Category: Poll

In a new poll commissioned by GB News, we find a 34pt lead to Labour. The full tables are available here.

If there were to be a general election tomorrow, which party would you vote for?

		Vote share (%)
		Latest Oct 12	Previous Oct 6
■	Labour	53	52
■	Conservative	19	20
■	Lib Dem	8	8
■	SNP	6	5
■	Green	6	7
■	Reform UK	4	4
■	Other party	4	3
■	Plaid Cymru	2	1
Population sampled: All adults (18+) in Great Britain. Sample sizes: 1158 (latest) and 1512 (previous).

To what extent, if at all, do you have a favourable or unfavourable opinion of Liz Truss?

	Unweighted	Weighted	Very favourable	Somewhat favourable	Somewhat unfavourable	Very unfavourable	Don’t know	Prefer not to say	Total
Overall
National	1158	1158	2%	7%	16%	49%	19%	7%	100%
Gender
Female	616	586	2%	5%	15%	46%	24%	8%	100%
Male	542	572	2%	10%	17%	51%	13%	7%	100%
Age
18-24	102	123	1%	3%	15%	51%	16%	15%	100%
25-49	503	477	2%	5%	14%	48%	23%	8%	100%
50-64	308	284	1%	8%	21%	48%	18%	4%	100%
65+	245	274	3%	13%	17%	49%	13%	6%	100%
SEG
AB	273	282	1%	6%	19%	52%	16%	5%	100%
C1	353	341	1%	6%	16%	54%	17%	6%	100%
C2	245	244	3%	10%	13%	45%	20%	10%	100%
DE	287	291	3%	8%	16%	42%	22%	9%	100%
Region
London	125	163	2%	9%	16%	47%	19%	7%	100%
Midlands/Wales	361	311	2%	9%	16%	48%	18%	7%	100%
North	292	315	2%	9%	15%	45%	21%	9%	100%
Rest of South	275	269	2%	4%	20%	47%	20%	8%	100%
Scotland	105	99	–	7%	12%	70%	9%	3%	100%
2019 General Election
Conservative Party	345	333	2%	17%	29%	28%	19%	6%	100%
Labour Party	269	253	2%	1%	11%	74%	7%	5%	100%
Liberal Democrats	90	90	1%	6%	12%	71%	10%	–	100%
2016 Brexit referendum
Leave	451	434	1%	13%	22%	42%	16%	6%	100%
Remain	435	402	2%	4%	15%	66%	9%	4%	100%

To what extent, if at all, do you have a favourable or unfavourable opinion of Keir Starmer?

	Unweighted	Weighted	Very favourable	Somewhat favourable	Somewhat unfavourable	Very unfavourable	Don’t know	Prefer not to say	Total
Overall
National	1158	1158	7%	26%	20%	21%	20%	7%	100%
Gender
Female	616	586	5%	22%	20%	18%	27%	7%	100%
Male	542	572	8%	29%	20%	24%	13%	6%	100%
Age
18-24	102	123	8%	21%	20%	16%	20%	15%	100%
25-49	503	477	5%	28%	20%	13%	26%	8%	100%
50-64	308	284	8%	22%	19%	31%	16%	4%	100%
65+	245	274	9%	26%	21%	28%	12%	5%	100%
SEG
AB	273	282	8%	30%	24%	16%	17%	5%	100%
C1	353	341	6%	28%	24%	19%	18%	6%	100%
C2	245	244	5%	23%	15%	26%	22%	9%	100%
DE	287	291	8%	21%	16%	24%	22%	8%	100%
Region
London	125	163	12%	34%	17%	15%	16%	6%	100%
Midlands/Wales	361	311	10%	21%	22%	18%	22%	7%	100%
North	292	315	4%	26%	18%	23%	21%	8%	100%
Rest of South	275	269	5%	25%	20%	25%	18%	7%	100%
Scotland	105	99	2%	27%	24%	26%	19%	3%	100%
2019 General Election
Conservative Party	345	333	3%	13%	28%	41%	11%	5%	100%
Labour Party	269	253	14%	46%	17%	7%	11%	5%	100%
Liberal Democrats	90	90	15%	39%	24%	10%	11%	–	100%
2016 Brexit referendum
Leave	451	434	5%	18%	21%	38%	12%	6%	100%
Remain	435	402	10%	43%	22%	9%	11%	5%	100%

Prime Minister Liz Truss is expected to loosen immigration rules to help businesses fill vacancies by recruiting more overseas workers. To what extent, if at all, would you support or oppose this change?

	Unweighted	Weighted	Strongly oppose	Oppose	Neither oppose nor support	Support	Strongly support	Prefer not to say	Don’t know	Total
Overall
National	1158	1158	15%	12%	21%	22%	10%	6%	14%	100%
Gender
Female	616	586	13%	13%	17%	21%	10%	6%	19%	100%
Male	542	572	16%	11%	25%	23%	10%	6%	9%	100%
Age
18-24	102	123	7%	7%	12%	28%	13%	15%	18%	100%
25-49	503	477	13%	10%	15%	21%	14%	7%	19%	100%
50-64	308	284	18%	20%	28%	19%	4%	3%	8%	100%
65+	245	274	17%	10%	27%	24%	7%	3%	11%	100%
SEG
AB	273	282	8%	9%	18%	28%	17%	5%	14%	100%
C1	353	341	12%	9%	27%	27%	11%	5%	10%	100%
C2	245	244	15%	15%	23%	15%	9%	7%	16%	100%
DE	287	291	23%	16%	14%	17%	4%	7%	18%	100%
Region
London	125	163	13%	5%	22%	26%	17%	5%	12%	100%
Midlands/Wales	361	311	13%	11%	23%	23%	8%	7%	14%	100%
North	292	315	17%	14%	20%	20%	10%	7%	13%	100%
Rest of South	275	269	17%	14%	18%	20%	8%	7%	16%	100%
Scotland	105	99	11%	12%	21%	28%	8%	2%	18%	100%
2019 General Election
Conservative Party	345	333	22%	18%	28%	17%	4%	5%	7%	100%
Labour Party	269	253	6%	6%	20%	35%	19%	5%	8%	100%
Liberal Democrats	90	90	6%	5%	23%	37%	21%	–	7%	100%
2016 Brexit referendum
Leave	451	434	24%	18%	24%	15%	3%	6%	11%	100%
Remain	435	402	4%	7%	21%	35%	20%	4%	9%	100%

If there were a referendum on Britain’s membership of the European Union, how would you vote?

	Unweighted	Weighted	Join the European Union	Stay out of the European Union	Prefer not to say	Don’t know	Total
Overall
National	1158	1158	41%	32%	6%	20%	100%
Gender
Female	616	586	42%	25%	7%	26%	100%
Male	542	572	41%	39%	6%	14%	100%
Age
18-24	102	123	58%	13%	14%	15%	100%
25-49	503	477	49%	19%	7%	24%	100%
50-64	308	284	33%	46%	3%	18%	100%
65+	245	274	29%	48%	5%	18%	100%
SEG
AB	273	282	55%	24%	5%	16%	100%
C1	353	341	44%	31%	4%	21%	100%
C2	245	244	31%	41%	9%	19%	100%
DE	287	291	34%	34%	8%	23%	100%
Region
London	125	163	45%	30%	4%	21%	100%
Midlands/Wales	361	311	43%	29%	7%	20%	100%
North	292	315	36%	35%	8%	20%	100%
Rest of South	275	269	39%	33%	7%	20%	100%
Scotland	105	99	51%	30%	1%	18%	100%
2019 General Election
Conservative Party	345	333	15%	67%	5%	13%	100%
Labour Party	269	253	77%	8%	4%	11%	100%
Liberal Democrats	90	90	74%	12%	–	14%	100%
2016 Brexit referendum
Leave	451	434	12%	67%	4%	16%	100%
Remain	435	402	77%	8%	4%	11%	100%

Selected media coverage

• The Telegraph: Just nine per cent have a favourable view of Liz Truss
• Daily Mail: Liz Truss ‘has 17 days to save her job’: Mutinous Tory MPs round on beleaguered PM over mini-Budget debacle with ‘Penny Mordaunt and Rishi Sunak being lined up as a joint ticket to replace her’

Details

• Client: GB News
• Fieldwork Period: October 12, 2022
• Sampling Method: Online
• Population Sampled: All adults (18+) in Great Britain
• Sample Size: 1,158
• Data Collection: The data is acquired from a panel provider offering participants the chance to win money. The sampling relies on an online quota approach. Specifically, participants are sampled to meet Office of National Statistics quotas for gender, age, region, socio-economic group, vote in the 2019 general election, and vote in the 2016 Brexit referendum. No criteria are used to over- or undersample respondents. To ensure the polling is representative of the target population, we use official and reliable data sources to match the sample to demographic population targets.
• Weighting: The sample has been weighted to be representative of the population on the following variables: gender, age, socio-economic group, region, vote in the 2019 General Elections and 2016 Brexit referendum vote.
• Turnout Weighting for Voting Intention: To gauge the likelihood of a respondent voting in the General Elections, the poll used an 11-point scale to measure the certainty that the respondent would vote if there was an election tomorrow. The voting intention answers are then weighted by the likelihood to vote (by the numerical answer to the question divided by 10, e.g., a respondent providing a likelihood to vote of 8 out of 10 will have a weight of 0.8).
• Margin of Error: All polls are subject to a wide range of potential sources of error. On the basis of the historical record of the polls at recent general elections, there is a 9 in 10 chance that the true value of a party’s support lies within 4 points of the estimates provided by this poll, and a 2 in 3 chance that they lie within 2 points.

In a new poll commissioned by GB News, we find a 32pt lead to Labour. The full tables are available here.

If there were to be a general election tomorrow, which party would you vote for?

		Vote share (%)
		Latest Oct 6	Previous Sep 29
■	Labour	52	50
■	Conservative	20	20
■	Lib Dem	8	9
■	Green	7	8
■	SNP	5	5
■	Reform UK	4	3
■	Other party	3	4
■	Plaid Cymru	1	0
Population sampled: All adults (18+) in Great Britain. Sample sizes: 1512 (latest) and 2216 (previous).

To what extent, if at all, do you support or oppose calls for an early general election in 2022 or 2023?

	Unweighted	Weighted	Strongly oppose	Oppose	Neither oppose nor support	Support	Strongly support	Prefer not to say	Don’t know	Total
Overall
National	1512	1512	7%	7%	17%	14%	35%	9%	12%	100%
Gender
Female	789	781	5%	6%	15%	14%	34%	11%	14%	100%
Male	723	731	9%	7%	19%	14%	35%	6%	10%	100%
Age
18-24	134	160	2%	6%	10%	11%	42%	11%	18%	100%
25-49	654	623	3%	3%	15%	12%	40%	13%	15%	100%
50-64	380	371	9%	8%	20%	14%	33%	6%	10%	100%
65+	344	358	14%	13%	21%	19%	25%	2%	6%	100%
SEG
AB	370	368	6%	8%	14%	17%	36%	9%	11%	100%
C1	467	456	7%	7%	18%	13%	40%	6%	9%	100%
C2	313	317	7%	7%	18%	14%	33%	10%	12%	100%
DE	362	371	8%	5%	18%	12%	29%	10%	18%	100%
Region
London	168	213	8%	7%	13%	17%	39%	6%	10%	100%
Midlands/Wales	469	406	6%	9%	20%	15%	28%	9%	14%	100%
North	379	411	6%	7%	17%	13%	37%	10%	10%	100%
Rest of South	374	352	8%	5%	17%	13%	33%	9%	15%	100%
Scotland	122	129	8%	2%	16%	12%	46%	6%	10%	100%
2019 General Election
Conservative Party	459	448	18%	16%	21%	17%	15%	5%	9%	100%
Labour Party	335	321	1%	1%	9%	14%	64%	5%	6%	100%
Liberal Democrats	128	122	3%	2%	14%	19%	50%	6%	4%	100%
2016 Brexit referendum
Leave	574	566	14%	13%	16%	15%	27%	5%	11%	100%
Remain	560	525	3%	4%	15%	16%	52%	5%	6%	100%

Please indicate if you agree or disagree with the following statement: “People who are on benefits should see the amount of their benefits increase in line with inflation.”

	Unweighted	Weighted	Completely agree	Somewhat agree	Neither agree nor disagree	Somewhat disagree	Completely disagree	Prefer not to say	Don’t know	Total
Overall
National	1512	1512	36%	21%	11%	9%	7%	8%	9%	100%
Gender
Female	789	781	35%	21%	9%	7%	6%	10%	11%	100%
Male	723	731	37%	22%	13%	10%	7%	5%	7%	100%
Age
18-24	134	160	26%	26%	11%	6%	6%	10%	16%	100%
25-49	654	623	36%	20%	10%	7%	6%	12%	11%	100%
50-64	380	371	39%	21%	9%	9%	9%	5%	8%	100%
65+	344	358	36%	22%	16%	13%	5%	2%	5%	100%
SEG
AB	370	368	36%	22%	9%	9%	7%	9%	6%	100%
C1	467	456	32%	25%	12%	10%	8%	5%	9%	100%
C2	313	317	34%	21%	12%	9%	6%	7%	10%	100%
DE	362	371	41%	17%	11%	6%	4%	10%	11%	100%
Region
London	168	213	37%	27%	14%	6%	3%	4%	9%	100%
Midlands/Wales	469	406	32%	22%	10%	9%	8%	8%	11%	100%
North	379	411	38%	19%	10%	11%	6%	9%	7%	100%
Rest of South	374	352	33%	20%	13%	8%	8%	8%	11%	100%
Scotland	122	129	46%	24%	8%	7%	5%	3%	9%	100%
2019 General Election
Conservative Party	459	448	24%	23%	17%	14%	10%	4%	8%	100%
Labour Party	335	321	52%	24%	6%	5%	3%	5%	5%	100%
Liberal Democrats	128	122	46%	21%	9%	7%	4%	6%	7%	100%
2016 Brexit referendum
Leave	574	566	31%	20%	14%	12%	10%	5%	8%	100%
Remain	560	525	47%	23%	8%	7%	5%	4%	5%	100%

Which of the following do you think is most responsible for the current economic turmoil in the UK?

	Unweighted	Weighted	Global events outside the UK’s control such as the war in Ukraine	Energy companies	The UK government	None of the above	Prefer not to say	Don’t know	Total
Overall
National	1512	1512	26%	9%	44%	3%	8%	10%	100%
Gender
Female	789	781	21%	8%	46%	2%	11%	12%	100%
Male	723	731	32%	10%	41%	4%	5%	8%	100%
Age
18-24	134	160	13%	7%	49%	6%	11%	14%	100%
25-49	654	623	16%	8%	48%	4%	13%	11%	100%
50-64	380	371	30%	11%	42%	2%	6%	9%	100%
65+	344	358	46%	9%	35%	1%	2%	7%	100%
SEG
AB	370	368	30%	7%	45%	2%	10%	7%	100%
C1	467	456	28%	9%	46%	3%	5%	8%	100%
C2	313	317	27%	11%	41%	2%	8%	11%	100%
DE	362	371	20%	8%	42%	5%	11%	14%	100%
Region
London	168	213	24%	8%	48%	4%	5%	10%	100%
Midlands/Wales	469	406	31%	10%	39%	3%	9%	9%	100%
North	379	411	26%	11%	43%	2%	10%	9%	100%
Rest of South	374	352	27%	7%	44%	4%	9%	9%	100%
Scotland	122	129	15%	7%	53%	3%	5%	16%	100%
2019 General Election
Conservative Party	459	448	51%	10%	23%	3%	4%	9%	100%
Labour Party	335	321	11%	3%	74%	1%	6%	5%	100%
Liberal Democrats	128	122	21%	8%	56%	–	7%	8%	100%
2016 Brexit referendum
Leave	574	566	40%	9%	34%	3%	5%	8%	100%
Remain	560	525	21%	7%	58%	1%	5%	8%	100%

Which of the following comes closest to your view?

	Unweighted	Weighted	Police officers should remain politically neutral at all times to avoid alienating people	Police officers should be allowed to make political gestures, for example take the knee in a show of solidarity with black people	Don’t know	Prefer not to say	Total
Overall
National	1512	1512	58%	16%	17%	9%	100%
Gender
Female	789	781	51%	18%	20%	11%	100%
Male	723	731	65%	14%	14%	6%	100%
Age
18-24	134	160	35%	33%	23%	9%	100%
25-49	654	623	43%	23%	21%	14%	100%
50-64	380	371	66%	10%	18%	6%	100%
65+	344	358	85%	5%	7%	4%	100%
SEG
AB	370	368	52%	21%	15%	11%	100%
C1	467	456	59%	18%	16%	7%	100%
C2	313	317	67%	9%	16%	8%	100%
DE	362	371	53%	15%	21%	10%	100%
Region
London	168	213	63%	15%	16%	6%	100%
Midlands/Wales	469	406	58%	15%	18%	8%	100%
North	379	411	57%	17%	14%	12%	100%
Rest of South	374	352	54%	16%	20%	10%	100%
Scotland	122	129	57%	21%	19%	3%	100%
2019 General Election
Conservative Party	459	448	78%	8%	9%	5%	100%
Labour Party	335	321	45%	30%	17%	8%	100%
Liberal Democrats	128	122	58%	21%	15%	7%	100%
2016 Brexit referendum
Leave	574	566	75%	7%	13%	5%	100%
Remain	560	525	52%	27%	15%	6%	100%

Selected media coverage

• Sky News: More bad polling for the Conservatives
• London Playbook: Fuel nannies row — Back to the pressure cooker — Morton danger
• Daily Mail: Labour opens up a new 32-point poll lead over the Conservatives as infighting sees Nadine Dorries told to ‘settle down’ by minister after blue-on-blue attack on Liz Truss over ‘cruel’ benefit plans

Details

• Client: GB News
• Fieldwork Period: October 6, 2022
• Sampling Method: Online
• Population Sampled: All adults (18+) in Great Britain
• Sample Size: 1,512
• Data Collection: The data is acquired from a panel provider offering participants the chance to win money. The sampling relies on an online quota approach. Specifically, participants are sampled to meet Office of National Statistics quotas for gender, age, region, socio-economic group, vote in the 2019 general election, and vote in the 2016 Brexit referendum. No criteria are used to over- or undersample respondents. To ensure the polling is representative of the target population, we use official and reliable data sources to match the sample to demographic population targets.
• Weighting: The sample has been weighted to be representative of the population on the following variables: gender, age, socio-economic group, region, vote in the 2019 General Elections and 2016 Brexit referendum vote.
• Turnout Weighting for Voting Intention: To gauge the likelihood of a respondent voting in the General Elections, the poll used an 11-point scale to measure the certainty that the respondent would vote if there was an election tomorrow. The voting intention answers are then weighted by the likelihood to vote (by the numerical answer to the question divided by 10, e.g., a respondent providing a likelihood to vote of 8 out of 10 will have a weight of 0.8).
• Margin of Error: All polls are subject to a wide range of potential sources of error. On the basis of the historical record of the polls at recent general elections, there is a 9 in 10 chance that the true value of a party’s support lies within 4 points of the estimates provided by this poll, and a 2 in 3 chance that they lie within 2 points.

In a new poll commissioned by GB News, we find a significant change in the support for both Labour and Conservative. The full tables are available here.

If there were to be a general election tomorrow, which party would you vote for?

		Vote share (%)
		Latest Sep 29	Previous Sep 21
■	Labour	50	40
■	Conservative	20	28
■	Lib Dem	9	10
■	Green	8	8
■	SNP	5	6
■	Other party	4	4
■	Reform UK	3	4
■	Plaid Cymru	0	1
Population sampled: All adults (18+) in Great Britain. Sample sizes: 2216 (latest) and 1298 (previous).

What word or phrase first comes to mind when you think about Liz Truss’s economic policies?

Which of the following would be best to manage the British economy in the years ahead?

	Unweighted	Weighted	A Conservative government with Liz Truss as Prime Minister	A Labour government with Keir Starmer as Prime Minister	Don’t know	Prefer not to say	Total
Overall
National	2216	2216	10%	39%	43%	8%	100%
Gender
Female	1125	1115	7%	39%	45%	8%	100%
Male	1091	1101	13%	38%	41%	8%	100%
Age
18-24	155	235	6%	41%	45%	8%	100%
25-49	1008	913	5%	45%	43%	7%	100%
50-64	584	544	11%	35%	46%	9%	100%
65+	469	524	19%	30%	40%	10%	100%
SEG
AB	532	491	10%	45%	37%	8%	100%
C1	694	683	10%	45%	40%	5%	100%
C2	457	464	11%	30%	48%	11%	100%
DE	533	577	9%	33%	47%	11%	100%
Region
London	251	312	12%	40%	40%	8%	100%
Midlands/Wales	693	595	11%	36%	44%	9%	100%
North	556	603	6%	41%	44%	9%	100%
Rest of South	529	516	13%	36%	43%	8%	100%
Scotland	187	190	5%	44%	43%	8%	100%
2019 General Election
Conservative Party	688	650	28%	16%	48%	8%	100%
Labour Party	509	478	1%	75%	20%	4%	100%
Liberal Democrats	178	172	3%	63%	29%	5%	100%
2016 Brexit referendum
Leave	876	830	19%	26%	46%	9%	100%
Remain	823	769	5%	59%	29%	6%	100%

Selected media coverage

• The Telegraph: Benefits hit as Liz Truss tries to stem the mini-Budget bleeding
• The Herald: Second poll puts Labour 30 points ahead of Tories

Details

• Client: GB News
• Fieldwork Period: September 28-29, 2022
• Sampling Method: Online
• Population Sampled: All adults (18+) in Great Britain
• Sample Size: 2,216
• Data Collection: The data is acquired from a panel provider offering participants the chance to win money. The sampling relies on an online quota approach. Specifically, participants are sampled to meet Office of National Statistics quotas for gender, age, region, socio-economic group, vote in the 2019 general election, and vote in the 2016 Brexit referendum. No criteria are used to over- or undersample respondents. To ensure the polling is representative of the target population, we use official and reliable data sources to match the sample to demographic population targets.
• Weighting: The sample has been weighted to be representative of the population on the following variables: gender, age, socio-economic group, region, vote in the 2019 General Elections and 2016 Brexit referendum vote.
• Turnout Weighting for Voting Intention: To gauge the likelihood of a respondent voting in the General Elections, the poll used an 11-point scale to measure the certainty that the respondent would vote if there was an election tomorrow. The voting intention answers are then weighted by the likelihood to vote (by the numerical answer to the question divided by 10, e.g., a respondent providing a likelihood to vote of 8 out of 10 will have a weight of 0.8).
• Margin of Error: All polls are subject to a wide range of potential sources of error. On the basis of the historical record of the polls at recent general elections, there is a 9 in 10 chance that the true value of a party’s support lies within 4 points of the estimates provided by this poll, and a 2 in 3 chance that they lie within 2 points.

In a new poll commissioned by GB News, we find no changes in the support for Labour and Conservative. The full tables are available here.

If there were to be a general election tomorrow, which party would you vote for?

		Vote share (%)
		Latest Sep 21	Previous Sep 13
■	Labour	40	40
■	Conservative	28	28
■	Lib Dem	10	10
■	Green	8	6
■	SNP	6	4
■	Reform UK	4	5
■	Other party	4	4
■	Plaid Cymru	1	2
Population sampled: All adults (18+) in Great Britain. Sample sizes: 1298 (latest) and 1245 (previous).

To what extent, if at all, do you have a favourable or unfavourable opinion of Liz Truss?

	Unweighted	Weighted	Very favourable	Somewhat favourable	Somewhat unfavourable	Very unfavourable	Don’t know	Prefer not to say	Total
Overall
National	1298	1298	3%	14%	19%	30%	27%	7%	100%
Gender
Female	664	659	2%	11%	20%	29%	29%	8%	100%
Male	634	639	4%	16%	19%	31%	24%	6%	100%
Age
18-24	142	137	0%	7%	21%	38%	26%	7%	100%
25-49	581	535	2%	10%	21%	32%	28%	8%	100%
50-64	316	319	3%	16%	14%	32%	29%	7%	100%
65+	259	307	6%	20%	21%	22%	23%	7%	100%
SEG
AB	301	306	3%	11%	25%	31%	21%	9%	100%
C1	407	402	2%	13%	22%	32%	24%	7%	100%
C2	265	263	4%	17%	15%	30%	27%	6%	100%
DE	325	327	2%	14%	14%	27%	36%	7%	100%
Region
London	147	183	2%	13%	24%	36%	19%	6%	100%
Midlands/Wales	402	349	2%	14%	18%	28%	26%	11%	100%
North	326	353	4%	14%	20%	28%	29%	6%	100%
Rest of South	314	302	4%	15%	19%	26%	30%	6%	100%
Scotland	109	111	–	8%	13%	47%	25%	6%	100%
2019 General Election
Conservative Party	389	381	7%	29%	17%	12%	30%	5%	100%
Labour Party	296	286	1%	4%	27%	53%	14%	2%	100%
Liberal Democrats	104	104	1%	12%	28%	42%	11%	5%	100%
2016 Brexit referendum
Leave	510	486	5%	22%	16%	20%	29%	8%	100%
Remain	465	451	2%	7%	25%	46%	16%	4%	100%

To what extent, if at all, do you have a favourable or unfavourable opinion of Keir Starmer?

	Unweighted	Weighted	Very favourable	Somewhat favourable	Somewhat unfavourable	Very unfavourable	Don’t know	Prefer not to say	Total
Overall
National	1298	1298	4%	23%	21%	24%	21%	7%	100%
Gender
Female	664	659	4%	21%	20%	19%	27%	9%	100%
Male	634	639	4%	25%	21%	29%	15%	5%	100%
Age
18-24	142	137	5%	18%	25%	16%	26%	10%	100%
25-49	581	535	4%	28%	20%	14%	27%	7%	100%
50-64	316	319	4%	19%	18%	31%	19%	8%	100%
65+	259	307	5%	19%	22%	38%	11%	6%	100%
SEG
AB	301	306	4%	30%	25%	18%	16%	7%	100%
C1	407	402	5%	27%	20%	22%	18%	8%	100%
C2	265	263	3%	11%	23%	35%	22%	6%	100%
DE	325	327	4%	21%	16%	22%	29%	7%	100%
Region
London	147	183	7%	37%	18%	18%	14%	6%	100%
Midlands/Wales	402	349	3%	24%	19%	23%	20%	11%	100%
North	326	353	3%	18%	20%	29%	25%	6%	100%
Rest of South	314	302	3%	21%	24%	24%	22%	5%	100%
Scotland	109	111	8%	18%	23%	21%	24%	7%	100%
2019 General Election
Conservative Party	389	381	2%	9%	26%	47%	12%	4%	100%
Labour Party	296	286	11%	51%	14%	6%	14%	4%	100%
Liberal Democrats	104	104	3%	47%	26%	7%	12%	5%	100%
2016 Brexit referendum
Leave	510	486	3%	12%	19%	43%	15%	7%	100%
Remain	465	451	7%	39%	23%	11%	15%	5%	100%

The government is planning to scrap the current cap on bankers’ bonuses which it argues will help drive economic growth. To what extent, if at all, do you support this policy?

	Unweighted	Weighted	Strongly support	Tend to support	Neither support nor oppose	Tend to oppose	Strongly oppose	Prefer not to say	Don’t know	Total
Overall
National	1298	1298	5%	7%	13%	14%	38%	6%	17%	100%
Gender
Female	664	659	3%	6%	13%	12%	35%	7%	23%	100%
Male	634	639	6%	8%	13%	15%	42%	4%	12%	100%
Age
18-24	142	137	4%	10%	15%	7%	30%	9%	25%	100%
25-49	581	535	4%	7%	9%	13%	39%	7%	20%	100%
50-64	316	319	6%	6%	15%	13%	40%	4%	16%	100%
65+	259	307	4%	8%	16%	18%	39%	3%	11%	100%
SEG
AB	301	306	4%	7%	16%	13%	42%	6%	12%	100%
C1	407	402	4%	6%	11%	16%	46%	6%	11%	100%
C2	265	263	4%	10%	12%	12%	33%	5%	23%	100%
DE	325	327	8%	6%	13%	13%	30%	5%	25%	100%
Region
London	147	183	4%	9%	15%	15%	39%	4%	15%	100%
Midlands/Wales	402	349	4%	7%	9%	14%	39%	8%	19%	100%
North	326	353	6%	8%	15%	13%	33%	6%	18%	100%
Rest of South	314	302	4%	9%	13%	15%	39%	5%	15%	100%
Scotland	109	111	6%	1%	12%	9%	51%	3%	19%	100%
2019 General Election
Conservative Party	389	381	6%	13%	18%	17%	27%	3%	15%	100%
Labour Party	296	286	3%	5%	10%	12%	53%	5%	13%	100%
Liberal Democrats	104	104	1%	3%	13%	21%	50%	1%	12%	100%
2016 Brexit referendum
Leave	510	486	6%	11%	15%	17%	30%	5%	17%	100%
Remain	465	451	3%	5%	12%	12%	52%	4%	12%	100%

To what extent, if at all, would you support or oppose Britain reducing the overall level of net migration from its current level of 250,000 a year to have a maximum upper limit of 100,000 a year?

	Unweighted	Weighted	Strongly support	Tend to support	Neither support nor oppose	Tend to oppose	Strongly oppose	Prefer not to say	Don’t know	Total
Overall
National	1298	1298	26%	14%	14%	10%	11%	7%	19%	100%
Gender
Female	664	659	21%	12%	13%	10%	10%	8%	25%	100%
Male	634	639	31%	15%	14%	11%	13%	5%	11%	100%
Age
18-24	142	137	13%	10%	13%	13%	13%	11%	27%	100%
25-49	581	535	16%	11%	16%	12%	12%	8%	25%	100%
50-64	316	319	31%	17%	13%	9%	9%	6%	15%	100%
65+	259	307	45%	17%	10%	7%	10%	3%	8%	100%
SEG
AB	301	306	18%	12%	16%	16%	15%	9%	13%	100%
C1	407	402	24%	15%	14%	13%	12%	6%	16%	100%
C2	265	263	32%	16%	13%	6%	8%	6%	20%	100%
DE	325	327	30%	12%	12%	6%	9%	5%	26%	100%
Region
London	147	183	20%	18%	12%	11%	15%	7%	17%	100%
Midlands/Wales	402	349	24%	14%	12%	10%	12%	9%	19%	100%
North	326	353	29%	12%	15%	9%	9%	5%	20%	100%
Rest of South	314	302	30%	14%	14%	10%	9%	7%	16%	100%
Scotland	109	111	22%	9%	15%	14%	16%	3%	21%	100%
2019 General Election
Conservative Party	389	381	54%	17%	9%	4%	3%	3%	10%	100%
Labour Party	296	286	5%	11%	17%	18%	26%	5%	19%	100%
Liberal Democrats	104	104	10%	15%	15%	25%	19%	3%	14%	100%
2016 Brexit referendum
Leave	510	486	52%	15%	8%	3%	3%	6%	12%	100%
Remain	465	451	9%	11%	16%	20%	23%	4%	17%	100%

Details

• Client: GB News
• Fieldwork Period: September 21, 2022
• Sampling Method: Online
• Population Sampled: All adults (18+) in Great Britain
• Sample Size: 1,298
• Data Collection: The data is acquired from a panel provider offering participants the chance to win money. The sampling relies on an online quota approach. Specifically, participants are sampled to meet Office of National Statistics quotas for gender, age, region, socio-economic group, vote in the 2019 general election, and vote in the 2016 Brexit referendum. No criteria are used to over- or undersample respondents. To ensure the polling is representative of the target population, we use official and reliable data sources to match the sample to demographic population targets.
• Weighting: The sample has been weighted to be representative of the population on the following variables: gender, age, socio-economic group, region, vote in the 2019 General Elections and 2016 Brexit referendum vote.
• Turnout Weighting for Voting Intention: To gauge the likelihood of a respondent voting in the General Elections, the poll used an 11-point scale to measure the certainty that the respondent would vote if there was an election tomorrow. The voting intention answers are then weighted by the likelihood to vote (by the numerical answer to the question divided by 10, e.g., a respondent providing a likelihood to vote of 8 out of 10 will have a weight of 0.8).
• Margin of Error: All polls are subject to a wide range of potential sources of error. On the basis of the historical record of the polls at recent general elections, there is a 9 in 10 chance that the true value of a party’s support lies within 4 points of the estimates provided by this poll, and a 2 in 3 chance that they lie within 2 points.

In a new poll commissioned by GB News, we find no changes in the support for Labour and Conservative. The full tables are available here.

If there were to be a general election tomorrow, which party would you vote for?

		Vote share (%)
		Latest Sep 13	Previous Sep 7
■	Labour	40	40
■	Conservative	28	28
■	Lib Dem	10	9
■	Green	6	7
■	Reform UK	5	4
■	SNP	4	5
■	Other party	4	5
■	Plaid Cymru	2	1
Population sampled: All adults (18+) in Great Britain. Sample sizes: 1245 (latest) and 1162 (previous).

What word or phrase first comes to mind when you think about King Charles III?

To what extent, if at all, do you have a favourable or unfavourable opinion of King Charles III?

	Unweighted	Weighted	Very favourable	Somewhat favourable	Somewhat unfavourable	Very unfavourable	Don’t know	Prefer not to say	Total
Overall
National	1245	1245	22%	35%	12%	11%	16%	4%	100%
Gender
Female	657	651	21%	33%	13%	10%	18%	4%	100%
Male	588	594	22%	38%	12%	11%	13%	4%	100%
Age
18-24	132	132	9%	24%	12%	22%	24%	8%	100%
25-49	527	513	16%	33%	14%	14%	19%	4%	100%
50-64	345	306	26%	42%	10%	8%	11%	4%	100%
65+	241	294	33%	37%	12%	4%	12%	3%	100%
SEG
AB	296	292	17%	37%	14%	13%	16%	2%	100%
C1	383	386	22%	39%	10%	11%	14%	5%	100%
C2	264	259	30%	28%	12%	9%	14%	6%	100%
DE	302	308	18%	34%	13%	10%	20%	4%	100%
Region
London	137	176	18%	38%	17%	12%	14%	1%	100%
Midlands/Wales	394	334	25%	34%	12%	11%	13%	5%	100%
North	317	339	19%	38%	9%	11%	19%	4%	100%
Rest of South	296	290	24%	36%	11%	8%	16%	5%	100%
Scotland	101	107	20%	23%	16%	18%	20%	4%	100%
2019 General Election
Conservative Party	371	365	38%	41%	7%	4%	8%	2%	100%
Labour Party	276	264	9%	33%	20%	18%	16%	4%	100%
Liberal Democrats	102	97	22%	46%	12%	8%	10%	2%	100%
2016 Brexit referendum
Leave	482	466	30%	39%	8%	9%	12%	2%	100%
Remain	454	432	16%	37%	17%	15%	11%	4%	100%

Do you think the legacy of Queen Elizabeth II is good or bad for Britain?

	Unweighted	Weighted	Good for Britain	Neither good nor bad for Britain	Bad for Britain	Prefer not to say	Don’t know	Total
Overall
National	1245	1245	74%	11%	5%	3%	7%	100%
Gender
Female	657	651	73%	11%	5%	3%	9%	100%
Male	588	594	75%	12%	4%	3%	6%	100%
Age
18-24	132	132	54%	13%	11%	8%	14%	100%
25-49	527	513	69%	12%	7%	3%	9%	100%
50-64	345	306	81%	9%	2%	1%	6%	100%
65+	241	294	85%	11%	1%	0%	3%	100%
SEG
AB	296	292	71%	14%	5%	3%	6%	100%
C1	383	386	76%	12%	4%	2%	6%	100%
C2	264	259	74%	10%	4%	2%	10%	100%
DE	302	308	75%	9%	6%	3%	8%	100%
Region
London	137	176	70%	13%	7%	1%	9%	100%
Midlands/Wales	394	334	75%	11%	5%	3%	6%	100%
North	317	339	76%	11%	4%	2%	6%	100%
Rest of South	296	290	79%	7%	3%	4%	8%	100%
Scotland	101	107	59%	21%	6%	4%	10%	100%
2019 General Election
Conservative Party	371	365	91%	6%	1%	1%	1%	100%
Labour Party	276	264	61%	18%	12%	3%	6%	100%
Liberal Democrats	102	97	81%	13%	2%	1%	3%	100%
2016 Brexit referendum
Leave	482	466	86%	6%	2%	1%	4%	100%
Remain	454	432	66%	17%	7%	3%	7%	100%

Do you think Britain should continue to have a monarchy in the future, or should it be replaced with an elected head of state?

	Unweighted	Weighted	Should continue to have a monarchy	Should have an elected head of state instead	Prefer not to say	Don’t know	Total
Overall
National	1245	1245	63%	19%	3%	16%	100%
Gender
Female	657	651	60%	18%	3%	19%	100%
Male	588	594	66%	19%	2%	13%	100%
Age
18-24	132	132	33%	33%	7%	27%	100%
25-49	527	513	54%	22%	4%	20%	100%
50-64	345	306	72%	14%	2%	12%	100%
65+	241	294	82%	11%	0%	7%	100%
SEG
AB	296	292	57%	24%	2%	16%	100%
C1	383	386	66%	18%	4%	12%	100%
C2	264	259	67%	13%	2%	17%	100%
DE	302	308	60%	19%	2%	19%	100%
Region
London	137	176	57%	29%	1%	14%	100%
Midlands/Wales	394	334	66%	16%	4%	14%	100%
North	317	339	67%	17%	2%	14%	100%
Rest of South	296	290	65%	11%	4%	20%	100%
Scotland	101	107	43%	35%	2%	19%	100%
2019 General Election
Conservative Party	371	365	86%	6%	1%	7%	100%
Labour Party	276	264	44%	36%	5%	15%	100%
Liberal Democrats	102	97	69%	16%	–	15%	100%
2016 Brexit referendum
Leave	482	466	77%	11%	2%	10%	100%
Remain	454	432	53%	30%	3%	14%	100%

Details

• Client: GB News
• Fieldwork Period: September 13, 2022
• Sampling Method: Online
• Population Sampled: All adults (18+) in Great Britain
• Sample Size: 1,245
• Data Collection: The data is acquired from a panel provider offering participants the chance to win money. The sampling relies on an online quota approach. Specifically, participants are sampled to meet Office of National Statistics quotas for gender, age, region, socio-economic group, vote in the 2019 general election, and vote in the 2016 Brexit referendum. No criteria are used to over- or undersample respondents. To ensure the polling is representative of the target population, we use official and reliable data sources to match the sample to demographic population targets.
• Weighting: The sample has been weighted to be representative of the population on the following variables: gender, age, socio-economic group, region, vote in the 2019 General Elections and 2016 Brexit referendum vote.
• Turnout Weighting for Voting Intention: To gauge the likelihood of a respondent voting in the General Elections, the poll used an 11-point scale to measure the certainty that the respondent would vote if there was an election tomorrow. The voting intention answers are then weighted by the likelihood to vote (by the numerical answer to the question divided by 10, e.g., a respondent providing a likelihood to vote of 8 out of 10 will have a weight of 0.8).
• Margin of Error: All polls are subject to a wide range of potential sources of error. On the basis of the historical record of the polls at recent general elections, there is a 9 in 10 chance that the true value of a party’s support lies within 4 points of the estimates provided by this poll, and a 2 in 3 chance that they lie within 2 points.

In a new poll commissioned by GB News, we find a comfortable lead for Labour. The full tables are available here.

If there were to be a general election tomorrow, which party would you vote for?

		Vote share (%)
		Latest Sep 7	Previous Aug 30
■	Labour	40	42
■	Conservative	28	25
■	Lib Dem	9	10
■	Green	7	7
■	SNP	5	5
■	Other party	5	6
■	Reform UK	4	4
■	Plaid Cymru	1	2
Population sampled: All adults (18+) in Great Britain. Sample sizes: 1162 (latest) and 1203 (previous).

What word or phrase first comes to mind when you think about the Conservative Party?

To what extent, if at all, do you have a favourable or unfavourable opinion of Liz Truss?

	Unweighted	Weighted	Very favourable	Somewhat favourable	Somewhat unfavourable	Very unfavourable	Don’t know	Prefer not to say	Total
Overall
National	1162	1162	3%	12%	20%	31%	29%	5%	100%
Gender
Female	600	600	1%	10%	20%	31%	32%	6%	100%
Male	562	562	5%	15%	20%	30%	26%	4%	100%
Age
18-24	127	123	2%	5%	23%	33%	30%	6%	100%
25-49	492	479	1%	7%	19%	37%	29%	7%	100%
50-64	298	285	3%	17%	18%	30%	27%	5%	100%
65+	245	275	8%	20%	22%	18%	30%	2%	100%
SEG
AB	286	277	2%	14%	23%	36%	23%	2%	100%
C1	349	352	2%	13%	20%	31%	29%	5%	100%
C2	240	236	8%	11%	17%	28%	31%	5%	100%
DE	287	296	2%	10%	20%	27%	34%	7%	100%
Region
London	135	164	3%	21%	21%	27%	24%	4%	100%
Midlands/Wales	355	312	3%	12%	18%	33%	28%	6%	100%
North	285	316	3%	10%	19%	28%	33%	7%	100%
Rest of South	287	270	4%	11%	23%	24%	33%	4%	100%
Scotland	100	99	–	8%	21%	53%	18%	–	100%
2019 General Election
Conservative Party	348	349	8%	27%	23%	8%	31%	1%	100%
Labour Party	267	254	0%	4%	19%	57%	16%	4%	100%
Liberal Democrats	90	88	2%	8%	29%	44%	13%	4%	100%
2016 Brexit referendum
Leave	453	435	5%	21%	21%	18%	31%	4%	100%
Remain	420	403	1%	8%	21%	48%	18%	3%	100%

Energy bills for a typical household are forecast to rise considerably over the next few months to more than £3,500. It has been suggested that the government cap the typical energy bill at around £2,500 at an overall cost of £150 billion to taxpayers. To what extent, if at all, would you support or oppose this plan?

	Unweighted	Weighted	Completely support	Somewhat support	Neither support nor oppose	Somewhat oppose	Completely oppose	Prefer not to say	Don’t know	Total
Overall
National	1162	1162	21%	30%	13%	6%	8%	4%	17%	100%
Gender
Female	600	600	16%	28%	12%	7%	8%	6%	24%	100%
Male	562	562	25%	33%	14%	6%	9%	3%	10%	100%
Age
18-24	127	123	9%	30%	4%	5%	10%	8%	33%	100%
25-49	492	479	18%	28%	14%	7%	9%	4%	19%	100%
50-64	298	285	21%	33%	13%	7%	7%	4%	15%	100%
65+	245	275	31%	31%	17%	5%	6%	2%	9%	100%
SEG
AB	286	277	19%	35%	13%	6%	10%	4%	14%	100%
C1	349	352	20%	30%	14%	8%	8%	2%	17%	100%
C2	240	236	25%	29%	17%	4%	6%	4%	16%	100%
DE	287	296	19%	28%	10%	7%	9%	7%	21%	100%
Region
London	135	164	17%	43%	9%	11%	5%	5%	10%	100%
Midlands/Wales	355	312	19%	29%	14%	8%	10%	3%	18%	100%
North	285	316	22%	22%	15%	4%	9%	5%	24%	100%
Rest of South	287	270	23%	33%	13%	4%	6%	4%	16%	100%
Scotland	100	99	20%	33%	14%	7%	12%	4%	10%	100%
2019 General Election
Conservative Party	348	349	29%	34%	15%	4%	5%	1%	11%	100%
Labour Party	267	254	21%	32%	11%	8%	12%	3%	13%	100%
Liberal Democrats	90	88	12%	46%	13%	6%	8%	1%	14%	100%
2016 Brexit referendum
Leave	453	435	28%	31%	16%	4%	7%	3%	11%	100%
Remain	420	403	18%	34%	13%	7%	10%	2%	15%	100%

The total number of illegal migrants who have crossed the English Channel in small boats this year has reached 22,560, compared to 12,500 at the same point last year, and 299 in 2018. What is your opinion of the government’s current approach to managing this issue?

	Unweighted	Weighted	The current approach is too harsh	The current approach is about right	The current approach is too soft	Prefer not to say	Don’t know	Total
Overall
National	1162	1162	16%	3%	57%	5%	20%	100%
Gender
Female	600	600	16%	4%	48%	6%	25%	100%
Male	562	562	16%	2%	65%	3%	14%	100%
Age
18-24	127	123	24%	6%	24%	7%	40%	100%
25-49	492	479	21%	2%	47%	7%	23%	100%
50-64	298	285	14%	4%	66%	2%	14%	100%
65+	245	275	6%	3%	79%	2%	10%	100%
SEG
AB	286	277	26%	4%	43%	5%	22%	100%
C1	349	352	15%	2%	57%	5%	21%	100%
C2	240	236	13%	3%	66%	4%	14%	100%
DE	287	296	10%	3%	61%	6%	20%	100%
Region
London	135	164	21%	3%	53%	5%	18%	100%
Midlands/Wales	355	312	15%	2%	61%	5%	18%	100%
North	285	316	16%	3%	57%	5%	19%	100%
Rest of South	287	270	14%	4%	54%	4%	24%	100%
Scotland	100	99	21%	3%	54%	5%	17%	100%
2019 General Election
Conservative Party	348	349	3%	4%	80%	2%	10%	100%
Labour Party	267	254	39%	3%	30%	3%	26%	100%
Liberal Democrats	90	88	28%	5%	41%	6%	20%	100%
2016 Brexit referendum
Leave	453	435	4%	2%	83%	2%	9%	100%
Remain	420	403	33%	4%	34%	5%	24%	100%

Details

• Client: GB News
• Fieldwork Period: September 7, 2022
• Sampling Method: Online
• Population Sampled: All adults (18+) in Great Britain
• Sample Size: 1,162
• Data Collection: The data is acquired from a panel provider offering participants the chance to win money. The sampling relies on an online quota approach. Specifically, participants are sampled to meet Office of National Statistics quotas for gender, age, region, socio-economic group, vote in the 2019 general election, and vote in the 2016 Brexit referendum. No criteria are used to over- or undersample respondents. To ensure the polling is representative of the target population, we use official and reliable data sources to match the sample to demographic population targets.
• Weighting: The sample has been weighted to be representative of the population on the following variables: gender, age, socio-economic group, region, vote in the 2019 General Elections and 2016 Brexit referendum vote.
• Turnout Weighting for Voting Intention: To gauge the likelihood of a respondent voting in the General Elections, the poll used an 11-point scale to measure the certainty that the respondent would vote if there was an election tomorrow. The voting intention answers are then weighted by the likelihood to vote (by the numerical answer to the question divided by 10, e.g., a respondent providing a likelihood to vote of 8 out of 10 will have a weight of 0.8).
• Margin of Error: All polls are subject to a wide range of potential sources of error. On the basis of the historical record of the polls at recent general elections, there is a 9 in 10 chance that the true value of a party’s support lies within 4 points of the estimates provided by this poll, and a 2 in 3 chance that they lie within 2 points.

In a new poll commissioned by GB News, we find a stable lead for Labour. All changes compared to our previous GB Voting Intention poll are within the margin of error. The full tables are available here.

If there were to be a general election tomorrow, which party would you vote for?

		Vote share (%)
		Latest Aug 30	Previous Aug 22
■	Labour	42	40
■	Conservative	25	26
■	Lib Dem	10	11
■	Green	7	6
■	Other party	6	5
■	SNP	5	6
■	Reform UK	4	5
■	Plaid Cymru	2	1
Population sampled: All adults (18+) in Great Britain. Sample sizes: 1203 (latest) and 1235 (previous).

What word or phrase first comes to mind when you think about Keir Starmer?

Grassroots campaigns are encouraging households to cancel their direct debits to energy companies and refuse to pay until prices are brought down. Do you support or oppose this campaign?

	Unweighted	Weighted	Completely support	Somewhat support	Neither support nor oppose	Somewhat oppose	Completely oppose	Prefer not to say	Don’t know	Total
Overall
National	1203	1203	15%	18%	20%	13%	16%	5%	13%	100%
Gender
Female	633	629	12%	17%	21%	13%	15%	5%	17%	100%
Male	570	574	19%	19%	20%	13%	18%	4%	8%	100%
Age
18-24	146	127	18%	24%	18%	11%	7%	6%	17%	100%
25-49	513	496	17%	20%	17%	13%	10%	5%	18%	100%
50-64	312	295	14%	16%	25%	14%	17%	3%	11%	100%
65+	232	285	13%	14%	22%	13%	30%	4%	4%	100%
SEG
AB	293	267	11%	21%	19%	14%	20%	2%	12%	100%
C1	367	371	11%	18%	22%	14%	16%	7%	11%	100%
C2	248	252	22%	18%	25%	8%	14%	4%	10%	100%
DE	295	313	19%	15%	15%	13%	15%	5%	17%	100%
Region
London	133	170	18%	22%	17%	17%	18%	3%	5%	100%
Midlands/Wales	378	323	11%	18%	21%	15%	18%	5%	13%	100%
North	293	327	17%	17%	22%	8%	16%	5%	15%	100%
Rest of South	299	280	15%	17%	21%	13%	16%	5%	14%	100%
Scotland	100	103	21%	18%	20%	12%	10%	6%	13%	100%
2019 General Election
Conservative Party	360	360	10%	14%	22%	15%	26%	5%	8%	100%
Labour Party	273	260	17%	27%	21%	13%	9%	3%	10%	100%
Liberal Democrats	95	93	7%	21%	22%	18%	20%	–	11%	100%
2016 Brexit referendum
Leave	463	450	14%	17%	22%	12%	22%	4%	9%	100%
Remain	433	418	16%	20%	20%	15%	16%	3%	9%	100%

Do you agree or disagree that violent crime in Britain is “out of control”?

	Unweighted	Weighted	Completely agree	Somewhat agree	Neither agree nor disagree	Somewhat disagree	Completely disagree	Prefer not to say	Don’t know	Total
Overall
National	1203	1203	29%	32%	14%	11%	4%	2%	8%	100%
Gender
Female	633	629	26%	35%	13%	10%	3%	4%	9%	100%
Male	570	574	32%	29%	15%	13%	4%	1%	6%	100%
Age
18-24	146	127	12%	31%	17%	12%	6%	6%	16%	100%
25-49	513	496	24%	30%	14%	14%	4%	4%	11%	100%
50-64	312	295	35%	32%	14%	11%	2%	1%	4%	100%
65+	232	285	38%	36%	13%	8%	2%	–	2%	100%
SEG
AB	293	267	24%	30%	16%	17%	7%	2%	4%	100%
C1	367	371	22%	36%	15%	13%	3%	2%	8%	100%
C2	248	252	38%	33%	11%	8%	1%	2%	5%	100%
DE	295	313	35%	28%	13%	7%	3%	3%	11%	100%
Region
London	133	170	36%	27%	13%	15%	4%	2%	3%	100%
Midlands/Wales	378	323	31%	31%	15%	10%	3%	2%	7%	100%
North	293	327	29%	35%	12%	10%	2%	2%	9%	100%
Rest of South	299	280	23%	33%	16%	12%	4%	3%	8%	100%
Scotland	100	103	28%	31%	13%	13%	5%	2%	8%	100%
2019 General Election
Conservative Party	360	360	36%	33%	12%	9%	2%	2%	5%	100%
Labour Party	273	260	25%	34%	17%	14%	6%	1%	3%	100%
Liberal Democrats	95	93	12%	39%	16%	23%	3%	–	6%	100%
2016 Brexit referendum
Leave	463	450	41%	30%	12%	8%	1%	2%	6%	100%
Remain	433	418	19%	34%	18%	18%	6%	1%	5%	100%

Which of the following statements do you believe to be true?

	Unweighted	Weighted	Princess Diana died in an accident	Princess Diana was assassinated	Prefer not to say	Don’t know	Total
Overall
National	1203	1203	40%	29%	5%	27%	100%
Gender
Female	633	629	37%	29%	6%	29%	100%
Male	570	574	44%	28%	4%	24%	100%
Age
18-24	146	127	18%	44%	9%	28%	100%
25-49	513	496	37%	29%	6%	28%	100%
50-64	312	295	43%	28%	3%	26%	100%
65+	232	285	52%	22%	2%	24%	100%
SEG
AB	293	267	47%	26%	6%	22%	100%
C1	367	371	41%	22%	6%	31%	100%
C2	248	252	36%	37%	4%	23%	100%
DE	295	313	35%	33%	4%	28%	100%
Region
London	133	170	48%	27%	4%	21%	100%
Midlands/Wales	378	323	39%	25%	5%	30%	100%
North	293	327	36%	32%	5%	27%	100%
Rest of South	299	280	42%	27%	5%	26%	100%
Scotland	100	103	37%	33%	4%	25%	100%
2019 General Election
Conservative Party	360	360	52%	23%	5%	20%	100%
Labour Party	273	260	42%	30%	3%	25%	100%
Liberal Democrats	95	93	54%	17%	4%	25%	100%
2016 Brexit referendum
Leave	463	450	42%	30%	4%	23%	100%
Remain	433	418	48%	23%	3%	25%	100%

Details

• Client: GB News
• Fieldwork Period: August 30, 2022
• Sampling Method: Online
• Population Sampled: All adults (18+) in Great Britain
• Sample Size: 1,203
• Data Collection: The data is acquired from a panel provider offering participants the chance to win money. The sampling relies on an online quota approach. Specifically, participants are sampled to meet Office of National Statistics quotas for gender, age, region, socio-economic group, vote in the 2019 general election, and vote in the 2016 Brexit referendum. No criteria are used to over- or undersample respondents. To ensure the polling is representative of the target population, we use official and reliable data sources to match the sample to demographic population targets.
• Weighting: The sample has been weighted to be representative of the population on the following variables: gender, age, socio-economic group, region, vote in the 2019 General Elections and 2016 Brexit referendum vote.
• Turnout Weighting for Voting Intention: To gauge the likelihood of a respondent voting in the General Elections, the poll used an 11-point scale to measure the certainty that the respondent would vote if there was an election tomorrow. The voting intention answers are then weighted by the likelihood to vote (by the numerical answer to the question divided by 10, e.g., a respondent providing a likelihood to vote of 8 out of 10 will have a weight of 0.8).
• Margin of Error: All polls are subject to a wide range of potential sources of error. On the basis of the historical record of the polls at recent general elections, there is a 9 in 10 chance that the true value of a party’s support lies within 4 points of the estimates provided by this poll, and a 2 in 3 chance that they lie within 2 points.

In a new poll for GB News, we find that the Brits want Keir Starmer to become Prime Minister. The full tables are available here.

If there were to be a general election tomorrow, which party would you vote for?

		Vote share (%)
■	Labour	40
■	Conservative	26
■	Lib Dem	11
■	SNP	6
■	Green	6
■	Reform UK	5
■	Other party	5
■	Plaid Cymru	1
GB – 1,235 – 22 August 2022

If you had to choose, would you rather have…

A Conservative government with Liz Truss as Prime Minister or a Labour government with Keir Starmer as Prime Minister?

	Unweighted	Weighted	A Conservative government with Liz Truss as Prime Minister	A Labour government with Keir Starmer as Prime Minister	Prefer not to say	Don’t know	Total
Overall
National	1235	1235	22%	41%	9%	28%	100%
Gender
Female	641	646	17%	40%	9%	34%	100%
Male	594	589	27%	41%	9%	23%	100%
Age
18-24	130	131	12%	50%	15%	23%	100%
25-49	551	509	10%	48%	7%	35%	100%
50-64	310	303	25%	31%	12%	32%	100%
65+	244	292	42%	35%	8%	15%	100%
SEG
AB	287	292	30%	39%	7%	24%	100%
C1	378	374	18%	51%	7%	24%	100%
C2	266	257	24%	31%	12%	33%	100%
DE	304	312	17%	39%	12%	33%	100%
Region
London	135	174	25%	45%	8%	22%	100%
Midlands/Wales	377	332	25%	36%	8%	31%	100%
North	309	336	18%	40%	11%	31%	100%
Rest of South	304	287	23%	40%	9%	28%	100%
Scotland	110	106	12%	53%	11%	24%	100%
2019 General Election
Conservative Party	361	364	58%	11%	7%	23%	100%
Labour Party	276	254	1%	84%	7%	7%	100%
Liberal Democrats	95	93	7%	61%	7%	25%	100%
2016 Brexit referendum
Leave	469	462	40%	24%	9%	26%	100%
Remain	452	429	10%	67%	7%	17%	100%

A Conservative government with Rishi Sunak as Prime Minister as Prime Minister or a Labour government with Keir Starmer as Prime Minister?

	Unweighted	Weighted	A Conservative government with Rishi Sunak as Prime Minister	A Labour government with Keir Starmer as Prime Minister	Prefer not to say	Don’t know	Total
Overall
National	1235	1235	23%	40%	9%	28%	100%
Gender
Female	641	646	18%	41%	9%	32%	100%
Male	594	589	27%	40%	9%	23%	100%
Age
18-24	130	131	15%	49%	14%	22%	100%
25-49	551	509	12%	46%	6%	35%	100%
50-64	310	303	27%	32%	10%	31%	100%
65+	244	292	40%	34%	9%	16%	100%
SEG
AB	287	292	31%	38%	8%	23%	100%
C1	378	374	19%	50%	6%	25%	100%
C2	266	257	22%	31%	13%	34%	100%
DE	304	312	19%	38%	11%	32%	100%
Region
London	135	174	25%	45%	6%	24%	100%
Midlands/Wales	377	332	24%	36%	8%	31%	100%
North	309	336	19%	41%	10%	30%	100%
Rest of South	304	287	28%	38%	9%	25%	100%
Scotland	110	106	11%	51%	11%	27%	100%
2019 General Election
Conservative Party	361	364	57%	12%	8%	23%	100%
Labour Party	276	254	3%	83%	5%	9%	100%
Liberal Democrats	95	93	21%	56%	6%	17%	100%
2016 Brexit referendum
Leave	469	462	39%	25%	11%	25%	100%
Remain	452	429	15%	64%	5%	16%	100%

What word or phrase first comes to mind when you think about Liz Truss?

Media coverage

• GB News: Brits want Keir Starmer to become Prime Minister over both Liz Truss and Rishi Sunak – GB News People’s Poll finds

Selected social media

Brits want Keir Starmer to become Prime Minister over both Liz Truss and Rishi Sunak – GB News People's Poll findshttps://t.co/neQw3pVcJ9

— GB News (@GBNEWS) August 25, 2022

Details

• Client: GB News
• Fieldwork Period: August 22, 2022
• Sampling Method: Online
• Population Sampled: All adults (18+) in Great Britain
• Sample Size: 1,235
• Data Collection: The data is acquired from a panel provider offering participants the chance to win money. The sampling relies on an online quota approach. Specifically, participants are sampled to meet Office of National Statistics quotas for gender, age, region, socio-economic group, vote in the 2019 general election, and vote in the 2016 Brexit referendum. No criteria are used to over- or undersample respondents. To ensure the polling is representative of the target population, we use official and reliable data sources to match the sample to demographic population targets.
• Weighting: The sample has been weighted to be representative of the population on the following variables: gender, age, socio-economic group, region, vote in the 2019 General Elections and 2016 Brexit referendum vote.
• Turnout Weighting for Voting Intention: To gauge the likelihood of a respondent voting in the General Elections, the poll used an 11-point scale to measure the certainty that the respondent would vote if there was an election tomorrow. The voting intention answers are then weighted by the likelihood to vote (by the numerical answer to the question divided by 10, e.g., a respondent providing a likelihood to vote of 8 out of 10 will have a weight of 0.8).
• Margin of Error: All polls are subject to a wide range of potential sources of error. On the basis of the historical record of the polls at recent general elections, there is a 9 in 10 chance that the true value of a party’s support lies within 4 points of the estimates provided by this poll, and a 2 in 3 chance that they lie within 2 points.

In a new poll conducted for UnHerd, we asked the public a series of questions to the Conservative Party leadership election.

Q1. Who of the following, if any, would you like to see replace Boris Johnson as Prime Minister and Conservative Party leader?

See the full tables for all answers.

Q2. Which of the following issues do you want the next Conservative Party leader and Prime Minister to prioritise? Please tick up to three.

The numbers show the relative support to the issues among all answers provided by the respondents.
See the full tables for all answers.

Q3. Some candidates to be the next Prime Minister and Conservative Party leader have pledged to lower green levies (taxes to discourage the use of inefficient sources of energy) on people’s energy bills. To what extent do you agree or disagree with this pledge?

	Unweighted	Weighted	Completely agree	Somewhat agree	Neither agree nor disagree	Somewhat disagree	Completely disagree	Prefer not to say	Total
Overall
National	1318	1318	17%	16%	25%	11%	14%	18%	100%
Gender
Female	673	644	12%	16%	28%	10%	10%	24%	100%
Male	645	674	21%	16%	22%	11%	17%	13%	100%
Age
18-24	160	140	7%	15%	16%	16%	16%	31%	100%
25-49	572	543	13%	13%	27%	12%	14%	21%	100%
50-64	327	324	17%	18%	25%	11%	11%	17%	100%
65+	259	312	26%	19%	24%	7%	13%	10%	100%
SEG
AB	308	292	11%	13%	22%	18%	19%	17%	100%
C1	408	406	19%	17%	23%	11%	14%	16%	100%
C2	278	276	19%	19%	26%	10%	8%	18%	100%
DE	324	343	16%	14%	28%	6%	13%	23%	100%
Region
London	155	186	17%	15%	21%	11%	24%	13%	100%
Midlands/Wales	408	354	14%	18%	28%	12%	9%	19%	100%
North	323	359	17%	13%	23%	12%	14%	22%	100%
Rest of South	320	307	15%	18%	25%	10%	13%	19%	100%
Scotland	112	113	27%	15%	27%	5%	13%	14%	100%
2019 General Election
Conservative Party	388	559	23%	19%	25%	10%	7%	16%	100%
Labour Party	290	527	12%	13%	25%	10%	21%	19%	100%
Liberal Democrats	104	98	13%	19%	22%	13%	18%	15%	100%
2016 Brexit referendum
Leave	494	493	23%	17%	27%	9%	9%	15%	100%
Remain	465	458	11%	16%	22%	13%	22%	17%	100%

Q4. Should the next Conservative Party leader and Prime Minister …

	Unweighted	Weighted	Increase taxes and spend more on health, education, and social benefits	Keep taxes and spending on these services at the same level as now	Reduce taxes and spend less on health, education, and social benefits	Prefer not to say	Total
Overall
National	1318	1318	23%	33%	15%	30%	100%
Gender
Female	673	644	24%	31%	11%	35%	100%
Male	645	674	21%	36%	19%	25%	100%
Age
18-24	160	140	20%	23%	23%	34%	100%
25-49	572	543	19%	33%	16%	32%	100%
50-64	327	324	26%	33%	10%	31%	100%
65+	259	312	26%	37%	14%	23%	100%
SEG
AB	308	292	27%	36%	16%	21%	100%
C1	408	406	24%	35%	12%	29%	100%
C2	278	276	14%	34%	15%	37%	100%
DE	324	343	24%	28%	16%	32%	100%
Region
London	155	186	29%	31%	15%	25%	100%
Midlands/Wales	408	354	21%	33%	13%	32%	100%
North	323	359	24%	30%	14%	32%	100%
Rest of South	320	307	21%	36%	18%	26%	100%
Scotland	112	113	18%	40%	11%	32%	100%
2019 General Election
Conservative Party	388	559	11%	39%	20%	29%	100%
Labour Party	290	527	35%	25%	11%	29%	100%
Liberal Democrats	104	98	28%	43%	8%	21%	100%
2016 Brexit referendum
Leave	494	493	17%	36%	17%	30%	100%
Remain	465	458	34%	34%	10%	23%	100%

Q5. Some Conservative Party leadership candidates have promised to oppose woke ideology, which they argue undermines free speech. To what extent, if at all, do you agree or disagree with the need to oppose woke ideology?

	Unweighted	Weighted	Completely agree	Somewhat agree	Neither agree nor disagree	Somewhat disagree	Completely disagree	Prefer not to say	Total
Overall
National	1318	1318	25%	11%	21%	9%	13%	21%	100%
Gender
Female	673	644	15%	13%	22%	10%	11%	30%	100%
Male	645	674	35%	9%	21%	8%	14%	13%	100%
Age
18-24	160	140	12%	6%	15%	12%	26%	30%	100%
25-49	572	543	13%	12%	27%	10%	14%	24%	100%
50-64	327	324	35%	11%	18%	10%	8%	18%	100%
65+	259	312	41%	11%	18%	4%	10%	16%	100%
SEG
AB	308	292	24%	10%	18%	15%	16%	17%	100%
C1	408	406	23%	13%	19%	7%	15%	22%	100%
C2	278	276	30%	10%	26%	6%	8%	21%	100%
DE	324	343	25%	9%	23%	7%	11%	25%	100%
Region
London	155	186	26%	13%	20%	11%	19%	10%	100%
Midlands/Wales	408	354	22%	10%	23%	9%	10%	26%	100%
North	323	359	25%	9%	23%	10%	11%	22%	100%
Rest of South	320	307	24%	13%	21%	7%	14%	22%	100%
Scotland	112	113	36%	11%	16%	5%	10%	23%	100%
2019 General Election
Conservative Party	388	559	46%	13%	15%	4%	2%	19%	100%
Labour Party	290	527	9%	9%	27%	11%	23%	20%	100%
Liberal Democrats	104	98	12%	11%	21%	16%	21%	18%	100%
2016 Brexit referendum
Leave	494	493	43%	14%	19%	4%	5%	15%	100%
Remain	465	458	13%	13%	21%	13%	21%	21%	100%

Tables

Full tables are available here.