GB Voting Intention (Week 35 2022)

In a new poll commissioned by GB News, we find a stable lead for Labour. All changes compared to our previous GB Voting Intention poll are within the margin of error. The full tables are available here.

If there were to be a general election tomorrow, which party would you vote for?

Vote share (%)
Latest
Aug 30
Previous
Aug 22
Labour 42 40
Conservative 25 26
Lib Dem 10 11
Green 7 6
Other party 6 5
SNP 5 6
Reform UK 4 5
Plaid Cymru 2 1
Population sampled: All adults (18+) in Great Britain.
Sample sizes: 1203 (latest) and 1235 (previous).




What word or phrase first comes to mind when you think about Keir Starmer?


Grassroots campaigns are encouraging households to cancel their direct debits to energy companies and refuse to pay until prices are brought down. Do you support or oppose this campaign?

Unweighted Weighted Completely support Somewhat support Neither support nor oppose Somewhat oppose Completely oppose Prefer not to say Don’t know Total
Overall
National 1203 1203 15% 18% 20% 13% 16% 5% 13% 100%
Gender
Female 633 629 12% 17% 21% 13% 15% 5% 17% 100%
Male 570 574 19% 19% 20% 13% 18% 4% 8% 100%
Age
18-24 146 127 18% 24% 18% 11% 7% 6% 17% 100%
25-49 513 496 17% 20% 17% 13% 10% 5% 18% 100%
50-64 312 295 14% 16% 25% 14% 17% 3% 11% 100%
65+ 232 285 13% 14% 22% 13% 30% 4% 4% 100%
SEG
AB 293 267 11% 21% 19% 14% 20% 2% 12% 100%
C1 367 371 11% 18% 22% 14% 16% 7% 11% 100%
C2 248 252 22% 18% 25% 8% 14% 4% 10% 100%
DE 295 313 19% 15% 15% 13% 15% 5% 17% 100%
Region
London 133 170 18% 22% 17% 17% 18% 3% 5% 100%
Midlands/Wales 378 323 11% 18% 21% 15% 18% 5% 13% 100%
North 293 327 17% 17% 22% 8% 16% 5% 15% 100%
Rest of South 299 280 15% 17% 21% 13% 16% 5% 14% 100%
Scotland 100 103 21% 18% 20% 12% 10% 6% 13% 100%
2019 General Election
Conservative Party 360 360 10% 14% 22% 15% 26% 5% 8% 100%
Labour Party 273 260 17% 27% 21% 13% 9% 3% 10% 100%
Liberal Democrats 95 93 7% 21% 22% 18% 20% 11% 100%
2016 Brexit referendum
Leave 463 450 14% 17% 22% 12% 22% 4% 9% 100%
Remain 433 418 16% 20% 20% 15% 16% 3% 9% 100%

Do you agree or disagree that violent crime in Britain is “out of control”?

Unweighted Weighted Completely agree Somewhat agree Neither agree nor disagree Somewhat disagree Completely disagree Prefer not to say Don’t know Total
Overall
National 1203 1203 29% 32% 14% 11% 4% 2% 8% 100%
Gender
Female 633 629 26% 35% 13% 10% 3% 4% 9% 100%
Male 570 574 32% 29% 15% 13% 4% 1% 6% 100%
Age
18-24 146 127 12% 31% 17% 12% 6% 6% 16% 100%
25-49 513 496 24% 30% 14% 14% 4% 4% 11% 100%
50-64 312 295 35% 32% 14% 11% 2% 1% 4% 100%
65+ 232 285 38% 36% 13% 8% 2% 2% 100%
SEG
AB 293 267 24% 30% 16% 17% 7% 2% 4% 100%
C1 367 371 22% 36% 15% 13% 3% 2% 8% 100%
C2 248 252 38% 33% 11% 8% 1% 2% 5% 100%
DE 295 313 35% 28% 13% 7% 3% 3% 11% 100%
Region
London 133 170 36% 27% 13% 15% 4% 2% 3% 100%
Midlands/Wales 378 323 31% 31% 15% 10% 3% 2% 7% 100%
North 293 327 29% 35% 12% 10% 2% 2% 9% 100%
Rest of South 299 280 23% 33% 16% 12% 4% 3% 8% 100%
Scotland 100 103 28% 31% 13% 13% 5% 2% 8% 100%
2019 General Election
Conservative Party 360 360 36% 33% 12% 9% 2% 2% 5% 100%
Labour Party 273 260 25% 34% 17% 14% 6% 1% 3% 100%
Liberal Democrats 95 93 12% 39% 16% 23% 3% 6% 100%
2016 Brexit referendum
Leave 463 450 41% 30% 12% 8% 1% 2% 6% 100%
Remain 433 418 19% 34% 18% 18% 6% 1% 5% 100%

Which of the following statements do you believe to be true?

Unweighted Weighted Princess Diana died in an accident Princess Diana was assassinated Prefer not to say Don’t know Total
Overall
National 1203 1203 40% 29% 5% 27% 100%
Gender
Female 633 629 37% 29% 6% 29% 100%
Male 570 574 44% 28% 4% 24% 100%
Age
18-24 146 127 18% 44% 9% 28% 100%
25-49 513 496 37% 29% 6% 28% 100%
50-64 312 295 43% 28% 3% 26% 100%
65+ 232 285 52% 22% 2% 24% 100%
SEG
AB 293 267 47% 26% 6% 22% 100%
C1 367 371 41% 22% 6% 31% 100%
C2 248 252 36% 37% 4% 23% 100%
DE 295 313 35% 33% 4% 28% 100%
Region
London 133 170 48% 27% 4% 21% 100%
Midlands/Wales 378 323 39% 25% 5% 30% 100%
North 293 327 36% 32% 5% 27% 100%
Rest of South 299 280 42% 27% 5% 26% 100%
Scotland 100 103 37% 33% 4% 25% 100%
2019 General Election
Conservative Party 360 360 52% 23% 5% 20% 100%
Labour Party 273 260 42% 30% 3% 25% 100%
Liberal Democrats 95 93 54% 17% 4% 25% 100%
2016 Brexit referendum
Leave 463 450 42% 30% 4% 23% 100%
Remain 433 418 48% 23% 3% 25% 100%

Details

  • Client: GB News
  • Fieldwork Period: August 30, 2022
  • Sampling Method: Online
  • Population Sampled: All adults (18+) in Great Britain
  • Sample Size: 1,203
  • Data Collection: The data is acquired from a panel provider offering participants the chance to win money. The sampling relies on an online quota approach. Specifically, participants are sampled to meet Office of National Statistics quotas for gender, age, region, socio-economic group, vote in the 2019 general election, and vote in the 2016 Brexit referendum. No criteria are used to over- or undersample respondents. To ensure the polling is representative of the target population, we use official and reliable data sources to match the sample to demographic population targets.
  • Weighting: The sample has been weighted to be representative of the population on the following variables: gender, age, socio-economic group, region, vote in the 2019 General Elections and 2016 Brexit referendum vote.
  • Turnout Weighting for Voting Intention: To gauge the likelihood of a respondent voting in the General Elections, the poll used an 11-point scale to measure the certainty that the respondent would vote if there was an election tomorrow. The voting intention answers are then weighted by the likelihood to vote (by the numerical answer to the question divided by 10, e.g., a respondent providing a likelihood to vote of 8 out of 10 will have a weight of 0.8).
  • Margin of Error: All polls are subject to a wide range of potential sources of error. On the basis of the historical record of the polls at recent general elections, there is a 9 in 10 chance that the true value of a party’s support lies within 4 points of the estimates provided by this poll, and a 2 in 3 chance that they lie within 2 points.