Posted on by PeoplePolling

GB Voting Intention (Week 34 2022)

In a new poll for GB News, we find that the Brits want Keir Starmer to become Prime Minister. The full tables are available here.

If there were to be a general election tomorrow, which party would you vote for?

Vote share (%)
■ Labour 40
■ Conservative 26
■ Lib Dem 11
■ SNP 6
■ Green 6
■ Reform UK 5
■ Other party 5
■ Plaid Cymru 1
GB – 1,235 – 22 August 2022

If you had to choose, would you rather have…

A Conservative government with Liz Truss as Prime Minister or a Labour government with Keir Starmer as Prime Minister?

Unweighted Weighted A Conservative government with Liz Truss as Prime Minister A Labour government with Keir Starmer as Prime Minister Prefer not to say Don’t know Total
Overall
National 1235 1235 22% 41% 9% 28% 100%
Gender
Female 641 646 17% 40% 9% 34% 100%
Male 594 589 27% 41% 9% 23% 100%
Age
18-24 130 131 12% 50% 15% 23% 100%
25-49 551 509 10% 48% 7% 35% 100%
50-64 310 303 25% 31% 12% 32% 100%
65+ 244 292 42% 35% 8% 15% 100%
SEG
AB 287 292 30% 39% 7% 24% 100%
C1 378 374 18% 51% 7% 24% 100%
C2 266 257 24% 31% 12% 33% 100%
DE 304 312 17% 39% 12% 33% 100%
Region
London 135 174 25% 45% 8% 22% 100%
Midlands/Wales 377 332 25% 36% 8% 31% 100%
North 309 336 18% 40% 11% 31% 100%
Rest of South 304 287 23% 40% 9% 28% 100%
Scotland 110 106 12% 53% 11% 24% 100%
2019 General Election
Conservative Party 361 364 58% 11% 7% 23% 100%
Labour Party 276 254 1% 84% 7% 7% 100%
Liberal Democrats 95 93 7% 61% 7% 25% 100%
2016 Brexit referendum
Leave 469 462 40% 24% 9% 26% 100%
Remain 452 429 10% 67% 7% 17% 100%

A Conservative government with Rishi Sunak as Prime Minister as Prime Minister or a Labour government with Keir Starmer as Prime Minister?

Unweighted Weighted A Conservative government with Rishi Sunak as Prime Minister A Labour government with Keir Starmer as Prime Minister Prefer not to say Don’t know Total
Overall
National 1235 1235 23% 40% 9% 28% 100%
Gender
Female 641 646 18% 41% 9% 32% 100%
Male 594 589 27% 40% 9% 23% 100%
Age
18-24 130 131 15% 49% 14% 22% 100%
25-49 551 509 12% 46% 6% 35% 100%
50-64 310 303 27% 32% 10% 31% 100%
65+ 244 292 40% 34% 9% 16% 100%
SEG
AB 287 292 31% 38% 8% 23% 100%
C1 378 374 19% 50% 6% 25% 100%
C2 266 257 22% 31% 13% 34% 100%
DE 304 312 19% 38% 11% 32% 100%
Region
London 135 174 25% 45% 6% 24% 100%
Midlands/Wales 377 332 24% 36% 8% 31% 100%
North 309 336 19% 41% 10% 30% 100%
Rest of South 304 287 28% 38% 9% 25% 100%
Scotland 110 106 11% 51% 11% 27% 100%
2019 General Election
Conservative Party 361 364 57% 12% 8% 23% 100%
Labour Party 276 254 3% 83% 5% 9% 100%
Liberal Democrats 95 93 21% 56% 6% 17% 100%
2016 Brexit referendum
Leave 469 462 39% 25% 11% 25% 100%
Remain 452 429 15% 64% 5% 16% 100%





What word or phrase first comes to mind when you think about Liz Truss?


Media coverage

Selected social media

Details

  • Client: GB News
  • Fieldwork Period: August 22, 2022
  • Sampling Method: Online
  • Population Sampled: All adults (18+) in Great Britain
  • Sample Size: 1,235
  • Data Collection: The data is acquired from a panel provider offering participants the chance to win money. The sampling relies on an online quota approach. Specifically, participants are sampled to meet Office of National Statistics quotas for gender, age, region, socio-economic group, vote in the 2019 general election, and vote in the 2016 Brexit referendum. No criteria are used to over- or undersample respondents. To ensure the polling is representative of the target population, we use official and reliable data sources to match the sample to demographic population targets.
  • Weighting: The sample has been weighted to be representative of the population on the following variables: gender, age, socio-economic group, region, vote in the 2019 General Elections and 2016 Brexit referendum vote.
  • Turnout Weighting for Voting Intention: To gauge the likelihood of a respondent voting in the General Elections, the poll used an 11-point scale to measure the certainty that the respondent would vote if there was an election tomorrow. The voting intention answers are then weighted by the likelihood to vote (by the numerical answer to the question divided by 10, e.g., a respondent providing a likelihood to vote of 8 out of 10 will have a weight of 0.8).
  • Margin of Error: All polls are subject to a wide range of potential sources of error. On the basis of the historical record of the polls at recent general elections, there is a 9 in 10 chance that the true value of a party’s support lies within 4 points of the estimates provided by this poll, and a 2 in 3 chance that they lie within 2 points.