 Brexit referendum vote.
- Turnout Weighting for Voting Intention: To gauge the likelihood of a respondent voting in the General Elections, the poll used an 11-point scale to measure the certainty that the respondent would vote if there was an election tomorrow. The voting intention answers are then weighted by the likelihood to vote (by the numerical answer to the question divided by 10, e.g., a respondent providing a likelihood to vote of 8 out of 10 will have a weight of 0.8).
- Margin of Error: All polls are subject to a wide range of potential sources of error. On the basis of the historical record of the polls at recent general elections, there is a 9 in 10 chance that the true value of a party’s support lies within 4 points of the estimates provided by this poll, and a 2 in 3 chance that they lie within 2 points.
